How to succeed at Kickstarter and Crowdfunding PR

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Based on experience of raising more than $9 million funding on crowdfunding platforms such as Kickstarter and Indiegogo, Heather Delaney, Head of Kickstarter and Consumer Tech at Dynamo PR shares top tips on how not #fundingfail and instead how to be #fullyfunded. This presentation was first given at Mobicamp in Bern, Switzerland on November 6th, 2014. For more information visit http://www.dynamopr.com

Marketing

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1
@DivertingLife
How (Not) To #FundingFail
Heather Delaney
Head of Consumer Tech and Kickstarter
at Dynamo PR
heather.delaney@dynamopr.com
@DivertingLife

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2
@DivertingLife
Intro to Crowdfunding

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3
Technology
26%
@DivertingLife
Reality Check - Kickstarter Edition
176,866 projects
42% success rate
Average raised $14,826
$77,735

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4
Gaming
34%
@DivertingLife
Reality Check - Kickstarter Edition
176,866 projects
42% success rate
Average raised $14,826
$62,045

|
5
Chance
of
a
million?
@DivertingLife
Reality Check - Kickstarter Edition
0.05%

Dynamo has now raised over $9 million
Raised $9,163,077 from 15 campaigns in 18 months
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6
@DivertingLife

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8
@DivertingLife
#FundingFail #1 - Expect Riches
"My idea is going to raise $5,000,000!"

#FundingFail #2 - Put It ALL In Your Video
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9
@DivertingLife
"Everyone loves videos and I simply cannot explain
everything in less than 8 minutes!"

#FundingFail #3 - Keep It Secret. Keep It Safe.
"I don't want anyone talking about my project yet, so I am
|
10
@DivertingLife
going to surprise them when it's live!"

#FundingFail #4 - Hurry Your Launch
"I heard there might be a competitor launching soon, I have
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11
@DivertingLife
to launch before anyone else does!"

#FundingFail #5 - You Are Not Prepared To Deliver
"I have spoken to one manufacturer/developer. I got this! "
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12
@DivertingLife

#FundingFail #6 - Take A Break After Launch
"I have launched my project, now it's time to sit back and
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13
@DivertingLife
watch the money roll in!"

#FullyFunded #1 - Keep It Simple Stupid
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15
@DivertingLife
Would your mother understand your sales pitch?

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16
@DivertingLife
#FullyFunded #2 - Creativity Is Key
Pledge levels must be interesting, think carefully.

#FullyFunded #3 - Give Them Something To Write
By having your content ready ahead of time you give press
|
17
@DivertingLife
everything they need without having to wait.

#FullyFunded #4 - Give Press a Chance
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18
@DivertingLife
Give press time before launch to write an article, they will
thank you for it.

#FullyFunded #5 - Provide Relevant Information
Update your backers with relevant news on your project and
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19
@DivertingLife
product.

|
20
@DivertingLife
#FullyFunded #6 - Be Responsive
Respond to every comment.

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21
@DivertingLife
Thank You!
Session Q & A
Heather Delaney
Head of Consumer Tech and Kickstarter
at Dynamo PR
heather.delaney@dynamopr.com
@DivertingLife

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How to succeed at Kickstarter and Crowdfunding PR

1. | 1 @DivertingLife How (Not) To #FundingFail Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR heather.delaney@dynamopr.com @DivertingLife

2. | 2 @DivertingLife Intro to Crowdfunding

3. | 3 Technology 26% @DivertingLife Reality Check - Kickstarter Edition 176,866 projects 42% success rate Average raised $14,826 $77,735

4. | 4 Gaming 34% @DivertingLife Reality Check - Kickstarter Edition 176,866 projects 42% success rate Average raised $14,826 $62,045

5. | 5 Chance of a million? @DivertingLife Reality Check - Kickstarter Edition 0.05%

6. Dynamo has now raised over $9 million Raised $9,163,077 from 15 campaigns in 18 months | 6 @DivertingLife

7. | 7 @DivertingLife How To #FundingFail

8. | 8 @DivertingLife #FundingFail #1 - Expect Riches "My idea is going to raise $5,000,000!"

9. #FundingFail #2 - Put It ALL In Your Video | 9 @DivertingLife "Everyone loves videos and I simply cannot explain everything in less than 8 minutes!"

10. #FundingFail #3 - Keep It Secret. Keep It Safe. "I don't want anyone talking about my project yet, so I am | 10 @DivertingLife going to surprise them when it's live!"

11. #FundingFail #4 - Hurry Your Launch "I heard there might be a competitor launching soon, I have | 11 @DivertingLife to launch before anyone else does!"

12. #FundingFail #5 - You Are Not Prepared To Deliver "I have spoken to one manufacturer/developer. I got this! " | 12 @DivertingLife

13. #FundingFail #6 - Take A Break After Launch "I have launched my project, now it's time to sit back and | 13 @DivertingLife watch the money roll in!"

14. | 14 @DivertingLife #FullyFunded

15. #FullyFunded #1 - Keep It Simple Stupid | 15 @DivertingLife Would your mother understand your sales pitch?

16. | 16 @DivertingLife #FullyFunded #2 - Creativity Is Key Pledge levels must be interesting, think carefully.

17. #FullyFunded #3 - Give Them Something To Write By having your content ready ahead of time you give press | 17 @DivertingLife everything they need without having to wait.

18. #FullyFunded #4 - Give Press a Chance | 18 @DivertingLife Give press time before launch to write an article, they will thank you for it.

19. #FullyFunded #5 - Provide Relevant Information Update your backers with relevant news on your project and | 19 @DivertingLife product.

20. | 20 @DivertingLife #FullyFunded #6 - Be Responsive Respond to every comment.

21. | 21 @DivertingLife Thank You! Session Q & A Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR heather.delaney@dynamopr.com @DivertingLife

How to succeed at Kickstarter and Crowdfunding PR

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