SlideShare une entreprise Scribd logo

Behavioral targeting

•Télécharger en tant que PPTX, PDF•
•
H
Hee Jin Cho
1  sur  13
Behavioral Targeting TBUS 450 Kevin Brown, Hannah Krueger, FeiFei Lin, Hee Jin Cho
What is behavioral targeting? The goal is to know who is interested in your product, and when they are ready to buy. Ad networks partner with thousands of websites to access their visitor traffic information. web users “cookies” IP addresses Links clicked on Search history
What does it look like?
How often are we being targeted? -The pages browsed on a website -The time spent on the site -The clicks made -The recency of the visit -The overall interaction with the site
Yamibuy -the largest online shop for Asian food, beauty, tools and houseware, and health products in the U.S.A
Is the technology effective/accurate? -whether BT truly has the ability to help online advertising -how much BT can help online advertising using commonly used evaluation metrics -which BT strategy can work better than others for ads delivery How much can Behavioral Targeting Help Online Advertising?
Do we have a choice in being targeted? Yes & No Turn cookies off Delete Cookies Secure Encrypted Browser ex. Epic Privacy Browser
Pros and Cons Pros Allows to know customers very well Anticipate the needs and wants of current clients Increase productivity Marketing research and new innovations Cons Expensive Doesn’t work for all products Privacy concerns Problems with location-based marketing Limited reach
Companies use this technology Facebook Amazon Google
What does the future of behavioral targeting look like? Age of Transparency Digital & Physical Reality Become Fully Integrated Augmented Reality “We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.” - Former Search Engine CEO
References: Report: How much can Behavioral Targeting Help Online Advertising? Yan, J., Liu, N., & Wang, G. (n.d.). How much can Behavioral Targeting Help Online Advertising? (pp. 261-262, Rep.). WWW 2009 MADRID! Retrieved December 4, 2016. Glanert, M. (2012, May 17). Behavioral Targeting Pros and Cons - Behavioral Targeting Blog. Retrieved December 05, 2016, from http://behavioraltargeting.biz/behavioral-targeting-pros-and- cons/ https://www.epicbrowser.com George Mathew https://blog.kissmetrics.com/behavioral-advertising/
Q & A

Recommandé

Traditional vs Digital Marketing
Traditional vs Digital MarketingTraditional vs Digital Marketing
Traditional vs Digital MarketingAIRR Media
 
Direct marketing
Direct marketing Direct marketing
Direct marketing SoftSol
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Traditional Marketing v/s Digital Marketing
Traditional Marketing v/s Digital Marketing Traditional Marketing v/s Digital Marketing
Traditional Marketing v/s Digital Marketing Viral Tailor
 
PPT on mobile marketing
PPT on mobile marketingPPT on mobile marketing
PPT on mobile marketingSushmita R Gopinath
 
Digital Marketing Vs Traditional Marketing: Which Produces Better?
Digital Marketing Vs Traditional Marketing: Which Produces Better?Digital Marketing Vs Traditional Marketing: Which Produces Better?
Digital Marketing Vs Traditional Marketing: Which Produces Better?Purpple Designs
 
Chap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessChap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessPhoenix media & event
 
Online branding: Digital Marketing
Online branding: Digital MarketingOnline branding: Digital Marketing
Online branding: Digital MarketingAshutosh Sahu
 

Recommandé

Traditional vs Digital Marketing
Traditional vs Digital MarketingTraditional vs Digital Marketing
Traditional vs Digital MarketingAIRR Media
 
Direct marketing
Direct marketing Direct marketing
Direct marketing SoftSol
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Traditional Marketing v/s Digital Marketing
Traditional Marketing v/s Digital Marketing Traditional Marketing v/s Digital Marketing
Traditional Marketing v/s Digital Marketing Viral Tailor
 
PPT on mobile marketing
PPT on mobile marketingPPT on mobile marketing
PPT on mobile marketingSushmita R Gopinath
 
