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INDICIA
SOCIAL MEDIA DESK




Martijn Wilbrink
17/2/12
“ACHIEVING RESULTS TOGETHER”
 We believe winning organisations differentiate by excellent
 business execution, delivered by high performing talents!

 •   The Indicia Group is a pan-European organisation with over 250
     professionals.
 •   Our clients are impressed by our expertise and our full service and
     integrated approach
INTERACTIV




INDICIA INTERACTIV
We are the interactive agency of the Indicia Group. As a creative and
innovative digital agency, our team of specialists always look for new,
exiting and efficient new possibilities when it comes to Digital
Communication. We believe in a Human Centric approach, not just in
platforms. The virtual space, supported by devices, connects people,
brands and companies. Let‟s explore it together!

Indicia Interactiv is specialized in:
·    Ongoing Social Media Activities
·    Online Campaigns
·    Mobile Applications
INTERACTIV




SOCIAL MEDIA DESK
• Social Media is the domain where Public Relations, Marketing, Media and
  Digital meet
• To be successful in this domain, you need focus and expertise. In other
  words: a focussed and specialized team of experts collaborating. That is
  why we created The Social Media Desk
• This Social Media Desk is preparing, deploying, managing en analyzing the
  conversation with fans all over the world for our Customers. We work for
  clients such as: J&B, Captain Morgan and Bavaria
• Our goal is to support the Social Media Activities of our Clients, without
  them losing control or ownership: Social Media Activities can be fully or
  partial being outsourced to our Social Media Desk
• We work closely together with our partners: Facebook, Coosto, Radian6
  and Vitrue
• We are a participant in the Taskforce Social Media of the IAB Netherlands
INTERACTIV




SOCIAL MEDIA LAWS OF NATURE
INTERACTIV



SOCIAL MEDIA IS INTERDISCIPLINARY
INTERACTIV




SOCIAL MEDIA IS „ALWAYS ON‟
INTERACTIV




SOCIAL MEDIA IS A TWO WAY STREET
INTERACTIV




GROWING INFLUENCE OF „PEOPLE LIKE ME‟
INTERACTIV




IT IS NOT ABOUT THE BEAUTYFULL PICTURE
INTERACTIV




IT IS ABOUT BEING RELEVANT IN THE TIME LINE
INTERACTIV




SO KNOW WHAT YOUR PUBLIC WANT FROM YOU
INTERACTIV




IF YOU WANT THEM TO SHARE YOUR MESSAGE
INTERACTIV




THEN ACTIVATE YOUR BRAND AMBASSADORS



                                                Category Intrest
Social Ambassadors will provide a
Social Context to your content.
                                            Brand Awereness
This will make your messages
more relevant for their Peers
                                         Brand Consideration

                                      Brand Purchase


                                    Brand Ambassedor
INTERACTIV
INTERACTIV




AND KEEP IT GOING
INTERACTIV




WHAT CAN WE DO FOR YOU?

• We can help your brand or company with the whole social media
  process from strategy to operations and reporting
• Creating a fan base and the conversation with your audience are
  the main focus points within these activities
• We have a professional team with various specialists, that can help
  you starting up these activities in a safe but robust way
• We can help you to enable your employees and transfer the
  operation of the social media activities to your organisation
• Our team of specialists can keep servicing your organisation and be
  a team to fall back on when necessary
INTERACTIV




PROCESS & RESPONSIBILTY
 100%       Activities Client &
            Social Media Desk
 80%




 60%




 40%
                            Period in time


 20%




  0%
        0             1           2          3   4   5                6
INTERACTIV




PHASE 1: STRATEGY & SETUP

 100%       Client:
            1. Input Strategie
                & content
                creation
 80%



            Indicia Social
 60%        Media Desk:

            1. Setting up
               strategie
 40%        2. Setting up
               tooling
            3. Setting ip
               streams
 20%        4. Creating TABS
            5. Creating initial
               content

  0%
        0                    1    2   3   4   5                6
INTERACTIV




PHASE 2: SOCIAL MEDIA DESK

 100%




 80%

                Indicia Social Media
                Desk:
 60%
                1. Publication Content
                2. Community
                   Management
 40%            3. Brand Monitoring
                4. Reporting
                5. Creating new
                   social content
 20%            6. Sharing Best
                   Practices
                7. Strategy & Advise
                8. Tooling
  0%
        0   1              2             3   4   5                6
INTERACTIV




PHASE 3: SHARED RESPONSIBILTY
                                 (OPTIONAL)

 100%               Client:

                    1. Publication News
                    2. Community
 80%                   Management News


                    Indicia Social Media
 60%                Desk:

                    1. Publication Content
                    2. Community
 40%                   Management
                    3. Brand Monitoring
                    4. Sharing Best
                       Practices
 20%                5. Creating new
                       social content
                    6. Tooling

  0%
        0   1   2     3                    4   5                6
INTERACTIV




PHASE 4: SOCIAL MEDIA SUPPORT DESK
                                       (OPTIONAL)

 100%

                        Client:

 80%                    1. Publicating content
                        2. Community Management
                        3. Creating new social content

 60%




 40%                    Indicia Social Media Desk:

                        1. Brand Monitoring
                        2. Sharing Best Practices
 20%                    3. Supporting Social Media Team
                           Client
                        4. Tooling

  0%
        0   1   2   3              4                 5                 6
INTERACTIV




QUESTIONS? CONTACT US!
INTERACTIV




THANK YOU FOR YOUR ATTENTION!

