SlideShare une entreprise Scribd logo
1  sur  48
UX Research in an Agile World 
Hira Javed 
November 23, 2014
About Me 
Usability Specialist 
@hirajaved10 
UX Instructor 
http://lnkd.in/HGSpHW
“Research is formalized curiosity. 
It is poking and prying with a purpose.” 
- Zora Neale Hurston
UX Research is about… 
Understanding the user: 
• What they do 
• How they do it 
• Why they do it
Why do UX research?
To avoid this…
and this…
and therefore this…
“building the right thing and we’re building 
the thing right.” 
- Natalie Hanson
Goals of UX Research 
• To add context and insight to the the 
design process. 
• To measure the effectiveness of design 
solutions implemented.
Traditional Face of User Research
But times they are 
a-changin’
Forces Affecting User Research
Mobile explosion 
It’s all about context
Industry speed 
Pressure to constantly evolve
Agile development 
Sprints don’t wait
UX Culture 
People want to be 
involved
Traditional methods 
take time
We have to make these faster…
Narrow 
objectives
Shorter Timelines
Informal deliverables
Brief Documentation
Agile UX Research 
• TexAgile is about thinking holistically, working 
incrementally. 
• UX research process needs to align with this 
incremental workflow. 
• Research should commence in sprint 0 or 
earlier. 
• Prototypes will need to be tested one sprint 
ahead of development.
Research Methods
Heuristic Evaluation 
• Evaluate part of a design against set of 
usability best practises. 
• Can be done in 30 minutes 
• Can be used to provide usability feedback 
in each sprint.
Quick Competitive Review 
• Identify best practices and trends in the 
competitive landscape. 
• Can be completed in a day (depending on 
research objective). 
• Can be used to provide feedback during the 
discovery phase.
Guerilla Testing 
• Quick, low cost, usability testing “in the wild” 
• Can be conducted anywhere 
• 3 - 5 participants 
• 5 - 10 minutes each 
• Low - high fidelity prototype
Can be conducted as soon as the idea is 
out of your head
...with any type of prototype 
Low-fidelity prototype Med to High-fidelity 
prototype
How to Plan a Guerilla Test
1. Identify test goal 
Determine what is the purpose of doing 
the test. 
Example goal statement: 
“Assess the latest version of the mobile video player.”
2. Identify target participants 
Determine participant characteristics. 
Example participant screener: 
• Users must own a smartphone. 
• Users must access mobile video content at least 
once a week.
3. Identify test objectives 
Determine what you’re trying to learn. 
What questions are your trying to 
answer? 
Example test objectives: 
• Can users easily and effectively use the video 
player? 
• Can users interact with the scrubber? 
• Do users understand how to share a video?
4. Create tasks 
Create user tasks that will allow you to 
assess your objectives. 
Example tasks: 
• Play a video and view comments 
• Share a video
5. Create scenarios 
Create realistic scenarios of when users 
may do those tasks. 
Example scenarios: 
• Let’s say a friend told you about a great comment 
Rob Ford made at the end of this video clip. Can 
you play the clip and go to the comment? 
• You loved the clip and want to send it to another 
friend. Can you show me how you would do that?
6. Prepare the prototype 
Create a prototype that can be tested. 
Sketches Wireframes Live 
site/app 
Interactive prototype
RITE Method 
• Rapid Iterative Testing & Evaluation (RITE) 
• Developed by Microsoft Games Studio and 
Microsoft Research. 
• Similar to typical usability testing 
• Changes to interface are made as soon as 
an issue is identified and a solution is clear.
RITE Method 
• The improved interface is tested with the next user. 
• Requires a dedicated researcher, and designer or 
developer. 
• Used to make design changes in small increments. 
• Can be completed in one day or over a few days. 
• Key decision makers must observe the test sessions.
RITE: Process 
9am 
V0.1 
Edit 11am 
V0.2 
Edit 1 pm 
V0.3 
Edit 3 pm 
V0.4 
Edit 
Final 
Iteration 
User 1 User 2 User 3 User 4
C-RITE Method 
• Collaborate Rapid Iterative Testing & Evaluation 
• Used by Android teams in Google 
• 6 research sessions in 2 days. 
• Prototype changes between day 1 and 2. 
• Stakeholders collaborate in all UX phases.
C-RITE Method 
Collaborative design workshop for 
each day. 
• Designers demonstrate problem solving skills. 
• Engineers solve technical constraints. 
• Researchers guide insight interpretation. 
• PM gives business and scheduling input. 
• Can be repeated weekly.
C-RITE Method 
Traditional roles
C-RITE Method 
Collaboration in C-RITE
C-RITE Process
Key Take-Aways 
• The agile approach of incremental delivery needs 
continual design input. 
• There’s a fundamental shift in the way we 
conduct research in agile projects. 
• Narrow scope, faster methods, fewer participants 
but frequent testing, and less documentation.
User research 
won’t hold you back
Any Questions?

