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Business Models That Will
Inspire You
+ Scalability
Business Model
How a business will create, deliver and capture value.
Scalable Business Model
How it will sustain and scale that value.
Business Model
• Models simplify complexity
• Models change with time and learning
• So it's a model, not a blueprint
Amazon – a brief (and loose) history
Wikipedia
https://businessmodelanalyst.com/
1995 – Online Book Seller
• B2C business model
• Online retailer
• Transactional (markup) revenue model
• Focused on US
1998 - Expansion
• Still B2C, online retail
• New countries
• UK and Germany
• New products
• Music CDs
• added more product categories, such as toys,
electronics and tools.
1999 - zShops
• B2B
• Platform service
• Subscription revenue model
• Discontinued
1999 - Amazon Auctions
• eBay competitor
• B2B
• Platform
• Listing fees and commission
• Discontinued
2000 - Amazon Marketplace
• “buy and sell used and collectible items“
• Quickly expanded to new products
• B2B
• Marketplace
• Per unit sale or subscription fees.
• Commission (“referral fees”).
2005 - Amazon Prime
• Free 2-day delivery service
• Now streaming, digital etc
• B2C
• Subscription
2005 - Amazon Mechanical Turk
• On demand crowdsourcing for tasks.
• B2Anyone
• Service
• Transactional
2006 - Fulfilment by Amazon
• Storage and fulfilment solutions for 3rd-
party merchants.
• B2B
• Logistics service
• Fee based
2006 - AWS
• On-demand cloud storage and compute
services for developers.
• B2B
• Also B2G
• Utility and Subscription
2007 - Kindle
• e-Books
• B2C
• Originally retail model
• Now includes Prime
2015 -
• Bricks and mortar channel
experiments
Business Model i.e. don’t overthink it
• Models simplify complexity
• Models change with time and learning
• So it's a model, not a blueprint
Not just for unicorns
https://futurefamilyoffice.net/news/does-impact-investing-always-come-at-a-price/
Value Proposition Canvas
https://www.strategyzer.com/canvas/value-proposition-canvas
1 2
3
4
5 6
7 8
9
Business Model
• Over simplified
• Helps you think, focus and prioritise
• Full of guesses
• Get testing and iterate as you learn
Questions?
Calum Cameron
calum@digitalpath.ee
Questions?
Calum Cameron
calum@digitalpath.ee

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01_08_business models that will inspire_Calum Cameron_EIA Porto 2022.pptx

Notes de l'éditeur

  1. Simplify complexity to help us think things through. They change with time and learning. It’s a business “model”, not a blueprint.
  2. Simplify complexity to help us think things through. They change with time and learning. It’s a business “model”, not a blueprint.
  3. remember your friendly VC has their model too
  4. Simplify complexity to help us think things through. They change with time and learning. It’s a business “model”, not a blueprint.
  5. My message: Have a purpose and build your pitch to that