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Tweet! tweet! tweet! getting started on twitter

Workshop at LIASA Conference 2014

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Tweet! tweet! tweet! getting started on twitter

  1. 1. Tweet! Tweet! Getting started on Twitter Presenters: Ingrid Thomson @ingridthomson Jeremiah Pietersen @Jermy_Pee #liasa2014 Image: http://mashable.com/2014/03/27/billboard-twitter-real-time-music-chart/
  2. 2. Outline of Workshop • INTRODUCTIONS • PART 1: Twitter 101 – What is twitter, lingo, anatomy of a tweet, navigating Twitter • PART 2: Getting you started - Account Set- up • PART 3: Twitter 102 - Useful Tips for Tweets, Lists, Tools, Conference Tweeting, • PART 4: A Surprise!
  3. 3. What is Twitter? • Twitter is a social network which allows users to exchange public messages of 140 characters or less, known as Tweets. • It’s easy to tweet, via devices such as :
  4. 4. • Tweets can be text-based • Or contain multimedia such as images or videos or online links
  5. 5. So how does Twitter work? • Twitter is a conversation in a 140 characters. • You tweet - your tweets are seen by other Twitter users who follow you. • You see the tweets of others whom you follow. • 271 million active users (worldwide) are tweeting regularly • 9,4 million active users in South Africa * * SA Media Landscape 2014 Report
  6. 6. Reasons people say they can’t • You can’t say anything in 140 characters • Who wants to hear about my breakfast? • What a waste of time ! • I don’t have time to Tweet • I don’t know anyone who tweets, so why should I? • I tried it once, but I didn’t see the point
  7. 7. So what do people tweet? • Business news • Observations about life • Interesting things to read • New blog posts • Inspiring thoughts • Professional News • Workaday life details • Business issues and challenges • Family life details
  8. 8. Good reasons to Tweet • Personal - Professional vs Individual • Corporate - Branding/Commerce • Connecting with your peers • Keeping up to date - with the news, • Share what you are doing • Get real-time information and more specific information • Passions and hobbies • Interesting links – pictures, videos • Ask questions • Doesn’t mean that you would be friends with celebrities, but you can follow them (@TrevorNoah anyone? ) • Takeaways from professional learning
  9. 9. Your Twitter Goals? • For business communication (if you are tweeting as an organisation - to build community with your users, vendors etc ) • Build your personal brand • For keeping in touch with your peers or to keep an eye on your competitors • To market the organisation – reaching out tto the community • To drive traffic to your website or blog Any other ideas?
  10. 10. http://www.peterdaviespr.co.uk/wp-content/uploads/2012/02/copy-of-twitter1-500x373.jpg
  11. 11. Anatomy of a Tweet Reply: Click to reply to a tweet Favourite: Click to store tweet in your list of favourite tweets More: Use this to embed tweet in a website, or to report or block a user Retweeted by: appears when someone has retweeted the tweet User name User handle Time of tweet Retweet: Sends tweet to followers
  12. 12. Navigating Desktop Twitter
  13. 13. The Lingo • Not twittering, • HT hat-tip • Tweet • Mention • Reply • Retweet • Favourite • #hashtags • Follow • Follower • Trends • Direct Messages
  14. 14. #hashtags • https://www.youtube.com/watch?v=57dzaMaouX A
  15. 15. Follow or be followed • Follow users and organisations that will add value to your Twitter feed • Users interact on Twitter by means of following one another • Follow count does not necessarily mean you have a wide reach • Retweets expand reach and draws more followers • #teamfollowback
  16. 16. WORKSHOP • Set up your account • Sign up • Profile – background, bio, photo, URL, location • Settings • Following/Followers • Your First Tweet
  17. 17. Getting Started - Workshop • Sign up for a twitter account at http://www.twitter.com • Choose a Twitter handle • Profile settings : Upload a profile image and write a bio (160 characters). Profile pic needs to be in jpg, gif or PNG. Max size is 700KB. Dimensions 81 px by 81 px. • Header image: Dimensions 520 px by 260 px • Can customise the background of the profile page.
