Architecting Your UX Career – Presentation Tips to Land your Next UX Gig

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Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Artifacts are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and UX Community Manager, both of whom are experienced with vetting UX talent.

Design

Architecting
your UX Career
Amanda Stockwell, UX Consultant
@MandaLaceyS
Heather Young, UX Community Manager
@Heathery321
July 24, 2014
#UXCareer
Presentation tips to land your next UX gig

About Us
@MandaLaceyS @Heathery321 #UXCareer
7 years in UX
User research
Usability analysis
Competitive research
UX Consultant
12 years in interactive
User-centered design
Marketing communications
UX community manager
UX talent agent
AMANDA STOCKWELL HEATHER YOUNG

@MandaLaceyS @Heathery321 #UXCareer
3500
Candidates reviewed
20%
Skills are adequately represented

Job Search Challenges
Fuzzy deﬁnitions
@MandaLaceyS @Heathery321 #UXCareer

Job Search Challenges
Ideal experience set
@MandaLaceyS @Heathery321 #UXCareer
Strategy
Requirements
Personas
Site maps
Work ﬂows
Wireframes
Prototypes
Visual design
Research
Testing
Task Analysis
Analytics

Artifacts don’t always
demonstrate expertise
@MandaLaceyS @Heathery321 #UXCareer
How do you know which deliverables to share?
Job Search Challenges

•  Fuzzy UX deﬁnitions
•  No ideal experience set
•  Artifacts don’t always
demonstrate expertise
@MandaLaceyS @Heathery321 #UXCareer
Job Search Challenges

User Experience Tenets
@MandaLaceyS @Heathery321 #UXCareer
User Research
Content Strategy
UI Design
Usability Testing
Interaction Design

@MandaLaceyS @Heathery321 #UXCareer
User Experience Process
Research Concept Design Evaluation Implement
Interview
Ethnography
Competitor
Analysis
Persona
Task Analysis
Storyboarding
Journey Maps
Sketches
Wireframes
Visual Design
Prototyping
Testing
Expert Review
Performance
Measurement

Know the interviewer
Research
They may not have a solid understanding of your niche
They are busy
Know your audience

@MandaLaceyS @Heathery321 #UXCareer

@MandaLaceyS @Heathery321 #UXCareer
Big Idea
Know your audience and position
yourself in a relatable way.

Which artifacts to share?
Content Strategy
Show your design process – not just the outcome
Demonstrate how your work impacted the business
Quantify its value (when possible)
@MandaLaceyS @Heathery321 #UXCareer

PAR
Content Strategy
Problem > Action > Result
@MandaLaceyS @Heathery321 #UXCareer
Problem Action Result
Customer calls to call center up due to a
site map that’s not intuitive
Reviewed user activity through site
analytics. Re conﬁgured naming
conventions for navigation, realigned
content
Calls to the call center reduced
Sales are down. Customers are not
completing the check out process.
Recommended shorter form requiring less
time. Enhanced microinteractions for a
better experience.
Customer conversion rate
increased and sales are up

Keep track of your work
Content Strategy
@MandaLaceyS @Heathery321 #UXCareer

Talent seekers care more about your
process than your ﬁnal product
@MandaLaceyS @Heathery321 #UXCareer
Big Idea

Highlight the most
important pieces
UI Design
@MandaLaceyS @Heathery321 #UXCareer
Quality over quantity
Find a way to make it presentable

It doesn’t have to be pretty, but it
needs to be memorable
@MandaLaceyS @Heathery321 #UXCareer
Big Idea

Feedback is critical to
anyone trying to improve
Usability Testing
@MandaLaceyS @Heathery321 #UXCareer
Rehearse walking through your portfolio pieces

Testing your delivery is just as important as
testing a new feature or product
@MandaLaceyS @Heathery321 #UXCareer
Big Idea

Successful UX pros
demonstrate more than their
artifacts and end results
(Personal) Interaction Design
@MandaLaceyS @Heathery321 #UXCareer
They establish personal connections.

UX super stars have the communication
skills of a pro negotiator and the
patience of a kindergarten teacher
@MandaLaceyS @Heathery321 #UXCareer
Big Idea

Recap
@MandaLaceyS @Heathery321 #UXCareer
User Research
Content Strategy
UI Design
Usability Testing
Interaction Design
Some examples ...

E X A M P L E: PAR (Problem Action Result)

Biggest Idea
These techniques can open the door
to opportunities you didn’t know existed
@MandaLaceyS @Heathery321 #UXCareer

@MandaLaceyS @Heathery321 #UXCareer
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A Text Book for TOD in the Indian Context: Each TOD must have the following components: 1. Pedestrian & Cycle/ Cycle-Rickshaw Friendly Environment 2. Connectivity: Create dense networks of streets and paths for all modes. 3. Multi-modal Interchange: Mass transportation modes servicing the area should be well integrated to afford rapid and comfortable modal transfers. 4. Modal Shift Measures: Shift to Sustainable Modes by Using Design, Technology, Road Use Regulation, Mixed-Use, Parking Policy and Fiscal Measures 5. Placemaking and Safety: Urban places should be designed for enjoyment, relaxation and equity. 6. High Density, Mixed-Income Development: Compact Neighbourhoods for Shorter Commutes and Equity for All Sections of Society. Policy details and development norms for each of the above components are provided below.

