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Tweet! Tweet! Getting
started on Twitter
Ingrid Thomson @ingridthomson
Jeremiah Pietersen @Jermy_Pee
Outline of Workshop
• PART 1: Twitter 101 – What is twitter, lingo,
anatomy of a tweet, navigating Twitter
• PART 2: Getting you started - Account Set-
• PART 3: Twitter 102 - Useful Tips for Tweets,
Lists, Tools, Conference Tweeting,
• PART 4: A Surprise!
What is Twitter?
• Twitter is a social network which allows users to
exchange public messages of 140 characters or
less, known as Tweets.
• It’s easy to tweet, via devices such as :
• Tweets can be text-based
• Or contain multimedia such as images or videos or
So how does Twitter
• Twitter is a conversation in a 140 characters.
• You tweet - your tweets are seen by other Twitter users
who follow you.
• You see the tweets of others whom you follow.
• 271 million active users (worldwide) are tweeting
• 9,4 million active users in South Africa *
* SA Media Landscape 2014 Report
Reasons people say they
• You can’t say anything in 140 characters
• Who wants to hear about my breakfast?
• What a waste of time !
• I don’t have time to Tweet
• I don’t know anyone who tweets, so why
• I tried it once, but I didn’t see the point
So what do people tweet?
• Business news
• Observations about life
• Interesting things to read
• New blog posts
• Inspiring thoughts
• Professional News
• Workaday life details
• Business issues and challenges
• Family life details
Good reasons to Tweet
• Personal - Professional vs Individual
• Corporate - Branding/Commerce
• Connecting with your peers
• Keeping up to date - with the news,
• Share what you are doing
• Get real-time information and more specific information
• Passions and hobbies
• Interesting links – pictures, videos
• Ask questions
• Doesn’t mean that you would be friends with celebrities,
but you can follow them (@TrevorNoah anyone? )
• Takeaways from professional learning
Your Twitter Goals?
• For business communication (if you are tweeting as
an organisation - to build community with your
users, vendors etc )
• Build your personal brand
• For keeping in touch with your peers or to keep an
eye on your competitors
• To market the organisation – reaching out tto the
• To drive traffic to your website or blog
Any other ideas?
Anatomy of a Tweet
Click to reply to
Click to store tweet
in your list of
Use this to embed
tweet in a website,
or to report or block
retweeted the tweet
Time of tweet
Sends tweet to
• Not twittering,
• HT hat-tip
• Direct Messages
Follow or be followed
• Follow users and organisations that will add value to
your Twitter feed
• Users interact on Twitter by means of following one
• Follow count does not necessarily mean you have a
• Retweets expand reach and draws more followers
• Set up your account
• Sign up
• Profile – background, bio, photo,
• Your First Tweet
Getting Started -
• Sign up for a twitter account at
• Choose a Twitter handle
• Profile settings : Upload a profile image and write a
bio (160 characters). Profile pic needs to be in jpg,
gif or PNG. Max size is 700KB. Dimensions 81 px by
• Header image: Dimensions 520 px by 260 px
• Can customise the background of the profile page.
Do this …
• Create an informative profile - Be easy to find
• Tweet regularly - Observation ; a link with a
comment; a video; Even photos or insights;
• Think before you tweet
• Learn the lingo
• Engage with your followers/community
• Do a Shout Out to followers who Mention You
• Do ask advice - ask your followers questions
Some more tips
• Only tweet about your library one time in four....
• Analyse your tweets
• If something is important, tweet it four times
• Use hashtags
• Ask questions
• Get retweeted and your network will grow
• Put your Twitter handle everywhere
• Use Bitly to shorten URLS https://bitly.com/shorten/
Don’t do this … it only
• #Don’t #overuse #hashtags
• Don’t auto-tweet (too much)
• Don’t protect your account
• Don’t be negative or share spoilers
• Don’t use poor grammar or spelling
• Don’t overtweet
• Don’t repeat yourself
• DON’T SHOUT - WRITE YOUR TWEETS IN CAPITAL
Our conference hashtag is
Reasons to Tweet from
• For those not able to attend. If you're the
only person from your work attending, your
colleagues could follow your tweets and still
feel involved in sharing knowledge.
• For presenters too, Twitter can provide useful
feedback on sessions by highlighting the key
points that attendees tweeted about.
• Meet up with fellow Twitter users at
conference – extending your professional
Tips for Conference
• Three basic types of tweets during an academic
o Live tweeting a session / paper
o Continuing a discussion after a session / paper
o Asking for / giving advice about sessions / papers
Add value! If you're live tweeting, don't just report
verbatim - add opinion or questions or counter
Tips for Tweeting
• Knowledge: each tweet should be a piece of knowledge;
a fact, a joke, an opinion.
• U - Useful: each piece of Knowledge should be useful to
your audience, not just useful to you
• D - Desirable: each piece of Knowledge should be
desirable; it should have something which sets it apart from
all the other merely "useful" tweets
• O - Open: be open and honest about who you are and
which organisation you represent
• S - Shareable: your Knowledge should be shareable; things
you'd be happy having attributed to you and which you
want to be passed around.
Tips for Tweeting from a
• Learn who the presenters are + find their handles
• Tweets need to be short, accurate and include the hashtag
(need to have room to RT + Comment)
• Can try to write-up pre-build tweets based on abstracts
• Tweet with pictures
• Tweet professionally
• Strive for context. Sound-bites don’t help those following the
conference from afar.
More Tips ….
• For the purpose of archiving, please include the conference hashtag
in your tweets.
• Respect those who do not wish to have their presentation tweeted.
• Cite the source of your tweets; give the speaker credit.
• But also avoid flooding your followers with tweets; hit the high points
• Avoid negative comments; be critical, not unconstructive.
• Retweet relevant or useful posts.
• Sit near the back of the room so others aren’t distracted by your