Digital Marketing Vs Traditional Marketing: Which Produces Better?
Digital Marketing Vs Traditional Marketing: Which Produces Better?Digital Marketing Vs Traditional Marketing: Which Produces Better?
Digital Marketing Vs Traditional Marketing: Which Produces Better?Purpple Designs
 
Chap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessChap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessPhoenix media & event
 
Online branding: Digital Marketing
Online branding: Digital MarketingOnline branding: Digital Marketing
Online branding: Digital MarketingAshutosh Sahu
 
Marketing strategy
Marketing strategy Marketing strategy
Marketing strategy Nishant Pahad
 
The marketing mix product
The marketing mix product The marketing mix product
The marketing mix product Sana Irshad
 
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramChap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramPhoenix media & event
 
Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingTraditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingMouttou C Viramouttou
 
Sales promotion (imc group presentation)
Sales promotion (imc group presentation)Sales promotion (imc group presentation)
Sales promotion (imc group presentation)lebeijing
 
322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relationsVikas Dogra
 
Direct marketing ppt shalvi
Direct marketing ppt shalviDirect marketing ppt shalvi
Direct marketing ppt shalviShaalvii Sharma
 
Direct marketing
Direct marketingDirect marketing
Direct marketingDeepak25
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPTPriyanka Shinde
 
Sales Promotions
Sales PromotionsSales Promotions
Sales Promotionsprahladk
 
Email marketing stats by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshalaEmail marketing stats by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshalaSimplilearn
 
Viral Marketing
Viral Marketing Viral Marketing
Viral Marketing Institute of Digital Marketing
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingVikramRathore69
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraDr. Amitabh Mishra
 
Sales management
Sales managementSales management
Sales managementGurjit
 
Marketing communications
Marketing communicationsMarketing communications
Marketing communicationsSaxbee Consultants
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021Kushal Shah
 
Advertising Campaign management
Advertising Campaign managementAdvertising Campaign management
Advertising Campaign managementRamil Jabbarov
 
Experiential Marketing
Experiential MarketingExperiential Marketing
Experiential MarketingChristy Belden
 
Sales promotion, direct marketing, interactive marketing and words of mouth m...
Sales promotion, direct marketing, interactive marketing and words of mouth m...Sales promotion, direct marketing, interactive marketing and words of mouth m...
Sales promotion, direct marketing, interactive marketing and words of mouth m...Roneet Kumar
 
Unit 1 LO2 - Audience Profiling PowerPoint
Unit 1 LO2 - Audience Profiling PowerPointUnit 1 LO2 - Audience Profiling PowerPoint
Unit 1 LO2 - Audience Profiling PowerPointsamtc98
 
AnDevCon - Tracking User Behavior Creatively
AnDevCon - Tracking User Behavior CreativelyAnDevCon - Tracking User Behavior Creatively
AnDevCon - Tracking User Behavior CreativelyKiana Tennyson
 

Contenu connexe

Tendances

The marketing mix product
The marketing mix product The marketing mix product
The marketing mix product Sana Irshad
 
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramChap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramPhoenix media & event
 
Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingTraditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingMouttou C Viramouttou
 
Sales promotion (imc group presentation)
Sales promotion (imc group presentation)Sales promotion (imc group presentation)
Sales promotion (imc group presentation)lebeijing
 
322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relationsVikas Dogra
 
Direct marketing ppt shalvi
Direct marketing ppt shalviDirect marketing ppt shalvi
Direct marketing ppt shalviShaalvii Sharma
 
Direct marketing
Direct marketingDirect marketing
Direct marketingDeepak25
 
Sales Promotions
Sales PromotionsSales Promotions
Sales Promotionsprahladk
 
Email marketing stats by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshalaEmail marketing stats by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshalaSimplilearn
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraDr. Amitabh Mishra
 
Sales management
Sales managementSales management
Sales managementGurjit
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021Kushal Shah
 
Advertising Campaign management
Advertising Campaign managementAdvertising Campaign management
Advertising Campaign managementRamil Jabbarov
 
Experiential Marketing
Experiential MarketingExperiential Marketing
Experiential MarketingChristy Belden
 