Contenu connexe

Tendances

Agile User Experience Design
Agile User Experience DesignAgile User Experience Design
Agile User Experience Design
Alla Zollers
 
Agile UX Breakfast Briefing jun13
Agile UX Breakfast Briefing jun13Agile UX Breakfast Briefing jun13
Agile UX Breakfast Briefing jun13
Ross Philip
 

Tendances (20)

Agile User Experience Design
Agile User Experience DesignAgile User Experience Design
Agile User Experience Design
 
Agile ux fullday-uxpa2016
Agile ux fullday-uxpa2016Agile ux fullday-uxpa2016
Agile ux fullday-uxpa2016
 
Agile User Experience Design
Agile User Experience DesignAgile User Experience Design
Agile User Experience Design
 
UX Research in the Agile Cycle
UX Research in the Agile CycleUX Research in the Agile Cycle
UX Research in the Agile Cycle
 
Agile UX, Yes We Can!
Agile UX, Yes We Can!Agile UX, Yes We Can!
Agile UX, Yes We Can!
 
Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]
Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]
Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]
 
Agile-User Experience Design: With or Without a Usability Expert in the Team?
Agile-User Experience Design: With or Without a Usability Expert in the Team?Agile-User Experience Design: With or Without a Usability Expert in the Team?
Agile-User Experience Design: With or Without a Usability Expert in the Team?
 
Pscad agile adoption
Pscad agile adoptionPscad agile adoption
Pscad agile adoption
 
LeanUX - Presentation slides
LeanUX - Presentation slidesLeanUX - Presentation slides
LeanUX - Presentation slides
 
Beyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and AgileBeyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and Agile
 
User research + agile = RITE+Krug
User research + agile = RITE+KrugUser research + agile = RITE+Krug
User research + agile = RITE+Krug
 
How we got everyone at MYOB hooked on UX, and how we're managing their addict...
How we got everyone at MYOB hooked on UX, and how we're managing their addict...How we got everyone at MYOB hooked on UX, and how we're managing their addict...
How we got everyone at MYOB hooked on UX, and how we're managing their addict...
 
Lessons learnt from agile in local government
Lessons learnt from agile in local governmentLessons learnt from agile in local government
Lessons learnt from agile in local government
 
Agile Prototyping for Software Development Projects
Agile Prototyping for Software Development ProjectsAgile Prototyping for Software Development Projects
Agile Prototyping for Software Development Projects
 
Design Spikes for the Dual-Track Agile Process
Design Spikes for the Dual-Track Agile ProcessDesign Spikes for the Dual-Track Agile Process
Design Spikes for the Dual-Track Agile Process
 
Breaking the mold: Lean Product Management and MVP in a Large Company
Breaking the mold: Lean Product Management and MVP in a Large CompanyBreaking the mold: Lean Product Management and MVP in a Large Company
Breaking the mold: Lean Product Management and MVP in a Large Company
 
Agile UX Breakfast Briefing jun13
Agile UX Breakfast Briefing jun13Agile UX Breakfast Briefing jun13
Agile UX Breakfast Briefing jun13
 
