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Quotes From 5 Marketing Books You Should Have Already Read

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There are countless fantastic marketing books out there that we all would love to read, but for whatever reason we don’t have the time. That’s why we created SpotNotes: 5-Minute Guides for 5 Top Marketing Books. You can download them here: http://hub.am/1fLADJx


Publié dans : Formation, Business, Technologie
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Quotes From 5 Marketing Books You Should Have Already Read

  1. 5 Marketing Books You Should Have Already Read
  2. There are countless fantastic marketing books out there that we all would love to read …
  3. … but for whatever reason, we just don’t have the time.
  4. That’s why we created
  5. Here’s a sampling of quotes from those 5 books we think every marketer should read ...
  6. “Increasingly, there are only two kinds of companies: brave and dead.” – Seth Godin
  7. “It’s no longer ‘Run an ad on Tuesday, watch sales go up on Wednesday.’ Advertisers don’t have the power to interrupt enough consumers to make [advertising] pay the way it used to.” – Seth Godin
  8. “Fixed screens will simply be places that we toss our cloud-based content, marketing, and advertising for convenience when we’re sitting on a couch. [Smartphones and other mobile devices] will be the source of our ever-growing connectivity...” – Mitch Joel
  9. “Stop looking at your business as physical, Web, and Mobile. It’s about consumers, and the only thing that matters to consumers is the one screen that is in front of them.” – Mitch Joel
  10. “Our best evidence of what people truly feel and believe comes less from their words than from their deeds.” – Robert B. Cialdini
  11. “[Like animals], we too have our preprogrammed tapes; and, although they usually work out to our advantage, the trigger features can be used to dupe us into playing them at the wrong times.” – Robert B. Cialdini
  12. “Naturally sticky ideas are full of concrete images -- ice-filled bathtubs, apples with razors -- because our brains are wired to remember concrete data.” – Chip Heath & Dan Heath
  13. “When we’re trying to build a case for something, most of us instinctively grasp for hard numbers. But in many cases this is exactly the wrong approach.” – Chip Heath & Dan Heath
  14. “In order to create one contagious movement, you often have to create many small movements first.” – Malcolm Gladwell
  15. “If we want groups to serve as incubators for contagious messages, then we have to keep groups below the 150 [member] Tipping Point.” – Malcolm Gladwell
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