Sales promotion, direct marketing, interactive marketing and words of mouth m...
Sales promotion, direct marketing, interactive marketing and words of mouth m...Sales promotion, direct marketing, interactive marketing and words of mouth m...
Sales promotion, direct marketing, interactive marketing and words of mouth m...Roneet Kumar
 

Tendances (20)

Marketing strategy
Marketing strategy Marketing strategy
Marketing strategy
 
The marketing mix product
The marketing mix product The marketing mix product
The marketing mix product
 
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramChap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional Program
 
Traditional Marketing vs Digital Marketing
Traditional Marketing vs Digital MarketingTraditional Marketing vs Digital Marketing
Traditional Marketing vs Digital Marketing
 
Sales promotion (imc group presentation)
Sales promotion (imc group presentation)Sales promotion (imc group presentation)
Sales promotion (imc group presentation)
 
322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations
 
Direct marketing ppt shalvi
Direct marketing ppt shalviDirect marketing ppt shalvi
Direct marketing ppt shalvi
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 
Sales Promotions
Sales PromotionsSales Promotions
Sales Promotions
 
Email marketing stats by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshalaEmail marketing stats by oracle - digital marketing paathshala
Email marketing stats by oracle - digital marketing paathshala
 
Viral Marketing
Viral Marketing Viral Marketing
Viral Marketing
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
 
Sales management
Sales managementSales management
Sales management
 
Marketing communications
Marketing communicationsMarketing communications
Marketing communications
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021
 
Advertising Campaign management
Advertising Campaign managementAdvertising Campaign management
Advertising Campaign management
 
Experiential Marketing
Experiential MarketingExperiential Marketing
Experiential Marketing
 
Sales promotion, direct marketing, interactive marketing and words of mouth m...
Sales promotion, direct marketing, interactive marketing and words of mouth m...Sales promotion, direct marketing, interactive marketing and words of mouth m...
Sales promotion, direct marketing, interactive marketing and words of mouth m...
 

En vedette

Unit 1 LO2 - Audience Profiling PowerPoint
Unit 1 LO2 - Audience Profiling PowerPointUnit 1 LO2 - Audience Profiling PowerPoint
Unit 1 LO2 - Audience Profiling PowerPointsamtc98
 
AnDevCon - Tracking User Behavior Creatively
AnDevCon - Tracking User Behavior CreativelyAnDevCon - Tracking User Behavior Creatively
AnDevCon - Tracking User Behavior CreativelyKiana Tennyson
 
Making search better by tracking & utilizing user search behavior
Making search better by tracking & utilizing user search behaviorMaking search better by tracking & utilizing user search behavior
Making search better by tracking & utilizing user search behaviorSameer Maggon
 
Basics of Behavioral Targeting
Basics of Behavioral TargetingBasics of Behavioral Targeting
Basics of Behavioral TargetingTarun Babbar
 
Behavioral targeting
Behavioral targetingBehavioral targeting
Behavioral targetingAnil Batra
 
Ec2009 ch04 consumer behavior
Ec2009 ch04 consumer behaviorEc2009 ch04 consumer behavior
Ec2009 ch04 consumer behaviorNuth Otanasap
 
Online Consumer Behavior
Online Consumer BehaviorOnline Consumer Behavior
Online Consumer BehaviorGraham Garner
 
How media producers define their target audience
How media producers define their target audienceHow media producers define their target audience
How media producers define their target audiencemattwako
 
Audience Profiling Powerpoint
Audience Profiling PowerpointAudience Profiling Powerpoint
Audience Profiling Powerpointleannacatherina
 
customer behavior in e-commerce
customer behavior in e-commercecustomer behavior in e-commerce
customer behavior in e-commerceNor Rasyidah
 
User Behavior Tracking with Google Analytics, Garb, and Vanity
User Behavior Tracking with Google Analytics, Garb, and VanityUser Behavior Tracking with Google Analytics, Garb, and Vanity
User Behavior Tracking with Google Analytics, Garb, and VanityTony Pitale
 
E-commerce customer behavior analysis
E-commerce customer behavior analysisE-commerce customer behavior analysis
E-commerce customer behavior analysisJongJin Lee
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behaviorcheqala5626
 