UX in a Dual Track Agile World
UX in a Dual Track Agile WorldUX in a Dual Track Agile World
UX in a Dual Track Agile World
 
Prototyping in a Scrum environment
Prototyping in a Scrum environmentPrototyping in a Scrum environment
Prototyping in a Scrum environment
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the Wild
 

Similaire à UX Research in an Agile World

Similaire à UX Research in an Agile World (20)

Jan Moons at WUD16
Jan Moons at WUD16Jan Moons at WUD16
Jan Moons at WUD16
 
Conducting Remote Unmoderated Usability Testing: Part 1 - RemoteUX Training W...
Conducting Remote Unmoderated Usability Testing: Part 1 - RemoteUX Training W...Conducting Remote Unmoderated Usability Testing: Part 1 - RemoteUX Training W...
Conducting Remote Unmoderated Usability Testing: Part 1 - RemoteUX Training W...
 
Just Enough for Innovation
Just Enough for InnovationJust Enough for Innovation
Just Enough for Innovation
 
UXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and DevelopersUXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and Developers
 
How to Conduct Usability Studies: A Librarian Primer
How to Conduct Usability Studies: A Librarian PrimerHow to Conduct Usability Studies: A Librarian Primer
How to Conduct Usability Studies: A Librarian Primer
 
Webinar - Skin in the Game: Getting Stakeholders Involved In Your UX Research
Webinar - Skin in the Game: Getting Stakeholders Involved In Your UX ResearchWebinar - Skin in the Game: Getting Stakeholders Involved In Your UX Research
Webinar - Skin in the Game: Getting Stakeholders Involved In Your UX Research
 
Putting Users in UX: Research Methods for Design
Putting Users in UX: Research Methods for DesignPutting Users in UX: Research Methods for Design
Putting Users in UX: Research Methods for Design
 
ui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SW
ui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SWui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SW
ui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SW
 
Bring Rapid User Research Methods to Agile Teams
Bring Rapid User Research Methods to Agile TeamsBring Rapid User Research Methods to Agile Teams
Bring Rapid User Research Methods to Agile Teams
 
Software prototyping
Software prototyping  Software prototyping
Software prototyping
 
How UX Research Fits Into an Agile Development Process
How UX Research Fits Into an Agile Development ProcessHow UX Research Fits Into an Agile Development Process
How UX Research Fits Into an Agile Development Process
 
More Than Usability
More Than UsabilityMore Than Usability
More Than Usability
 
Leveraging User Research
Leveraging User ResearchLeveraging User Research
Leveraging User Research
 
Prototyping - the what, why and how at the University of Edinburgh
Prototyping - the what, why and how at the University of EdinburghPrototyping - the what, why and how at the University of Edinburgh
Prototyping - the what, why and how at the University of Edinburgh
 
UX and Usability Workshop Southampton Solent University
UX and Usability Workshop Southampton Solent University UX and Usability Workshop Southampton Solent University
UX and Usability Workshop Southampton Solent University
 
UX in an agile environment, 6 December 2016, Copenhagen
UX in an agile environment, 6 December 2016, CopenhagenUX in an agile environment, 6 December 2016, Copenhagen
UX in an agile environment, 6 December 2016, Copenhagen
 
Remote Moderated Usability Testing & Tools
Remote Moderated Usability Testing & ToolsRemote Moderated Usability Testing & Tools
Remote Moderated Usability Testing & Tools
 
Guerilla Human Computer Interaction and Customer Based Design
Guerilla Human Computer Interaction and Customer Based DesignGuerilla Human Computer Interaction and Customer Based Design
Guerilla Human Computer Interaction and Customer Based Design
 
C(ollab) RITE: How to run impactful iterative studies in a fast paced environ...
C(ollab) RITE: How to run impactful iterative studies in a fast paced environ...C(ollab) RITE: How to run impactful iterative studies in a fast paced environ...
C(ollab) RITE: How to run impactful iterative studies in a fast paced environ...
 