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Social Media Desk Indicia (EN)

  • 2. “ACHIEVING RESULTS TOGETHER” We believe winning organisations differentiate by excellent business execution, delivered by high performing talents! • The Indicia Group is a pan-European organisation with over 250 professionals. • Our clients are impressed by our expertise and our full service and integrated approach
  • 3.
  • 4. INTERACTIV INDICIA INTERACTIV We are the interactive agency of the Indicia Group. As a creative and innovative digital agency, our team of specialists always look for new, exiting and efficient new possibilities when it comes to Digital Communication. We believe in a Human Centric approach, not just in platforms. The virtual space, supported by devices, connects people, brands and companies. Let‟s explore it together! Indicia Interactiv is specialized in: · Ongoing Social Media Activities · Online Campaigns · Mobile Applications
  • 5. INTERACTIV SOCIAL MEDIA DESK • Social Media is the domain where Public Relations, Marketing, Media and Digital meet • To be successful in this domain, you need focus and expertise. In other words: a focussed and specialized team of experts collaborating. That is why we created The Social Media Desk • This Social Media Desk is preparing, deploying, managing en analyzing the conversation with fans all over the world for our Customers. We work for clients such as: J&B, Captain Morgan and Bavaria • Our goal is to support the Social Media Activities of our Clients, without them losing control or ownership: Social Media Activities can be fully or partial being outsourced to our Social Media Desk • We work closely together with our partners: Facebook, Coosto, Radian6 and Vitrue • We are a participant in the Taskforce Social Media of the IAB Netherlands
  • 7. INTERACTIV SOCIAL MEDIA IS INTERDISCIPLINARY
  • 8. INTERACTIV SOCIAL MEDIA IS „ALWAYS ON‟
  • 9. INTERACTIV SOCIAL MEDIA IS A TWO WAY STREET
  • 10. INTERACTIV GROWING INFLUENCE OF „PEOPLE LIKE ME‟
  • 11. INTERACTIV IT IS NOT ABOUT THE BEAUTYFULL PICTURE
  • 12. INTERACTIV IT IS ABOUT BEING RELEVANT IN THE TIME LINE
  • 13. INTERACTIV SO KNOW WHAT YOUR PUBLIC WANT FROM YOU
  • 14. INTERACTIV IF YOU WANT THEM TO SHARE YOUR MESSAGE
  • 15. INTERACTIV THEN ACTIVATE YOUR BRAND AMBASSADORS Category Intrest Social Ambassadors will provide a Social Context to your content. Brand Awereness This will make your messages more relevant for their Peers Brand Consideration Brand Purchase Brand Ambassedor
  • 18. INTERACTIV WHAT CAN WE DO FOR YOU? • We can help your brand or company with the whole social media process from strategy to operations and reporting • Creating a fan base and the conversation with your audience are the main focus points within these activities • We have a professional team with various specialists, that can help you starting up these activities in a safe but robust way • We can help you to enable your employees and transfer the operation of the social media activities to your organisation • Our team of specialists can keep servicing your organisation and be a team to fall back on when necessary
  • 19. INTERACTIV PROCESS & RESPONSIBILTY 100% Activities Client & Social Media Desk 80% 60% 40% Period in time 20% 0% 0 1 2 3 4 5 6
  • 20. INTERACTIV PHASE 1: STRATEGY & SETUP 100% Client: 1. Input Strategie & content creation 80% Indicia Social 60% Media Desk: 1. Setting up strategie 40% 2. Setting up tooling 3. Setting ip streams 20% 4. Creating TABS 5. Creating initial content 0% 0 1 2 3 4 5 6
  • 21. INTERACTIV PHASE 2: SOCIAL MEDIA DESK 100% 80% Indicia Social Media Desk: 60% 1. Publication Content 2. Community Management 40% 3. Brand Monitoring 4. Reporting 5. Creating new social content 20% 6. Sharing Best Practices 7. Strategy & Advise 8. Tooling 0% 0 1 2 3 4 5 6
  • 22. INTERACTIV PHASE 3: SHARED RESPONSIBILTY (OPTIONAL) 100% Client: 1. Publication News 2. Community 80% Management News Indicia Social Media 60% Desk: 1. Publication Content 2. Community 40% Management 3. Brand Monitoring 4. Sharing Best Practices 20% 5. Creating new social content 6. Tooling 0% 0 1 2 3 4 5 6
  • 23. INTERACTIV PHASE 4: SOCIAL MEDIA SUPPORT DESK (OPTIONAL) 100% Client: 80% 1. Publicating content 2. Community Management 3. Creating new social content 60% 40% Indicia Social Media Desk: 1. Brand Monitoring 2. Sharing Best Practices 20% 3. Supporting Social Media Team Client 4. Tooling 0% 0 1 2 3 4 5 6
  • 25. INTERACTIV THANK YOU FOR YOUR ATTENTION!