En vedette (19)

Unit 1 LO2 - Audience Profiling PowerPoint
Unit 1 LO2 - Audience Profiling PowerPointUnit 1 LO2 - Audience Profiling PowerPoint
Unit 1 LO2 - Audience Profiling PowerPoint
 
AnDevCon - Tracking User Behavior Creatively
AnDevCon - Tracking User Behavior CreativelyAnDevCon - Tracking User Behavior Creatively
AnDevCon - Tracking User Behavior Creatively
 
The Role of the Internet and New Media on Consumer and Firm Behavior
The Role of the Internet and New Media on Consumer and Firm BehaviorThe Role of the Internet and New Media on Consumer and Firm Behavior
The Role of the Internet and New Media on Consumer and Firm Behavior
 
Making search better by tracking & utilizing user search behavior
Making search better by tracking & utilizing user search behaviorMaking search better by tracking & utilizing user search behavior
Making search better by tracking & utilizing user search behavior
 
Basics of Behavioral Targeting
Basics of Behavioral TargetingBasics of Behavioral Targeting
Basics of Behavioral Targeting
 
Web Usage Pattern
Web Usage PatternWeb Usage Pattern
Web Usage Pattern
 
Behavioral targeting
Behavioral targetingBehavioral targeting
Behavioral targeting
 
E Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer BehaviorE Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer Behavior
 
Chapter 6 e-marketing research
Chapter 6 e-marketing researchChapter 6 e-marketing research
Chapter 6 e-marketing research
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Ec2009 ch04 consumer behavior
Ec2009 ch04 consumer behaviorEc2009 ch04 consumer behavior
Ec2009 ch04 consumer behavior
 
Online Consumer Behavior
Online Consumer BehaviorOnline Consumer Behavior
Online Consumer Behavior
 
How media producers define their target audience
How media producers define their target audienceHow media producers define their target audience
How media producers define their target audience
 
Audience Profiling Powerpoint
Audience Profiling PowerpointAudience Profiling Powerpoint
Audience Profiling Powerpoint
 
customer behavior in e-commerce
customer behavior in e-commercecustomer behavior in e-commerce
customer behavior in e-commerce
 
User Behavior Tracking with Google Analytics, Garb, and Vanity
User Behavior Tracking with Google Analytics, Garb, and VanityUser Behavior Tracking with Google Analytics, Garb, and Vanity
User Behavior Tracking with Google Analytics, Garb, and Vanity
 
Online shopping behaviour
Online shopping behaviourOnline shopping behaviour
Online shopping behaviour
 
E-commerce customer behavior analysis
E-commerce customer behavior analysisE-commerce customer behavior analysis
E-commerce customer behavior analysis
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behavior
 

Similaire à Behavioral targeting

Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon BusinessSara Martin
 
Behavioral Targeting
Behavioral TargetingBehavioral Targeting
Behavioral TargetingChris Olson
 
An intro to internet marketing
An intro to internet marketingAn intro to internet marketing
An intro to internet marketingJon Gerrard
 
HIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing PresentationHIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing PresentationVisionary Marketing
 
The evolution of SEO
The evolution of SEOThe evolution of SEO
The evolution of SEOChris Everett
 
Quick Guide to building a better website
Quick Guide to building a better websiteQuick Guide to building a better website
Quick Guide to building a better websiteRethink Marketing
 
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaGlen Dimaandal
 
Anthony White, Live Intent: How people-based marketing is changing the way br...
Anthony White, Live Intent: How people-based marketing is changing the way br...Anthony White, Live Intent: How people-based marketing is changing the way br...
Anthony White, Live Intent: How people-based marketing is changing the way br...ad:tech London, MMS & iMedia
 
Creating a digital presence
Creating a digital presenceCreating a digital presence
Creating a digital presenceTony Passey
 
DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETINGDeep Banik
 
Internet marketing 101
Internet marketing 101Internet marketing 101
Internet marketing 101tbailey1027
 
