Innovianto Word-of-mouth marketing is the most powerful marketing in today's world, but how can you stimulate it in an honest and open way?

1. Word of Mouth WOM is the most powerful marketing in today’s world, We fuel it by social networking, email marketing and database marketing

2. How to activate Word of mouth marketing online? Consumers are in demand! Marketing communication is a two-way conversation

3. Social media impacts your brands reputation People talk about you, give recommendations, share personal experiences. How can I stimulate WOM?

4. Word of mouth marketing starts with ambassadors ! connected optimism innovative curious Adoption diffusion curve

5. The Brand Ambassador Relationship Ambassador 100 Zone of Affection 80 Near Ambassador Zone of Indifference 60 Loyalty (Enthousiasm) Zone of Defection 40 20 0 1 2 3 4 5 Neither satisfied nordissatisfied Very dissatisfied Very Satisfied Negative advisor Dissatisfied Satisfied Satisfaction

6. Ambassador Bond => Brand affinity

7. Word-of-mouth marketing in action ambassador E-database marketing Online brand activation Online presence/ social media Word of mouth concept

8. Word of mouth marketing The recommendation of a peer or friend is much stronger than traditional marketing communication. People increasingly rely on experiences, reviews and recommendations from satisfied users via the Internet. They are the true ambassadors of your brand.

10. Word of mouth marketing Connect? How can I help to activate and stimulate your Word of mouth marketing? John Jehae T:(0031) (0)10 8401840F: (0031)(0)84 7293474M:(0031) (0)6 53995190 T: http://twitter.com/JohnJehae I: www.innovianto.nl