1. MOOCs Development for Tourism and Hospitality
Curriculum
Nadzeya Kalbaska
Faculty of Communication Sciences
Università della Svizzera italiana
Lugano, Switzerland
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2. • MOOCs are changing today’s education landscape
(Lewin, 2013; Watters, 2013)
• Prediction by Harden (2012): 50% of US universities
will disappear by 2060 + Harvard will have 10 million
students
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3. • Massive – up to 150,000 students engaged
• Open – anyone can enrol for free. Fee if working
towards a certification
• Online – enabled by ICTs
• Course – Usually provided by an academic institution.
Rough schedules of 6/12 weeks
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4. ENTER 2014 Research Track
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5. 6.1 million Coursarians
560+ courses created by
108 Universities from 16
countries
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6. Vocational Education
A two million global online learning community, filled with
free, high-quality resources for over 500 free courses
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7. Business models
For-profit consortia
Non-profit consortia
Udacity.com and
Coursera.org
edX.org and
Futurelearn.com
Possible income
- certification
- assessment
- tutoring and tuition
- access to student records
- sponsorship
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8. Existing Tourism and Hospitality MOOCs
Title of the course
Spa and Hospitality Operations
Management of Services: Concepts,
Design, and Delivery
Introduction to Tourism
Tourism Industry Analysis
Introduction to Hospitality
Law for Tourism Retail
Travel Management
New Media Course*
Certification in Hotel Industry
Analytics
Provider
University of California-Irvine
MIT
University of Southern Queensland
University of Central Florida
World Education University
World Education University
World Education University
Cornell School of Hospitality
American Hotel and Lodging Educational
Institute; International Council on Hotel
Restaurant and Institutional Education
and Smith Travel Research
Murphy et al., 2013
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9. eTourism online resources
eTourism Wiki
http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis
eTourism Curriculum
http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Tourism Australia's e-Kits
http://tourismekit.atdw.com.au/
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10. eTourism online resources
eTourism Wiki
http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis
eTourism Curriculum
http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Tourism Australia's e-Kits
http://tourismekit.atdw.com.au/
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