4 Ways To Engage Millennials with Your Nonprofits Work

•

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Engaging Millennials (ages 20-35) is easier than you think. Learn how to engage this tech savy generation in this webinar. Millennials are the largest generation in American history, but what do they mean to your nonprofit? Better yet, what does your nonprofit mean to them? In this webinar, based on the latest research from the the Millennial Impact Report findings and examples from organizations doing great work in this area, we'll discuss four areas you can focus on to start engaging Millennials:

Art & Photos Technologie

4 WAYS TO
ENGAGE
MILLENNIALS
IN YOUR
NONPROFIT’S
WORK.

WELCOME!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
Empowering people to act on the human spirit of charity.

#NPWEBINAR

THIS
IS
NOT
WHY
WE
ARE
HERE.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

NEITHER
IS THIS.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

THIS
IS.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

WHAT (ALL)
DONORS WANT.
Cygnus Donor Survey
1.  Report of impact
2.  How donations will be
used
3.  Stories from
recipients

Millennial Impact Report
1.  They feel inspired by
the nonprofit
2.  Specific examples of
how their gift will make
an impact
3.  Having their gift
matched

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

NEW SCHOOL
IS ACTUALLY
THE OLDEST
OF SCHOOLS.

Art director Alexis Persani. Photographer Leo Caillard.

4 WAYS TO ENGAGE
MILLENNIALS IN YOUR
NONPROFIT’S WORK?
1

INSPIRE

2

IMPACT

3

INCENTIVIZE

4

INVOLVE

(tell stories)
(show it)
(in/tangible)

(meaningfully)

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

“THOSE WHO DO
NOT WANT TO
IMITATE
ANYTHING,
PRODUCE
NOTHING”
- SALVADOR DALI
Art director Alexis Persani. Photographer Leo Caillard.

INSPIRATION DOESN’T
COME AT THE END OF THE
JOURNEY.
pire
Ins

Invest
Involve
Interest

Inform
Invite
Identify
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

INSPIRATION IS WHAT
STARTS THE JOURNEY.
Their
Networks

Their
Networks

INSPIRED

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

KEEP FUNDRAISING
STRAIGHTFORWARD.
Tell people a story about a problem their
money can help solve.
Tell them specifically how you will use
their money to help solve that problem.
Ask them for money.
Do what you said you would do.
Tell them what you did with their money
and a story about who they helped.

GO BEYOND OUTPUTS.

Outcomes

Impact

Outputs
Inputs

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

PROGRAMS
VS.
FUNDRAISING
VS.
ADMINISTRATION
MUST DIE.

Art director Alexis Persani. Photographer Leo Caillard.

INCENTIVIZE (in/tangible)

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

TANGIBLE INCENTIVES.
• 
• 
• 
• 
• 
• 

Rewards
Access
Perks
Matching
Time sensitive
Tax benefits

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

LET TANGIBLE
INCENTIVES
ADD TO THE
GIVING
EXPERIENCE,
NOT BE THE
GIVING
EXPERIENCE.
Art director Alexis Persani. Photographer Leo Caillard.

INTANGIBLE INCENTIVES.
• 
• 
• 
• 
• 
• 

Feelings
Connections
Status
Significance
Purpose
Duty

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

ASK NOT WHAT
YOUR DONOR
CAN DO FOR
YOU, BUT ASK
WHAT YOU CAN
DO FOR YOUR
DONOR.

Art director Alexis Persani. Photographer Leo Caillard.

INVOLVE

(meaningfully)

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

“SELF EXPRESSION IS THE
NEW ENTERTAINMENT”
- ARRIANNA HUFFINGTON
Art director Alexis Persani. Photographer Leo Caillard.

ASK THEM TO
GET INVOLVED
SPECIFICALLY.
MAKE IT EASY
TO GET
INVOLVED
GENERALLY.

Art director Alexis Persani. Photographer Leo Caillard.

FREE TOOLKIT.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

THANK YOU!
@BRADYJOSEPHSON

brady@charityexpress.com
Empowering people to act on the human spirit of charity.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

4 TRENDS AFFECTING
MILLENNIALS AND
GIVING.
1

GIVING TOGETHER.

2

GAMIFICATION.

3

BENEVOLENT BUSINESS.

4

TRACKING.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

GIVING TOGETHER.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

GAMIFICATION.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

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1. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK.

2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity. #NPWEBINAR

3. THIS IS NOT WHY WE ARE HERE. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

4. NEITHER IS THIS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

5. THIS IS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

6. WHAT (ALL) DONORS WANT. Cygnus Donor Survey 1.  Report of impact 2.  How donations will be used 3.  Stories from recipients Millennial Impact Report 1.  They feel inspired by the nonprofit 2.  Specific examples of how their gift will make an impact 3.  Having their gift matched @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

7. NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.

8. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

9. “THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI Art director Alexis Persani. Photographer Leo Caillard.

10. INSPIRE (tell stories)

11. INSPIRATION DOESN’T COME AT THE END OF THE JOURNEY. pire Ins Invest Involve Interest Inform Invite Identify @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

12. INSPIRATION IS WHAT STARTS THE JOURNEY. Their Networks Their Networks INSPIRED

13. YOU ARE NOT THE HERO OF THE STORY.

14. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

15. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

16. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

17. STORIES STICK. AND STORIES SPREAD.

18. IMPACT (show it)

19. KEEP FUNDRAISING STRAIGHTFORWARD. Tell people a story about a problem their money can help solve. Tell them specifically how you will use their money to help solve that problem. Ask them for money. Do what you said you would do. Tell them what you did with their money and a story about who they helped.

20. GO BEYOND OUTPUTS. Outcomes Impact Outputs Inputs @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

21. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

22. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

23. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

24. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

25. PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE. Art director Alexis Persani. Photographer Leo Caillard.

26. INCENTIVIZE (in/tangible) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

27. TANGIBLE INCENTIVES. •  •  •  •  •  •  Rewards Access Perks Matching Time sensitive Tax benefits @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

28. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

29.

30.

31. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

32. LET TANGIBLE INCENTIVES ADD TO THE GIVING EXPERIENCE, NOT BE THE GIVING EXPERIENCE. Art director Alexis Persani. Photographer Leo Caillard.

33. INTANGIBLE INCENTIVES. •  •  •  •  •  •  Feelings Connections Status Significance Purpose Duty @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

34.

35.

36. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

37. ASK NOT WHAT YOUR DONOR CAN DO FOR YOU, BUT ASK WHAT YOU CAN DO FOR YOUR DONOR. Art director Alexis Persani. Photographer Leo Caillard.

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39. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

40. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

41. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

42. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

43. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

44. “SELF EXPRESSION IS THE NEW ENTERTAINMENT” - ARRIANNA HUFFINGTON Art director Alexis Persani. Photographer Leo Caillard.

45.

46. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

47. ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY. Art director Alexis Persani. Photographer Leo Caillard.

48. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

49. MILLENNIAL IMPACT REPORT.

50. FREE TOOLKIT. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

51. THANK YOU! @BRADYJOSEPHSON brady@charityexpress.com Empowering people to act on the human spirit of charity. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

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53. GIVING TOGETHER. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

54. GIVING TOGETHER.

55. GAMIFICATION. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR

56. GAMIFICATION.

57. BENEVOLENT BUSINESS.

58. BENEVOLENT BUSINESS.

59. TRACKING.

60. TRACKING.