As colleges are under increasing pressure to support the diverse needs of students, CRM can support an institution’s understanding of student enrollment choices, retention, and overall achievement. AACRAO’s 2014-2015 State of CRM Use in Higher Education Report, which was conducted among more than 600 enrollment management and admissions professionals, was designed to measure the extent of ownership of CRM applications at higher ed institutions and to assess their impacts on practice, policy, and staffing. View a webinar of these findings: http://radius.hobsons.com/resource/2015/6/4/state-of-crm-in-higher-education

1. Many institutions use CRM to manage their day-to-day functions like
recruitment & registration. However, many colleges & universities do
not use CRM across the full student lifecycle. The narrative below
provides a snapshot of current CRM use among more than 600
institutions.
2014-2015: STATE OF
CRM USE IN HIGHER EDUCATION
How Higher Ed Institutions
Can Maximize CRM
Most Institutions use CRM
Nearly 2/3 of respondents reported
that their institution owns and uses at
least one CRM.
62% of those own more than one.
64%!
62%!
Most institutions use CRM for
recruitment and admissions.
56%
Career Services were
the least likely to be
supported by CRM.
Of those who do
not own a CRM,
42% are considering
acquiring one.
42% !

2. CRM: Essential Institutional Technology
How Higher Ed Institutions
Can Maximize CRM
For most departments or functions, 3/4 or more of
respondents indicated that their CRM-supported
processes are both easier and take less time.
Most (59%) indicated their perceived
level of overall success with their CRM
was “Moderately Successful.”
>75%!
59%!
Most colleges and universities believe they
aren’t using CRM to its fullest potential.
indicated that their institution
is not maximizing the use
of CRM.
reported using CRM to support the
full student lifecycle.
Three-fourths (75%) !
Only
3% !
Most identified their use as
“intermediate” as compared
to “just beginning, novice,
or advanced.”
Most do not have CRM data imported
fully into their SIS for use in analysis
and institutional planning.
62%
Download the full report at www4.aacrao.org/t/StateofCRM.
Copyright 2014 AACRAO. All rights reserved.
Report Sponsor