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Architecting Your UX Career – Presentation Tips to Land your Next UX Gig

1. Architecting your UX Career Amanda Stockwell, UX Consultant @MandaLaceyS Heather Young, UX Community Manager @Heathery321 July 24, 2014 #UXCareer Presentation tips to land your next UX gig

3. About Us @MandaLaceyS @Heathery321 #UXCareer 7 years in UX User research Usability analysis Competitive research UX Consultant 12 years in interactive User-centered design Marketing communications UX community manager UX talent agent AMANDA STOCKWELL HEATHER YOUNG

4. @MandaLaceyS @Heathery321 #UXCareer 3500 Candidates reviewed 20% Skills are adequately represented

5. Job Search Challenges Fuzzy deﬁnitions @MandaLaceyS @Heathery321 #UXCareer

6. Job Search Challenges Ideal experience set @MandaLaceyS @Heathery321 #UXCareer Strategy Requirements Personas Site maps Work ﬂows Wireframes Prototypes Visual design Research Testing Task Analysis Analytics

7. Artifacts don’t always demonstrate expertise @MandaLaceyS @Heathery321 #UXCareer How do you know which deliverables to share? Job Search Challenges

8. •  Fuzzy UX deﬁnitions •  No ideal experience set •  Artifacts don’t always demonstrate expertise @MandaLaceyS @Heathery321 #UXCareer Job Search Challenges

9. User Experience Tenets @MandaLaceyS @Heathery321 #UXCareer User Research Content Strategy UI Design Usability Testing Interaction Design

10. @MandaLaceyS @Heathery321 #UXCareer User Experience Process Research Concept Design Evaluation Implement Interview Ethnography Competitor Analysis Persona Task Analysis Storyboarding Journey Maps Sketches Wireframes Visual Design Prototyping Testing Expert Review Performance Measurement

11. Know the interviewer Research They may not have a solid understanding of your niche They are busy Know your audience @MandaLaceyS @Heathery321 #UXCareer

12. @MandaLaceyS @Heathery321 #UXCareer Big Idea Know your audience and position yourself in a relatable way.

13. Which artifacts to share? Content Strategy Show your design process – not just the outcome Demonstrate how your work impacted the business Quantify its value (when possible) @MandaLaceyS @Heathery321 #UXCareer

14. PAR Content Strategy Problem > Action > Result @MandaLaceyS @Heathery321 #UXCareer Problem Action Result Customer calls to call center up due to a site map that’s not intuitive Reviewed user activity through site analytics. Re conﬁgured naming conventions for navigation, realigned content Calls to the call center reduced Sales are down. Customers are not completing the check out process. Recommended shorter form requiring less time. Enhanced microinteractions for a better experience. Customer conversion rate increased and sales are up

15. Keep track of your work Content Strategy @MandaLaceyS @Heathery321 #UXCareer

16. Talent seekers care more about your process than your ﬁnal product @MandaLaceyS @Heathery321 #UXCareer Big Idea

17. Highlight the most important pieces UI Design @MandaLaceyS @Heathery321 #UXCareer Quality over quantity Find a way to make it presentable

18. It doesn’t have to be pretty, but it needs to be memorable @MandaLaceyS @Heathery321 #UXCareer Big Idea

19. Feedback is critical to anyone trying to improve Usability Testing @MandaLaceyS @Heathery321 #UXCareer Rehearse walking through your portfolio pieces

20. Testing your delivery is just as important as testing a new feature or product @MandaLaceyS @Heathery321 #UXCareer Big Idea

21. Successful UX pros demonstrate more than their artifacts and end results (Personal) Interaction Design @MandaLaceyS @Heathery321 #UXCareer They establish personal connections.

22. @MandaLaceyS @Heathery321 #UXCareer

23. UX super stars have the communication skills of a pro negotiator and the patience of a kindergarten teacher @MandaLaceyS @Heathery321 #UXCareer Big Idea

24. Recap @MandaLaceyS @Heathery321 #UXCareer User Research Content Strategy UI Design Usability Testing Interaction Design Some examples ...

25. E X A M P L E: PAR (Problem Action Result)

26. E X A M P L E: Design process

27. E X A M P L E: Test Reports

28. E X A M P L E: Persona creation

29. E X A M P L E: Skills snapshot

30. E X A M P L E: Design process

31. E X A M P L E: Sketches

32. E X A M P L E: Competitive Analysis

33. E X A M P L E: Skill snapshot

34. E X A M P L E: Artifact explanation

35. E X A M P L E: Task Analysis

36. E X A M P L E: Concepting

37. Biggest Idea These techniques can open the door to opportunities you didn’t know existed @MandaLaceyS @Heathery321 #UXCareer

38. @MandaLaceyS @Heathery321 #UXCareer Questions

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