Tweet! tweet! tweet! getting started on twitter
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Workshop at LIASA Conference 2014
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Tweet! tweet! tweet! getting started on twitter
- 1. Tweet! Tweet! Getting started on Twitter Presenters: Ingrid Thomson @ingridthomson Jeremiah Pietersen @Jermy_Pee #liasa2014 Image: http://mashable.com/2014/03/27/billboard-twitter-real-time-music-chart/
- 2. Outline of Workshop • INTRODUCTIONS • PART 1: Twitter 101 – What is twitter, lingo, anatomy of a tweet, navigating Twitter • PART 2: Getting you started - Account Set- up • PART 3: Twitter 102 - Useful Tips for Tweets, Lists, Tools, Conference Tweeting, • PART 4: A Surprise!
- 3. What is Twitter? • Twitter is a social network which allows users to exchange public messages of 140 characters or less, known as Tweets. • It’s easy to tweet, via devices such as :
- 4. • Tweets can be text-based • Or contain multimedia such as images or videos or online links
- 5. So how does Twitter work? • Twitter is a conversation in a 140 characters. • You tweet - your tweets are seen by other Twitter users who follow you. • You see the tweets of others whom you follow. • 271 million active users (worldwide) are tweeting regularly • 9,4 million active users in South Africa * * SA Media Landscape 2014 Report
- 6. Reasons people say they can’t • You can’t say anything in 140 characters • Who wants to hear about my breakfast? • What a waste of time ! • I don’t have time to Tweet • I don’t know anyone who tweets, so why should I? • I tried it once, but I didn’t see the point
- 7. So what do people tweet? • Business news • Observations about life • Interesting things to read • New blog posts • Inspiring thoughts • Professional News • Workaday life details • Business issues and challenges • Family life details
- 8. Good reasons to Tweet • Personal - Professional vs Individual • Corporate - Branding/Commerce • Connecting with your peers • Keeping up to date - with the news, • Share what you are doing • Get real-time information and more specific information • Passions and hobbies • Interesting links – pictures, videos • Ask questions • Doesn’t mean that you would be friends with celebrities, but you can follow them (@TrevorNoah anyone? ) • Takeaways from professional learning
- 9. Your Twitter Goals? • For business communication (if you are tweeting as an organisation - to build community with your users, vendors etc ) • Build your personal brand • For keeping in touch with your peers or to keep an eye on your competitors • To market the organisation – reaching out tto the community • To drive traffic to your website or blog Any other ideas?
- 11. Anatomy of a Tweet Reply: Click to reply to a tweet Favourite: Click to store tweet in your list of favourite tweets More: Use this to embed tweet in a website, or to report or block a user Retweeted by: appears when someone has retweeted the tweet User name User handle Time of tweet Retweet: Sends tweet to followers
- 14. The Lingo • Not twittering, • HT hat-tip • Tweet • Mention • Reply • Retweet • Favourite • #hashtags • Follow • Follower • Trends • Direct Messages
- 16. Follow or be followed • Follow users and organisations that will add value to your Twitter feed • Users interact on Twitter by means of following one another • Follow count does not necessarily mean you have a wide reach • Retweets expand reach and draws more followers • #teamfollowback
- 17. WORKSHOP • Set up your account • Sign up • Profile – background, bio, photo, URL, location • Settings • Following/Followers • Your First Tweet
- 18. Getting Started - Workshop • Sign up for a twitter account at http://www.twitter.com • Choose a Twitter handle • Profile settings : Upload a profile image and write a bio (160 characters). Profile pic needs to be in jpg, gif or PNG. Max size is 700KB. Dimensions 81 px by 81 px. • Header image: Dimensions 520 px by 260 px • Can customise the background of the profile page.
- 20. Do this … • Create an informative profile - Be easy to find • Tweet regularly - Observation ; a link with a comment; a video; Even photos or insights; Tweet someone • Think before you tweet • Learn the lingo • Engage with your followers/community • Do a Shout Out to followers who Mention You • Do ask advice - ask your followers questions
- 21. Some more tips • Only tweet about your library one time in four.... • Analyse your tweets • If something is important, tweet it four times • Use hashtags • Ask questions • Get retweeted and your network will grow • Put your Twitter handle everywhere • Use Bitly to shorten URLS https://bitly.com/shorten/
- 22. Don’t do this … it only annoys • #Don’t #overuse #hashtags • Don’t auto-tweet (too much) • Don’t protect your account • Don’t be negative or share spoilers • Don’t use poor grammar or spelling • Don’t overtweet • Don’t repeat yourself • DON’T SHOUT - WRITE YOUR TWEETS IN CAPITAL LETTERS
- 23. Some examples of tweets
- 24. I have a little list! WHY? • Lists are groups of Twitter accounts • Curated group of Twitter users • Create your own or • Subscribe to lists created by others • Lists are for reading tweets only
- 26. Adding someone to a list
- 27. Our Favourite Tools • Hootsuite • Tweetdeck • Tweetstats • Favstar • Storify
- 29. Tweetdeck
- 33. Conference Tweeting Our conference hashtag is #liasa2014
- 34. Reasons to Tweet from Conference • For those not able to attend. If you're the only person from your work attending, your colleagues could follow your tweets and still feel involved in sharing knowledge. • For presenters too, Twitter can provide useful feedback on sessions by highlighting the key points that attendees tweeted about. • Meet up with fellow Twitter users at conference – extending your professional network
- 35. Tips for Conference Tweeting • Three basic types of tweets during an academic conference: o Live tweeting a session / paper o Continuing a discussion after a session / paper finishes o Asking for / giving advice about sessions / papers worth attending Add value! If you're live tweeting, don't just report verbatim - add opinion or questions or counter examples.
- 36. Tips for Tweeting conference • Knowledge: each tweet should be a piece of knowledge; a fact, a joke, an opinion. • U - Useful: each piece of Knowledge should be useful to your audience, not just useful to you • D - Desirable: each piece of Knowledge should be desirable; it should have something which sets it apart from all the other merely "useful" tweets • O - Open: be open and honest about who you are and which organisation you represent • S - Shareable: your Knowledge should be shareable; things you'd be happy having attributed to you and which you want to be passed around.
- 37. Tips for Tweeting from a Conference • Learn who the presenters are + find their handles • Tweets need to be short, accurate and include the hashtag (need to have room to RT + Comment) • Can try to write-up pre-build tweets based on abstracts • Tweet with pictures • Tweet professionally • Strive for context. Sound-bites don’t help those following the conference from afar.
- 38. More Tips …. • For the purpose of archiving, please include the conference hashtag in your tweets. • Respect those who do not wish to have their presentation tweeted. • Cite the source of your tweets; give the speaker credit. • But also avoid flooding your followers with tweets; hit the high points • Avoid negative comments; be critical, not unconstructive. • Retweet relevant or useful posts. • Sit near the back of the room so others aren’t distracted by your typing/texting
- 41. Rules • Each contestant will present on Twitter: best practices • There are three sets of five slides each • You have 12 seconds to complete each slide
- 47. Time’s up! Get ready next contestant
- 53. Time’s up! Get ready next contestant
- 59. Time’s up!