Using Influence

•Télécharger en tant que PPTX, PDF•

0 j'aime•240 vues

Slides from Mike’s presentation at the MassTLC Breakfast Seminar: Finding, Ranking and Tracking the Online Influencers Important to Your Business.

Business Technologie

Using Influence
MASSTLC PANEL | JANUARY 31, 2012

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 1

What Clients Ask

“Can you build us a blog?”

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 2

What Clients Should Ask

“Can you build us a blog
audience?”

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 3

promise of social media

SCALABLE INTIMACY

more intimate relationships than
are possible through traditional
media, at sufficient scale to
impact the enterprise.

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 4

enabler is worthwhile content

1. decide who you’re talking to.
2. listen to learn how you can help them.
3. deliver content that does so.
4. build a relationship over time.
5. ask for what you want.

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 5

content strategy

what target what you what serves
prospects need to your
want deliver interests

©2011
©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 6

essential functions

activation distribution and conversion

engagement outreach and participation

creation original content development

curation culling third-party content

listening monitor the conversation

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 7

Client Case Study: Vedant

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 8

every web site

or

island hub

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED.

input keywords

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 10

top 25 influencers

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 11

influencers are dispersed

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 12

opportunity in relevance

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 13

Vedant Listening Station

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 14

thank you.
@miketrap

©2012 HOLLAND-MARK. ALL RIGHTS RESERVED.

Recommandé

Holland Mark presentationMassTLC

Using influenceMichael Troiano

First language acquisitionMuslimah Alg

First Language Acquisition Part 2Jane Keeler

STAGES OF LANGUAGE ACQUISITIONLadie Ballesteros

Stages of language developmentMichael Caesar Tubal

Stages of child language developmentLama Albabtain

Stages of Acquisition of first LanguageJoel Acosta

Recommandé

Holland Mark presentationMassTLC

Using influenceMichael Troiano

First language acquisitionMuslimah Alg

First Language Acquisition Part 2Jane Keeler

STAGES OF LANGUAGE ACQUISITIONLadie Ballesteros

Stages of language developmentMichael Caesar Tubal

Stages of child language developmentLama Albabtain

Stages of Acquisition of first LanguageJoel Acosta

Marketing NowMichael Troiano

Telling Your StoryHolland-Mark

iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy

Open Intelligent Media Unit™ (Open IMU™). The leading display media technologyJoshua Rex

Hillington Innovation Masterclass – How to supercharge your profile on Linked...Hillington Park Innovation Centre

MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...Percolate

Create and execute a Social Strategy - WorkshopStephen Jio

Medinah 2012 slideshowEmtec Inc.

Seven Secrets to Selling with LinkedInDropbox

Commerce bank st louis solutions series april 2012Linda Locke Reputation Strategist

Social Marketing 101Michael Troiano

The Future of Social CRM and How to Get There TodayBaochi Nguyen

Beyond Brands as Publishers: A PrimerBeyond

Collaboration and User Innovation in Transport100%Open

Social Media for Accountants - II -Helen Cousins

Purposeful Mobile: Thoughts on Mobile Research - ConfirmitMerlien Institute

Social LearningNational HRD Network

Incubator and startup 2Kurio

Qualitative Rewards of Social Media - Stephen Jio, DellStephen Jio

Social Do's and Don'tsInfor

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

Contenu connexe

Similaire à Using Influence

Marketing NowMichael Troiano

Telling Your StoryHolland-Mark

iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy

Open Intelligent Media Unit™ (Open IMU™). The leading display media technologyJoshua Rex

Hillington Innovation Masterclass – How to supercharge your profile on Linked...Hillington Park Innovation Centre

MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...Percolate

Create and execute a Social Strategy - WorkshopStephen Jio

Medinah 2012 slideshowEmtec Inc.

Seven Secrets to Selling with LinkedInDropbox

Commerce bank st louis solutions series april 2012Linda Locke Reputation Strategist

Social Marketing 101Michael Troiano

The Future of Social CRM and How to Get There TodayBaochi Nguyen

Beyond Brands as Publishers: A PrimerBeyond

Collaboration and User Innovation in Transport100%Open

Social Media for Accountants - II -Helen Cousins

Purposeful Mobile: Thoughts on Mobile Research - ConfirmitMerlien Institute

Social LearningNational HRD Network

Incubator and startup 2Kurio

Qualitative Rewards of Social Media - Stephen Jio, DellStephen Jio

Social Do's and Don'tsInfor

Similaire à Using Influence (20)

Marketing Now

Telling Your Story

iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...

Open Intelligent Media Unit™ (Open IMU™). The leading display media technology

Hillington Innovation Masterclass – How to supercharge your profile on Linked...

MasterCard's Jennifer Stalzer presents The Evolution of the Corporate Newsroo...

Create and execute a Social Strategy - Workshop

Medinah 2012 slideshow

Seven Secrets to Selling with LinkedIn

Commerce bank st louis solutions series april 2012

Social Marketing 101

The Future of Social CRM and How to Get There Today

Beyond Brands as Publishers: A Primer

Collaboration and User Innovation in Transport

Social Media for Accountants - II -

Purposeful Mobile: Thoughts on Mobile Research - Confirmit

Social Learning

Incubator and startup 2

Qualitative Rewards of Social Media - Stephen Jio, Dell

Social Do's and Don'ts

Dernier

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Famous Olympic Siblings from the 21st Centuryrwgiffor

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823

VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

Progress Report - Oracle Database Analyst SummitHolger Mueller

Insurers' journeys to build a mastery in the IoT usageMatteo Carbone

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823

Pharma Works Profile of Karan Communicationskarancommunications

Event mailer assignment progress report .pdftbatkhuu1

Grateful 7 speech thanking everyone that has helped.pdfPaul Menig

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

Best Basmati Rice Manufacturers in IndiaShree Krishna Exports

Dernier (20)

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Famous Olympic Siblings from the 21st Century

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

HONOR Veterans Event Keynote by Michael Hawkins

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779

A DAY IN THE LIFE OF A SALESMAN / WOMAN

Progress Report - Oracle Database Analyst Summit

Insurers' journeys to build a mastery in the IoT usage

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Pharma Works Profile of Karan Communications

Event mailer assignment progress report .pdf

Grateful 7 speech thanking everyone that has helped.pdf

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Best Basmati Rice Manufacturers in India

Using Influence

4. promise of social media SCALABLE INTIMACY more intimate relationships than are possible through traditional media, at sufficient scale to impact the enterprise. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 4

5. enabler is worthwhile content 1. decide who you’re talking to. 2. listen to learn how you can help them. 3. deliver content that does so. 4. build a relationship over time. 5. ask for what you want. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 5

7. essential functions activation distribution and conversion engagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 7

15. essential functions activation distribution and conversion engagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 15