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relocate
strelka
It is not the place that graces Strelka,
it is Strelka that smartens the space
Strelka transforms
the

urban landscapes
Strelka transforms

people
How to find

?

the optimal place
!

not a
strategy

Hope is
The method

how

to strategically move Strelka
Moscow’s city fabric contains

high-potential urban pockets
Near
Underdeveloped
areas

Multifunctional
high-density
zones
Custom

Stage-Gate approach
Stage

I

To select parameters which define environment in terms of the variety of functions that are
important for the future Strelka.
To add the adjusting coefficients that take into account the influence of city scale
attraction points in the accordance with their importance for the development of
Strelka programme.
To separate Moscow urban districts and industrial zones within the Ring Road
into the similar sectors bordered by regional roads.
To identify areas with a future potential for the development.

Stage

Gate one

II

To conduct the research of 6 selected areas by questioning
experts from different fields (ESPAC Approach).

Stage

III

Team evaluation of 4 most preferable areas
selected by experts.

Stage

Gate two

Gate three

IV

To select buildings according to our
requirements.
To test 3 locations within a short
period (e.g. summer program)

Stage V
To move to the
final location

Gate four
Index of density
city activity

City fabric analysis

—

7

—

5

—

6

—

4

—

3

—

1

—

2

—

0

—

7

—

5

—

—

6

—

4

—

—

3

—

1

—

2

—

0

City scale
attraction point
Industrial zone

— Railroads
—

Metro station
JCS Tupolev
Index of density
city activity
—

7

—

5

—

6

—

4

—

3

—

1

—

2

—

0

—

7

—

5

—

—

6

—

4

—

—

3

—

1

—

2

—

0

City scale
attraction point
Industrial zone

— Railroads
—

Metro station
JCS Tupolev
Index of density
city activity
—

—

5

—

6

—

4

—

3

—

1

—

Spark Refrigeration Plant Engineering Building

7

2

—

0

—

7

—

5

—

—

6

—

4

—

—

3

—

1

—

2

—

0

City scale
attraction point
Industrial zone

— Railroads
—

Metro station
JCS Tupolev
Index of density
city activity
—

—

5

—

6

—

4

—

3

—

1

—

Spark Refrigeration Plant Engineering Building

7

2

—

0

—

—

5

—

—

«Druzhba» sport complex

7
6

—

4

—

—

3

—

1

—

2

—

0

City scale
attraction point
Industrial zone

— Railroads
—

Metro station
Field test by temporary programme:
Field test by temporary programme:
— To assess risk
Field test by temporary programme:

— To seek feedback
Field test by temporary programme:

— To check potential
Field test by temporary programme:

— To impact the area
Spark Refrigeration Plant Engineering Building

Before Strelka

After Strelka summer programme
JCS Tupolev

Before Strelka

After Strelka summer programme
New functions

To facilitate rewriting the Russian Set of Construction Rules
and Regulations (СНиП)
New functions

Urban Projects Accelerator
(UPA)
Strelka – Druzhba
five years later

— new culturally vibrant public space
— social and spatial ecosystem
Strelka takes up a new challenge
Strelka takes up a new challenge

and move again
Strelka takes up a new challenge

and move again

and again
The benefits of
strategical moving
The benefits of

strategical moving:

— preferential rental rate
The benefits of

strategical moving:

— preferential rental rate
— an opportunity
for continuous development
The benefits of

strategical moving:

— preferential rental rate
— an opportunity
for continuous development
— systematical changing
of Moscow landscape
Team: Dancing Stalactites

Luba Russkikh

Anna Maikova

Daniil Gavrish

Albina Nurgaleeva

Pavel Ilyichev

Architect

Marketing specialist

Architect

Cultural Project Producer

Business Project Manager

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Relocate strelka scr