Agile Software Development and DevOps 21092019
Agile Software Development and DevOps 21092019Agile Software Development and DevOps 21092019
Agile Software Development and DevOps 21092019
 

Dernier

怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
ehyxf
 
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
nirzagarg
 
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
HyderabadDolls
 
一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证
一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证
一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证
eqaqen
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Simple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptxSimple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptx
balqisyamutia
 
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
ZurliaSoop
 
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
eeanqy
 
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
nirzagarg
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Nitya salvi
 

Dernier (20)

Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
 
Pondicherry Escorts Service Girl ^ 9332606886, WhatsApp Anytime Pondicherry
Pondicherry Escorts Service Girl ^ 9332606886, WhatsApp Anytime PondicherryPondicherry Escorts Service Girl ^ 9332606886, WhatsApp Anytime Pondicherry
Pondicherry Escorts Service Girl ^ 9332606886, WhatsApp Anytime Pondicherry
 
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
 
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
 
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
 
The hottest UI and UX Design Trends 2024
The hottest UI and UX Design Trends 2024The hottest UI and UX Design Trends 2024
The hottest UI and UX Design Trends 2024
 
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
 
Hackathon evaluation template_latest_uploadpdf
Hackathon evaluation template_latest_uploadpdfHackathon evaluation template_latest_uploadpdf
Hackathon evaluation template_latest_uploadpdf
 
一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证
一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证
一比一定(购)西悉尼大学毕业证(WSU毕业证)成绩单学位证
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
 
Simple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptxSimple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptx
 
How to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdfHow to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdf
 
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
Jual Obat Aborsi Bandung ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan ...
 
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
 
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
 
Sweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptxSweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptx
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
 
NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...
NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...
NO1 Top Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakist...
 

UX Research in an Agile World

  • 1. UX Research in an Agile World Hira Javed November 23, 2014
  • 2. About Me Usability Specialist @hirajaved10 UX Instructor http://lnkd.in/HGSpHW
  • 3. “Research is formalized curiosity. It is poking and prying with a purpose.” - Zora Neale Hurston
  • 4. UX Research is about… Understanding the user: • What they do • How they do it • Why they do it
  • 5. Why do UX research?
  • 9. “building the right thing and we’re building the thing right.” - Natalie Hanson
  • 10. Goals of UX Research • To add context and insight to the the design process. • To measure the effectiveness of design solutions implemented.
  • 11. Traditional Face of User Research
  • 12. But times they are a-changin’
  • 14. Mobile explosion It’s all about context
  • 15. Industry speed Pressure to constantly evolve
  • 17. UX Culture People want to be involved
  • 19. We have to make these faster…
  • 24. Agile UX Research • TexAgile is about thinking holistically, working incrementally. • UX research process needs to align with this incremental workflow. • Research should commence in sprint 0 or earlier. • Prototypes will need to be tested one sprint ahead of development.
  • 26. Heuristic Evaluation • Evaluate part of a design against set of usability best practises. • Can be done in 30 minutes • Can be used to provide usability feedback in each sprint.
  • 27. Quick Competitive Review • Identify best practices and trends in the competitive landscape. • Can be completed in a day (depending on research objective). • Can be used to provide feedback during the discovery phase.
  • 28. Guerilla Testing • Quick, low cost, usability testing “in the wild” • Can be conducted anywhere • 3 - 5 participants • 5 - 10 minutes each • Low - high fidelity prototype
  • 29. Can be conducted as soon as the idea is out of your head
  • 30. ...with any type of prototype Low-fidelity prototype Med to High-fidelity prototype
  • 31. How to Plan a Guerilla Test
  • 32. 1. Identify test goal Determine what is the purpose of doing the test. Example goal statement: “Assess the latest version of the mobile video player.”
  • 33. 2. Identify target participants Determine participant characteristics. Example participant screener: • Users must own a smartphone. • Users must access mobile video content at least once a week.
  • 34. 3. Identify test objectives Determine what you’re trying to learn. What questions are your trying to answer? Example test objectives: • Can users easily and effectively use the video player? • Can users interact with the scrubber? • Do users understand how to share a video?
  • 35. 4. Create tasks Create user tasks that will allow you to assess your objectives. Example tasks: • Play a video and view comments • Share a video
  • 36. 5. Create scenarios Create realistic scenarios of when users may do those tasks. Example scenarios: • Let’s say a friend told you about a great comment Rob Ford made at the end of this video clip. Can you play the clip and go to the comment? • You loved the clip and want to send it to another friend. Can you show me how you would do that?
  • 37. 6. Prepare the prototype Create a prototype that can be tested. Sketches Wireframes Live site/app Interactive prototype
  • 38. RITE Method • Rapid Iterative Testing & Evaluation (RITE) • Developed by Microsoft Games Studio and Microsoft Research. • Similar to typical usability testing • Changes to interface are made as soon as an issue is identified and a solution is clear.
  • 39. RITE Method • The improved interface is tested with the next user. • Requires a dedicated researcher, and designer or developer. • Used to make design changes in small increments. • Can be completed in one day or over a few days. • Key decision makers must observe the test sessions.
  • 40. RITE: Process 9am V0.1 Edit 11am V0.2 Edit 1 pm V0.3 Edit 3 pm V0.4 Edit Final Iteration User 1 User 2 User 3 User 4
  • 41. C-RITE Method • Collaborate Rapid Iterative Testing & Evaluation • Used by Android teams in Google • 6 research sessions in 2 days. • Prototype changes between day 1 and 2. • Stakeholders collaborate in all UX phases.
  • 42. C-RITE Method Collaborative design workshop for each day. • Designers demonstrate problem solving skills. • Engineers solve technical constraints. • Researchers guide insight interpretation. • PM gives business and scheduling input. • Can be repeated weekly.
  • 46. Key Take-Aways • The agile approach of incremental delivery needs continual design input. • There’s a fundamental shift in the way we conduct research in agile projects. • Narrow scope, faster methods, fewer participants but frequent testing, and less documentation.
  • 47. User research won’t hold you back

