This document summarizes a webinar on implementing the Business Model Generation Canvas. It provides information on the presenter, Carlos Guevara, and his background. It then gives an overview of the webinar content which will cover what a business model is, examples of business models like Xerox and Google, an introduction to the Business Model Canvas tool consisting of 9 building blocks, and how innovative business models are needed to bring new technologies to market or create new markets. The webinar slides and audio will be available for attendees after the event.

1. Implementing the
Business Model Generation Canvas
Webinar will start shortly
Carlos Guevara, ShiftIN Partners

2. - Organised by IIR Middle East – www.iirme.com
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emerging markets www.strategyleadersforum.com
- Community for strategy professionals on LinkedIN
- Leading provider of training programmes
- Upcoming event – Dubai 13-17 April – more info here
About Strategy Leaders

3. - Tonight’s webinar will be recorded – an email will be sent
tomorrow with a link to the audio and slides
- Questions can be posed throughout using the ‘questions’ box –
they will be answered at the end of the webinar
- Unanswered questions will be answered later and posted to our
website
- Please provide us with your feedback at the end by following
the link
Housekeeping

4. Carlos Guevara, Partner, ShiftIN Partners
Carlos is a seasoned consultant and trainer
specialized in the field of Strategy Execution. Over
the last 15 years, Carlos has trained and coached
+500 managers, in +50 organisations, across +12
countries, in the areas of Strategy, Performance
Management and Change.
Today’s Presenter

5. This presentation is solely for the use of IIR Webinar. No part of it may be circulated, quoted, or reproduced for distribution outside Client organization without prior written approval from ShiftIN Partners
Business Model Generation
Innovating in the way your business creates
and delivers value
IIR Webinar, 31st of March 2014
Carlos Guevara
Partner
cguevara@shiftinpartners.com

6. | 6
what is a business model?
Business Model Generation © ShiftIN Partners | 2014

7. The case of the first photocopy machine
Business Model Generation © ShiftIN Partners | 2014

8. | 8
A more recent example…
Business Model Generation © ShiftIN Partners | 2014

9. So… what do Xerox and Google have in common?
Business Model Generation © ShiftIN Partners | 2014
Business
Model
enabled
the product
Focused on
solving a
need
High
degree of
risk

10. Alex Osterwalder
Business Model
Generation
| 10Business Model Generation © ShiftIN Partners | 2014
The book

11. | 11Business Model Generation © ShiftIN Partners | 2014
A business model describes the rationale of how an organization
creates, delivers and captures value
So… what is it?

12. | 12Business Model Generation © ShiftIN Partners | 2014
Building
Blocks
9
 We need a common language to
describe, challenge, design and
invent new business models more
systematically
The
Business
Model
Canvas

13. | 13Business Model Generation © ShiftIN Partners | 2014
Customer Segments

14. | 14Business Model Generation © ShiftIN Partners | 2014
Value Propositions

15. | 15Business Model Generation © ShiftIN Partners | 2014
Channels

16. | 16Business Model Generation © ShiftIN Partners | 2014
Customer Relationships

17. | 17Business Model Generation © ShiftIN Partners | 2014
Revenue Streams

18. | 18Business Model Generation © ShiftIN Partners | 2014
Key Resources

19. | 19Business Model Generation © ShiftIN Partners | 2014
Key Activities

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Key Partners

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Cost Structure

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customer
segments
key
partners
cost
structure
revenue
streamsdistribution
channels
customer
relationships
key
activities
key
resources
value
proposition

23. | 23Business Model Generation © ShiftIN Partners | 2014
Why do we need
Innovative Business Models?

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To bring new technologies, products or
services to the market

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To create an entirely new market

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To improve or transform an existent market
with a whole new business model

27. Theprocess:Strategy/analysis
Question and analyze
your business model
continuously
Business Model Generation © ShiftIN Partners | 2014

28. External Analysis Internal Analysis
Opportunities and Threats
Forças
Fraquezas
Oportunidades
Ameaças
Strengths and Weaknesses
key topics
| 28Business Model Generation © ShiftIN Partners | February 2013

29. | 29Business Model Generation © ShiftIN Partners | 2014
In which ways could you use the
Business Model Canvas?

30. Questions?

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