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011pmahone
 
Kapil bhargava dm overview
Kapil bhargava dm overviewKapil bhargava dm overview
Kapil bhargava dm overviewKapil Bhargava
 
Gauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJGauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
 

Similaire à Behavioral targeting (20)

Strategic Marketing In The Age of Google
Strategic Marketing In The Age of GoogleStrategic Marketing In The Age of Google
Strategic Marketing In The Age of Google
 
Marketing Tips for Small Businesses
Marketing Tips for Small BusinessesMarketing Tips for Small Businesses
Marketing Tips for Small Businesses
 
Online Marketing
Online Marketing Online Marketing
Online Marketing
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
Behavioral Targeting
Behavioral TargetingBehavioral Targeting
Behavioral Targeting
 
An intro to internet marketing
An intro to internet marketingAn intro to internet marketing
An intro to internet marketing
 
HIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing PresentationHIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing Presentation
 
Simplifying Digital Marketing
Simplifying Digital MarketingSimplifying Digital Marketing
Simplifying Digital Marketing
 
The evolution of SEO
The evolution of SEOThe evolution of SEO
The evolution of SEO
 
Quick Guide to building a better website
Quick Guide to building a better websiteQuick Guide to building a better website
Quick Guide to building a better website
 
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
 
Anthony White, Live Intent: How people-based marketing is changing the way br...
Anthony White, Live Intent: How people-based marketing is changing the way br...Anthony White, Live Intent: How people-based marketing is changing the way br...
Anthony White, Live Intent: How people-based marketing is changing the way br...
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Creating a digital presence
Creating a digital presenceCreating a digital presence
Creating a digital presence
 
DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
 
Internet marketing 101
Internet marketing 101Internet marketing 101
Internet marketing 101
 
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
 
Kapil bhargava dm overview
Kapil bhargava dm overviewKapil bhargava dm overview
Kapil bhargava dm overview
 
Gauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJGauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJ
 

Behavioral targeting

  • 1. Behavioral Targeting TBUS 450 Kevin Brown, Hannah Krueger, FeiFei Lin, Hee Jin Cho
  • 2. What is behavioral targeting? The goal is to know who is interested in your product, and when they are ready to buy. Ad networks partner with thousands of websites to access their visitor traffic information. web users “cookies” IP addresses Links clicked on Search history
  • 3.
  • 4. What does it look like?
  • 5. How often are we being targeted? -The pages browsed on a website -The time spent on the site -The clicks made -The recency of the visit -The overall interaction with the site
  • 6. Yamibuy -the largest online shop for Asian food, beauty, tools and houseware, and health products in the U.S.A
  • 7. Is the technology effective/accurate? -whether BT truly has the ability to help online advertising -how much BT can help online advertising using commonly used evaluation metrics -which BT strategy can work better than others for ads delivery How much can Behavioral Targeting Help Online Advertising?
  • 8. Do we have a choice in being targeted? Yes & No Turn cookies off Delete Cookies Secure Encrypted Browser ex. Epic Privacy Browser
  • 9. Pros and Cons Pros Allows to know customers very well Anticipate the needs and wants of current clients Increase productivity Marketing research and new innovations Cons Expensive Doesn’t work for all products Privacy concerns Problems with location-based marketing Limited reach
  • 10. Companies use this technology Facebook Amazon Google
  • 11. What does the future of behavioral targeting look like? Age of Transparency Digital & Physical Reality Become Fully Integrated Augmented Reality “We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.” - Former Search Engine CEO
  • 12. References: Report: How much can Behavioral Targeting Help Online Advertising? Yan, J., Liu, N., & Wang, G. (n.d.). How much can Behavioral Targeting Help Online Advertising? (pp. 261-262, Rep.). WWW 2009 MADRID! Retrieved December 4, 2016. Glanert, M. (2012, May 17). Behavioral Targeting Pros and Cons - Behavioral Targeting Blog. Retrieved December 05, 2016, from http://behavioraltargeting.biz/behavioral-targeting-pros-and- cons/ https://www.epicbrowser.com George Mathew https://blog.kissmetrics.com/behavioral-advertising/
  • 13. Q & A