This document outlines the agenda and content for a Toastmasters club officer training session on the role of Vice President of Public Relations (VPPR). The agenda covers introductions, group expectations, the VPPR role and responsibilities, and resources. Key points include identifying the VPPR's role in promoting the club through activities and communications, fulfilling responsibilities within meetings and to the executive committee, and utilizing resources like the club officer training program to succeed in the position.

1. Vice President Public Relations
Club Officer Training

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10:30 - 10:35 [ ] Review Agenda, Intro
10:35 - 10:45 [ ] Group Standards, Get to know you,
Outcomes
10:45 - 10:55 [ ] Fruit of Success Activity
10:55 - 11:05 [ ] Why? – Moments of Truth
11:05 - 11:35 [ ] Public Relations Roles and Reponsibilities
11:35 - 11:45 [ ] Clear Communication Exercise
11:45 - 11:55 [ ] Q & A
11:55 - 12:00 [ ] Closing & Evaluation
AGENDA

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- Keep an open mind
- Participate in discussion/activities
- Ask for clarification if needed
- Give everyone a chance to speak
- Everyone is considered an equal in this
session
- Please be considerate and refrain from
interrupting
- Cell phones are off
Group Expectations

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Member
Experience
Club
Foundation
Teamwork
Foundations

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Club Quality
The Club
Moments of Truth
Values
Club Mission
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First Impressions
Membership Orientation
Fellowship, Variety and Communication
Program Planning and Meeting Organization
Membership Strength
Achievement Recognition
Moments of Truth

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Integrity
Respect
Service
Excellence
Toastmasters’ Values

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 Vice President Public Relations Role
 Vice President Public Relations Responsibilities
 Vice President Public Relations Resources
Vice President Public Relations (VPPR)

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 Identify your role within the club
 Fulfill your responsibilities within the club and
club executive committee
 Find resources that help you fulfill your
responsibilities
Session Objectives

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VPPR Role

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The VPPR
Promotes the club to
the community
through activities that
increase membership
Publishes meeting
times and locations

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The VPPR
Writes a newsletter
Maintains social
media sites such as
Facebook, Twitter
and MeetUp.

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VPPR
Transferable skills
include
 Marketing experience
 Proficiency using
social media websites
and applications
 Sales
 Increased confidence
to meet the public

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 The Club Meeting
 Outside the Club Meeting
 The Executive Committee
VPPR Responsibilities

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 Before Club Meetings
 Upon Arrival at Club
Meetings
 During Club Meetings
The Club Meeting

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 Verify that information on website and social
media is correct.
 Order promotional materials.
Before Club Meetings

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 Distribute promotional materials.
 Report results of public relations efforts.
 Announce public relations campaigns.
 Solicit volunteers.
During Club Meetings

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The Toastmasters Brand

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Leader
Dedicated
Helpful
Empowering
Brand Personality

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 Publicize the Toastmasters brand.
 Promote the club.
 Maintain the club website.
 Join a Toastmasters-moderated social
networking website.
 Produce and distribute a club newsletter.
Outside the Club Meeting

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 Promote membership programs.
 Attend club executive committee meetings.
 Attend other Toastmasters events.
 Arrange your replacement or assistance.
 Prepare your successor for office.
Outside the Club Meeting

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The Executive Committee

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President
Vice president education (VPE)
Vice president membership (VPM)
Vice president public relations (VPPR)
Secretary
Treasurer
Sergeant at arms (SAA)
The Executive Committee

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The whole is greater than the sum
of its parts.
 Know your role.
 Know the roles of your teammates.
 Communicate your areas of strength.
 Take a proactive approach.
 Be willing to cover for another officer.
The Gestalt Approach to Teamwork

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Create a club budget
Develop a Club Success Plan (Item 1111)
Strategize for success in the Distinguished
Club Program
Create and oversee other club committees
as necessary
Executive Committee Duties

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 Provide a public relations report.
 Propose new promotion ideas.
Executive Committee - Your Responsibility

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 How
 When
 Who
 What
How to Fulfill the VPPR Responsibilities

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Specific
Measurable
Attainable
Realistic
Timely
Set SMART Goals

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 How will you fulfill this responsibility?
 When will each action be completed?
 Who is available to help you?
 What materials and resources can you use?
VPPR Responsibility Action Plan

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VPPR Resources

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 Attend district-sponsored club-officer training
program.
 Read materials.
 Meet with outgoing executive committee.
 Meet with outgoing vice president public
relations.
 Meet with current executive committee.
 Invite one to three members to serve on
public relations committee.
Getting Started

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 Review and order public relations materials.
 Solicit articles for website.
 Develop media list.
Getting Started

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Additional Resources

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www.d12toastmasters.org > Members > Public
Relations > Publicity (How-To’s)
Contact: PRM@d12toastmasters.org
Marketing Workshop – Saturday Sept. 10th
Online Workshops to be announced
Resources and Follow-Up

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Club Officer Training