1. What you need to implement
and take your Wellness Programs
to the next level while
maximizing ROI
A Ripple Effect Wellness Portal Authorized Distributor

2. We Need To Evaluate The Effectiveness
Of Our Current Wellness Programs
What we have been doing
in corporations as well as a
nation has not been
working.
This approach simply has
not been enough to make
a difference. We need a
new approach to attack
this problem successfully.

3. Sample Wellness Measurement
10% to 14% 15% to 19%
20% to 24%

4. Sample Wellness Measurement
25% to 35%
20 years ago majority of country was 10% to 14%
Today No State Falls Below 20%

5. Obesity = Main Risk Factor For
Lifestyle Induced Diabetes

6. The $ Cost of Obesity
Average Medical Annual
Spending for an Obese Person
was $3,271 Compared to $512
for a Non-Obese Individual.
Survey of 9,852 men and
13,837 women Ages 20 to 64
From: Lehigh University reported in January
2012 in the Journal of Health Economics
Obesity has risen a full 34%
since 1960 while morbid
obesity is up six fold.

7. We Need To Change How We View and
Implement Corporate Wellness Programs
Most Programs
Have Focused On:
• Lectures
• Workshops
• Health Fairs
• Screening Events
• Exercise Programs
• Weight Loss Programs
• Health Risk Assessments
• Smoking Cessation Programs

8. Live Events, By Themselves,
Offer Limited Results
They Suffer From:
• Low participation rates
• Don’t involve all employees
• They are not motivational
• Don’t have consistent follow-up
• Hard to measure or quantify results
and determine next steps or ROI.
• They often lack follow-up
• You can’t track employee progress
• Etc, Etc, Etc…

9. Where Do We Go From Here?
We need to understand
that although our
intentions were good we
failed to deliver
sustainable behavioral
change in the majority of
the population.

10. A New Approach
We need to find the one
commonality that underlies
every unhealthy behavior…
Putting genetics aside for the
moment.
The commonality is our
normal habits and routines;
otherwise called our behavior.

11. Understanding Behavior
Our Lives Are Shaped
By The Daily Choices
That Become Our…
Habits
and
Routines

12. Step 1
How To Influence Positive Behavior Change
Understand what Behavior Is...
Our behavior is a series of choices that
have been repeated often enough to
become a habit.
Example: You tend to not spend very
much time “Thinking About“ a
“normal” behavior or a habit.
• Brushing your teeth
• Drinking a Soda with Lunch or Dinner
• Reaching for potato chips when you
want a snack

13. Step 1 - A
How To Influence Positive Behavior Change
• Model your programs
around creating new
habits that your
EMPLOYEES WILL
PARTICIPATE IN!

14. Step 2
How To Influence Positive Behavior Change
Understand what issues your
employees are having AS
WELL AS the issues they want
to address.
Health Risk Assessments do not
necessarily lead to behavior
change.
Addressing what employees
WANT to handle leads to
behavior change.

15. Step 3
How To Influence Positive Behavior Change
Create situations
where positive
behaviors are
Introduced.
Ex. Replace sugary
drinks with water,
unsweetened teas,
etc...
Remove Temptation!!!

16. Step 4
How To Influence Positive Behavior Change
Engage Employees At Their
Level Of Interest
Some people love to run or
walk…
Other's wouldn't be caught
dead jogging but they will go
out dancing, practice yoga,
play baseball or just mow
the lawn.

17. Step 5
How To Influence Positive Behavior Change
Create situations where
positive behaviors are
repeated.
(Or negative behaviors
are avoided.)
Best Tool:
Interactive Wellness
Challenges

18. Step 6
How To Influence Positive Behavior Change
Challenges Must Be
Simple & Engaging
Activity – Types
and Amounts
Food
Consumption
Social
Networking

19. Step 7
How To Influence Positive Behavior Change
Engage Healthy AND
Unhealthy Employees.
Do not leave anyone out.
It is the employees who are
already doing something to
make themselves healthier
that will become your
wellness opinion leaders.
Socially and Legally

20. Step 8
How To Influence Positive Behavior Change
Handle 5 Major Productivity and
Performance Basics
•Fitness
I.Move More
•Nutrition -
I.Eat More Natural Foods
II.Eating for Energy
•Weight Management
I.Getting Closer To Ideal Weight
II.Maintaining a Healthy Body-Food Lifestyle
•Work-Life Balance
I.Spending Time With Family & Friends
II.Private Time of Your Choice...
•Mental Wellbeing
I.Sleep
II.Financial Wellness
III.Volunteering - Helping Others

21. Step 9
How To Influence Positive Behavior Change
Create situations where positive
behaviors are reinforced.
Incentive Programs
They must be as
instantaneous as possible.
Our culture tends to crave
instant gratification.
Rewards MUST be what the employees
are interested in receiving.

22. Step 10
How To Influence Positive Behavior Change
Use today's technology
to organize all activities,
motivate employees and
collect information.
• Calendars
• Track Incentives
• Measure Activity
• Measure Progress
• Reporting
• Etc…

23. Old Meets New
You still need to run your live
events. You just cannot rely on
them as your only source of
wellness.
Best In Practice companies and
those who want to become or
remain employers of choice
must invest in the health and
wellbeing of their employees
and celebrate those programs
and their wellness champions.

24. Measuring Program Success
The Best Systems Can Measure:
• Engagement
• Behavior changes such as:
Increased productivity
Diet improvements
• Health indicators such as:
Blood pressure
Weight
• Mental wellbeing
• Satisfaction at work
• Etc…

25. Demonstrate Program Success
Report On Changes In Cost
Associated With Risks
Example:
Obesity – additional cost per
person is about $2,800 per person
per year.
Smoker – Cost to employer is
about $3,391 Per Person Per Year
Source - Mayo Clinic

26. Demonstrate Program Success
Tie in your program savings
Health Care Costs
to the actual cost of medical Claims vs. Administration
insurance.
Savings – In-House TC/Glu 20%
Most CFO’s need help
connecting increased
activity and a reduction in 80%
risk factors to actual savings
that they can show on a
balance sheet.

27. Funding Requests Must Be Tied
To With Measurable Goals
Program Goals Examples:
Reduce costs associated with a
sedentary lifestyle.
Measure:
A More Active Population
Reduce costs associated with
obesity.
Measure:
Obesity Rate In Population

28. Program Commitment
3 to 5 Year Plan At a Minimum
to show positive trends.
Realistically, 1st year medical
costs may increase slightly.
Set realistic expectations.
Program needs time to adjust
to the population and the best
ways to engage and influence
them.

29. Summary
The goal is to encourage
individual behavioral changes.
Essential Components:
• YEAR ROUND wellness programming
• Interactive wellness challenges
• Incentive based activities
• Address a broad range of interests
• Target individual health risks
• Address what your employees want to
handle
• Set realistic and measurable goals tied in
with real financial savings.

30. Corporate Wellness Solution
Questions?
Or to follow-up after the webinar.
John Buckley
732-563-9749 x105
jbuckley@healthfairsdirect.com
www.healthfairsdirect.com