Notes de l'éditeur

  1. We want to make sure we’re building the right thing and we’re building the thing right.
  2. - UX research is not tied to a specific point in the design process. It can be incorporated before, during and after the design solution has been implemented. - User research is done to inform design decisions. - Implementation of these design solutions are then tested with users to measure how effective they are in meeting user needs and business needs.
  3. In the past a lot of user research has been done in the formal lab setting Formally recruits They come to a formal lab You pay them an incentive Stakeholders behind on way glass It can take 6 weeks from start to finish
  4. It all about context’ Where people are where are they using the devices It all about understanding how a user interact with a site in particular setting reading news waiting line checking the sport scores on date or watch TV online
  5. So if you have wait 6 weeks to have testing done, you may already be ready to redesign again
  6. Increasingly adoption of agile development practices. In this world you are not going to stop a strint for lengthy testing
  7. Organizations have evolved to the point where they are no longer asking what is usability or user research but how can it help them. And seeing more and more people wanting to be involved in research
  8. Tried and tested methods such as heuristic evaluation, usability testing, card sorting and interviews are still really relevant and applicable in helping us understand our users. But some of these traditional methods can take time and don’t fit in with this faster development process and the realities of the new digital landscape.
  9. Taken these older methods and shined them up, made them more agile Narrow objectives Shorter timelines Brief documentation Informal deliverables
  10. Expert evaluation of the interface against a set of usability best practices Used to identify major usability problems Heuristic evaluation...could review whole website and can be done to review whole concept
  11. Expert evaluation of the interface against a set of usability best practices Used to identify major usability problems Heuristic evaluation...could review whole website and can be done to review whole concept
  12. Whether in the form of a sketch or an interactive prototype
  13. Describe the issues and questions you want to answer with the test. This is the most critical part of planning the test because it focuses the research.
  14. What tasks do you want the users to do to help you answer those questions.
  15. The digital world is changing and user research has changed along with it. But the focus is and will always be on keeping the user at the centre of design. One thing we do want to leave you with is that these research methods will not hold you back. They are there to help you design good products.