  18. 18. TWITTER 102 http://cdn.techpp.com/wp-content/uploads/2009/08/itsop3-500x402.jpg
  19. 19. Do this … • Create an informative profile - Be easy to find • Tweet regularly - Observation ; a link with a comment; a video; Even photos or insights; Tweet someone • Think before you tweet • Learn the lingo • Engage with your followers/community • Do a Shout Out to followers who Mention You • Do ask advice - ask your followers questions
  20. 20. Some more tips • Only tweet about your library one time in four.... • Analyse your tweets • If something is important, tweet it four times • Use hashtags • Ask questions • Get retweeted and your network will grow • Put your Twitter handle everywhere • Use Bitly to shorten URLS https://bitly.com/shorten/
  21. 21. Don’t do this … it only annoys • #Don’t #overuse #hashtags • Don’t auto-tweet (too much) • Don’t protect your account • Don’t be negative or share spoilers • Don’t use poor grammar or spelling • Don’t overtweet • Don’t repeat yourself • DON’T SHOUT - WRITE YOUR TWEETS IN CAPITAL LETTERS
  22. 22. Some examples of tweets
  23. 23. I have a little list! WHY? • Lists are groups of Twitter accounts • Curated group of Twitter users • Create your own or • Subscribe to lists created by others • Lists are for reading tweets only
  24. 24. Adding someone to a list
  25. 25. Our Favourite Tools • Hootsuite • Tweetdeck • Tweetstats • Favstar • Storify
  26. 26. Tweetdeck
  27. 27. Conference Tweeting Our conference hashtag is #liasa2014
  28. 28. Reasons to Tweet from Conference • For those not able to attend. If you're the only person from your work attending, your colleagues could follow your tweets and still feel involved in sharing knowledge. • For presenters too, Twitter can provide useful feedback on sessions by highlighting the key points that attendees tweeted about. • Meet up with fellow Twitter users at conference – extending your professional network
  29. 29. Tips for Conference Tweeting • Three basic types of tweets during an academic conference: o Live tweeting a session / paper o Continuing a discussion after a session / paper finishes o Asking for / giving advice about sessions / papers worth attending Add value! If you're live tweeting, don't just report verbatim - add opinion or questions or counter examples.
  30. 30. Tips for Tweeting conference • Knowledge: each tweet should be a piece of knowledge; a fact, a joke, an opinion. • U - Useful: each piece of Knowledge should be useful to your audience, not just useful to you • D - Desirable: each piece of Knowledge should be desirable; it should have something which sets it apart from all the other merely "useful" tweets • O - Open: be open and honest about who you are and which organisation you represent • S - Shareable: your Knowledge should be shareable; things you'd be happy having attributed to you and which you want to be passed around.
  31. 31. Tips for Tweeting from a Conference • Learn who the presenters are + find their handles • Tweets need to be short, accurate and include the hashtag (need to have room to RT + Comment) • Can try to write-up pre-build tweets based on abstracts • Tweet with pictures • Tweet professionally • Strive for context. Sound-bites don’t help those following the conference from afar.
  32. 32. More Tips …. • For the purpose of archiving, please include the conference hashtag in your tweets. • Respect those who do not wish to have their presentation tweeted. • Cite the source of your tweets; give the speaker credit. • But also avoid flooding your followers with tweets; hit the high points • Avoid negative comments; be critical, not unconstructive. • Retweet relevant or useful posts. • Sit near the back of the room so others aren’t distracted by your typing/texting
  33. 33. And now… Battledecks! Volunteers?
  34. 34. Rules • Each contestant will present on Twitter: best practices • There are three sets of five slides each • You have 12 seconds to complete each slide
  35. 35. Time’s up! Get ready next contestant
  36. 36. Time’s up! Get ready next contestant
  37. 37. Time’s up!
  38. 38. http://padlet.com/jeremiah_ pieter/liasatwitter