The report ‘Global Market for Online Language Learning to 2020 — Market Size and Intelligence’ discusses the current and forecasted market size of online language learning. It segregates the market size on the basis of online demand for various languages; demand generating from various countries; segregation by Business–to–Business (B2B) and Business–to–Consumers (B2C); and by types of delivery models — such as mobile phones, tablets, desktops, and laptops. The report discusses the forecasted market size and year–wise growth of the sector till 2020, along with the various drivers, which will lead to this growth. It also discusses the various trends that are shaping the online language learning space, along with the major investments, and mergers and acquisitions that took place since January 2014. The report further discusses the profile of major players in the online language learning space.

1. GAM
GLOBAL MARKET FOR ONLINE LANGUAGE
LEARNING TO 2020 — MARKET SIZE AND
INTELLIGENCE REPORT
Indalytics Advisors business@indalytics.com www.indalytics.com
July 2015

2. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 1
TABLE OF CONTENTS
 Definition and Scope of Online Language Learning
 Market Size of Global Online Language Learning Space
o Global Online Language Learning Market Size — By Demand for Languages
o Global Online Language Learning Market Size — By Demand from Countries
o Global Online Language Learning Market Size — By Types of Customers
o Global Online Language Learning Market Size — By Types of Delivery models
 Forecasted Market Size of Global Online Language Learning Space
 Drivers Impacting Global Online Language Learning Space
o Penetration and Use of Internet
o Use of mobile phones and Tablets
o Outbound International Student Mobility
o Increasing Immigration of Skilled professionals
o Increase in Literacy Rates
 Trends in Global Online Language Learning Space
o Introduction of New Products
o Companies Collaborating with Other Organizations
o Expansion in Online Language Learning Space
o Companies Innovating Themselves
 Investments in Global Online Language Learning Space
 Five Forces Analysis of Global Online Language Learning Space
o Threat of new entrants
o Threat of substitute products or services
o Bargaining power of customers
o Bargaining power of suppliers
o Intensity of competitive rivalry

3. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 2
 Profiles of Key Players
o 50 Languages
o Babbel
o Bussu
o Duolingo
o Livemocha
o Mc Graw Hill Education
o Memrise
o OK Panda
o Pearson Education
o Rosetta Stone
 List of Organizations Mentioned in the Report

4. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 3
LIST OF FIGURES
 Figure 1: Market Size of Online Language Learning — By Languages — 2015 (E)
 Figure 2: Online Demand for Language Learning — By Countries
 Figure 3: Market Size of Online Language Learning — By B2B and B2C customers — 2015 (E)
 Figure 4: Market Size of Online Language Learning — By Devices Used for Learning — 2015
(E)
 Figure 5: Market Size of Online Language Learning — By Devices Used for Learning — B2C
Segment —2015 (E)
 Figure 6: Market Size of Online Language Learning — By Devices Used for Learning — B2B
Segment —2015 (E)
 Figure 7: Forecasted Market Size of Online Language Learning — Global — 2015 (E)–2020
(F)
 Figure 8: Forecasted Growth Rates of Online Language Learning — Global, B2B, and B2C —
2016 (F)–2020 (F)
 Figure 9: Individuals Using the Internet — World, Developing, and Developed Countries —
2014–2015(E)
 Figure 10: % of Individuals Using the Internet — Top 20 Countries by Population — 2013–
2014
 Figure 11: Mobile Phone Subscriptions — World, Developing, and Developed Countries —
2014–2015(E)
 Figure 12: Active mobile-broadband subscriptions — World, Developing, and Developed
Countries — 2014–2015(E)
 Figure 13: Outbound International Student Mobility — 2009–2013
 Figure 14: Total Migrant Stock — World — 2010–2013
 Figure 15: Adult and Youth Literacy Rates (%) — World — 2000–2015 (E)
 Figure 16: Five–forces Analysis of Higher Education Sector in GCC Countries

5. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 4
PUBLICATION DATE
July 2015
NUMBER OF PAGES
62
PRICE OF THE REPORT
Single User: US$1,000
Multi User/ Enterprise: US$2,500
Visit www.indalytics.com or write to us at info@indalytics.com to know
more about the report.

6. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 5
ABOUT THE REPORT
The report ‘Global Market for Online Language Learning to 2020 — Market
Size and Intelligence’ discusses the current and forecasted market size of
online language learning. It segregates the market size on the basis of
online demand for various languages; demand generating from various
countries; segregation by Business–to–Business (B2B) and Business–to–
Consumers (B2C); and by types of delivery models — such as mobile
phones, tablets, desktops, and laptops.
The report discusses the forecasted market size and year–wise growth of
the sector till 2020, along with the various drivers, which will lead to this
growth.
It also discusses the various trends that are shaping the online language
learning space, along with the major investments, and mergers and
acquisitions that took place since January 2014. The report further
discusses the profile of major players in the online language learning space.

7. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 6
DEFINITION AND SCOPE OF ONLINE LANGUAGE
LEARNING
Online language learning involves learning languages with the help of
internet, through online platforms, games and mobile applications (apps).
Language learning involves both physical and virtual learning. Physical
learning involves conventional learning of languages in classrooms and
learning centers, with the help of teachers and printed study material.
Virtual learning, on the other hand involves self-study. It includes self-
paced learning, either through printed study material, or CDs. A part of
virtual learning is online learning, which involves the use of internet for
learning languages. Online learning includes collaboration–based learning
through online classes and portals, as well as online games and mobile
apps.

8. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 7
RESEARCH METHODOLOGY
Market size of online language learning is being calculated as a product of
demand for online languages — factored by the percentage of paying
customers — and ticket size of various language learning courses.
Online language learning is not confined to any particular geography. E.g.
demand for language learning apps such can Duolingo can come from any
part of the world. Therefore, the market size is calculated by global online
demand, and not by demand from specific countries.
Demand for online language learning has been derived by scraping and
analyzing data from various search engines. One billion internet searches
related to language learning, ending June 30, 2015 have been analyzed to
ascertain the major countries from which the demand is coming, as well as
the most demanded languages. The data has been validated through
various parameters such as languages introduced by new mobile apps,
inward and outward student mobility, and immigration statistics — which
are some of the key drivers to demand for online language learning.
The data has further been adjusted to account for various factors such as
completions rate of online courses, number of users paying for premium
version of mobile apps, and completion in the segment. The result has
been multiplied by ticket size of various delivery methods — such as
premium apps’ subscriptions, and licenses to enterprises and educational
institutions.

9. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 8
Various factors for forecasting the growth have been derived from the
statistics provided by the government, ministries, as well as prominent
organizations such as the World Bank, International Monetary Funds,
UNESCO Institute of Statistics, World Factbook — CIA etc. The data is
further validated through credible analyst reports, white papers by
industry organizations, questioners and expert interviews.

10. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 9
EXECUTIVE SUMMARY
Global online language learning is estimated to reach US$XX.XX billion by
the end of 2015. English is the most demanded language online — followed
by French, Hindi, and Spanish. In terms of geographies, majority of the
demand comes from US, China, India, and UK.
Online language learning space is witnessing several trends. The segment
is witnessing introduction of new portals and mobile apps, as well as more
learners adapting to these apps. Further, due to several new players
introducing free mobile apps, existing players are re-inventing their
revenue models, and are going for collaborations. The segment is also
witnessing increase in investment activities, and is one of the sought after
segments in education technology.
Market for online language learning is expected to grow at a compound
annual growth rate (CAGR) of XX.XX%, and reach US$XX.XX billion by 2020.
The growth will be driven by various drivers such as increase in population,
internet penetration, use of mobile phone and tablets, and mobilization of
students and working professionals.

11. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 10
LIST OF ORGANIZATIONS MENTIONED IN THE
REPORT
1776 Ventures
500 Startups
50Languages LLC
ANALEC
Babbel
Baidu Inc.
Beenos
Bussu Limited
CNK Digital
CultureAlley
Duolingo, Inc.
East Ventures
EdPrep
Englishleap.com
Eton Institute
Facebook
Google Capital
HuJiang.com
ICONIQ Capital
Imagine Learning
Innovation Endeavors
Insight Venture Partners
Insperia Education Private Limited
Instagram
Intap Labs Private Limited
Kapor Capital
Kleiner Perkins Caufield & Byers
Languagenut
Leap Learning Solutions Private limited
LearnYu
Lesson Nine GmbH
LingosMio
Lingua.ly
Livemocha, Inc.
McGraw-Hill Education Global Holdings,
LLC.
Memrise Limited
Middlebury Interactive Languages

12. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 11
Nokia Growth Partners
OKpanda Inc.
Oxford University
Pearson PLC
Pluralsight LLC
Reed Elsevier Ventures
Resolute Ventures
Rosetta Stone (UK) Limited
Rosetta Stone Inc.
Scottish Equity Partners
Sorenson Capital Partners
Tiger Global Management
Time-To-Know
Union Square Ventures
United Nations
University College London
VC Fonds Technologie Berlin GmbH
Verbling
Vice Sports
VivaLing
Weld North Holdings
WeSpeke

13. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 12
REPORT SAMPLE
FIGURE 1: MARKET SIZE OF ONLINE LANGUAGE LEARNING — BY LANGUAGES — 2015 (E)
Source: Indalytics Advisors
English
XX.X%
French
XX.X%
Hindi
XX.X%
Spanish
XX.X%
ABC
XX.X%
ABC
XX.X%
ABC
XX.X%
ABC
XX.X% ABC
XX.X%
ABC
XX.X%
ABC
XX.X%
Total Market Size (2015) = US$XX.XX billion (E)

14. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 13
FIGURE 2: ONLINE DEMAND FOR LANGUAGE LEARNING — BY COUNTRIES
1 billion internet searches related to language learning, ending June 30, 2015
Source: Indalytics Advisors
US, XX.X%
China, XX.X%
India, XX.X%
UK, XX.X%
ABC, XX.X%
ABC, XX.X%
ABC, XX.X%
ABC, XX.X%
ABC, XX.X%
ABC, XX.X%
ABC, XX.X%

15. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 14
FIGURE 3: FORECASTED GROWTH RATES OF ONLINE LANGUAGE LEARNING — GLOBAL, B2B, AND B2C — 2016 (F)–
2020 (F)
Source: Indalytics Advisors
XX.X% XX.X% XX.X% XX.X% XX.X%
XX.X%
XX.X% XX.X%
XX.X% XX.X%
XX.X% XX.X% XX.X% XX.X% XX.X%
2016 (F) 2017 (F) 2018 (F) 2019 (F) 2020 (F)
Overall B2B B2C
Growth Rate (%)

16. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 15
FIGURE 4: % OF INDIVIDUALS USING THE INTERNET — TOP 20 COUNTRIES BY POPULATION — 2013–2014
Source: Indalytics Advisors; Government Sources of Individual Countries
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%100.0%
China
India
United States
Indonesia
Brazil
Pakistan
Nigeria
Bangladesh
Russia
Japan
Mexico
Philippines
Vietnam
Ethiopia
Egypt
Germany
Iran
Turkey
Democratic Republic of the Congo
France
2013 2014

17. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 16
FIGURE 5: ACTIVE MOBILE-BROADBAND SUBSCRIPTIONS — WORLD, DEVELOPING, AND DEVELOPED COUNTRIES —
2014–2015(E)
Source: Indalytics Advisors; ITU World Telecommunication
XX.X
XX.X
XX.X
XX.X
XX.X
XX.X
XX.X%
XX.X%
XX.X%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
-
0.500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
Developed Countries Developing Countries World
2014 - Billion 2015 (E) - Billion Growth Rate (%)

18. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 17
TABLE 1: INVESTMENTS IN ONLINE LANGUAGE LEARNING COMPANIES — APRIL 2014–JULY 2015
Brand /
Company
Investor / Acquirer Date Amount of
Investment
Bussu McGraw-Hill Education July-2015 US$6.5 million
Babbel Scottish Equity Partners & Others July-2015 US$22 million
CultureAlley Tiger Global Management July-2015 US$6.5 million
Duolingo Google Capital June-2015 US$45 million
VivaLing Singaporean Investors April-2015 US$375,000
Lingua.ly 1776 Ventures & Others March-2015 US$1 million
Englishleap.com ANALEC January-2015 Undisclosed
Pluralsight Insight Venture Partners, ICONIQ Capital
and Sorenson Capital Partners
August-2014 US$135 million
Okpanda Resolute Ventures August-2014 US$1.6 million
WeSpeke Undisclosed July-2014 US$3 million
Imagine Learning Weld North Holdings April-2014 Undisclosed
HuJiang.com Baidu 2014 US$100 million
Source: Indalytics Advisors

19. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 18
DISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted
in any form by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to
address any particular individual or entity’s circumstances. Although proper care has been
taken to provide accurate and timely information, there can be no guarantee that such
information is accurate as of the date it is received or that it will continue to be accurate
in the future. The publisher should not be held liable for any discrepancy in the
information. No one should act upon such information without appropriate professional
advice after a thorough examination of the particular situation.
Publication Volume: GCI-15-GL-04
Publication Date – July 2015
© 2015 Indalytics Advisors Private Limited
For further information, please contact
info@indalytics.com

20. Global Market for Online Language Learning to 2020 — Market Size and Intelligence Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 19
NOTES