The 10 most innovative ict disruptors to watch in 2019

The Universality of
IOT Technology
Go Green
Gaming over the Cloud –
The New Realm of this Era
Cloud Gaming
www.insightssuccess.com
to watch in 2019
Disruptors
The 10 Most Innovative
REIMAGINING THE RELATIONSHIP BETWEEN
PEOPLE AND TECHNOLOGY
Vol-03
March-2019
Issue-04

he world of business is witness to the fact that the companies with better decision making skills have always
Tperformed better in their respective fields. And better decisions need information. Information is one of the basic
requirements of any organization whether it is an established enterprise or the one which is striving to grow. It is not
just limited to decision making but has its impact on a much comprehensive level. Correct information offers higher
efficiency in operations by giving insights about important aspects such as requirement of raw materials, demand of stock,
proper allocation of resources, etc.
It also offers advantage over the competition as more information leads to better understanding of customers which leads to
better lead generation ultimately resulting into a huge, satisfied customer base. This also helps in building good relationship
with suppliers. Hence it is a win-win situation from business’s point of view.
However, retrieving important information from data and utilizing it best for the purpose is not a cakewalk. Both the
generation and consumption of information nowadays is dealt on a massive level and being swamped in the middle of it, it is
very difficult to find what is significant. That is where Information and Communication Technology (ICT) comes in the
picture/foray.
In simple words, ICT helps businesses all the way from retrieving information to sharing, exchanging, broadcasting, storing it
as per the requirement of the companies, to optimizing the tools and platforms on which it is being shared, exchanged,
broadcasted and stored. Now, one might ask, weren’t businesses capable of performing such simple tasks? The answer lies in
the fact that the role of ICT isn’t as simple as defining it in simpler terms.
The role of ICT starts at a primal stage of data modification where it analyses data to convert it into useful information. With
the help of technologies such as Artificial Intelligence and Machine learning, data becomes useful in almost every aspect of
business from day to day processes like client acquisition to fundamental processes such as business strategy, design,
engineering and controlling.
Automation is also included in one of the key functional areas which are redefined by ICT. This will lead to a range of
services provided by self-managing devices. Smart handling of data will help these devices to optimize the productivity at
workspaces. This will also provide better controlling and security.
The Future Belongs to ICT
E

With ICT, the world
will become a
smaller place.
“ “
The rapid growth of ICT industry and its collaboration with other technologies has a lot to promise. It is believed that this
will push communication beyond the dimensions of vision and sound. With the emergence of technologies such as virtual and
augmented reality leveraging support from 5g networking, it is possible to have virtual events in the near future. However,
the ease of sharing information will only increase the risk of security breech. Therefore, next level security has to be a
mandatory service in the future.
The digital revolution has brought us to the door steps of an era where machines and human beings communicate with each
other, know each other, and understand each other. This means that the future is filled with infinite number of opportunities
and will be driven by unprecedented information and communication solutions. And the world is going to be smaller than
before.
However, such clarity in the future of ICT industry wouldn’t be possible without its key players. There are various companies
that have helped the industry reach to the heights where it is today. Therefore in order to acknowledge some of the greatest
contributors of excellence in ICT solutions space, Insights Success has shortlisted “The 10 Most Innovative ICT
Disruptors to watch in 2019”
Featuring as our Cover Story is Endava, a public technology company, with over 18 years of experience of working with
some of the world’s leading Finance, Insurance, Telecommunications, Media, Technology, and Retail companies.
Also, make sure to flip through articles, written by our in-house editorial team as well as CXO standpoints of notable industry
personalities to have a brief taste of the sector.
Let’s start reading!
Shubham Khampariya

Articles
Cloud Computing
Gaming over the
Cloud –The New Realm
of this Era
42
Go Green
The Universality of
IoT Technology
24
Energy Efcienct
Technology
Green Cloud Computing:
Saving Energy
through Technology
34
Endava
Instrumenting
ICT Services to
Empower Clients
CoverStory
Expert's Outlook
Living Through Fourth
Industrial Revolution
Tech- Talk
Top 5 Email Security
Threats
Tech Advice
Leverage Existing SAP Solutions
with Cloud Procurement
08
16 28 40

C
O
N
T
E
N
T
S
Cindicator
Rendering Hybrid Intelligence
for Effective Decision-making
Enimbos
Offering Comprehensive
IT Solutions
Hughes Network
Systems
Leading Broadband
Satellite Technology
Globally
Sigfox
When Things Come Alive
XL Axiata
Rendering Exemplary
Connectivity Solutions
20
26
32
38
46

sales@insightssuccess.com
March, 2019
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Shubham Khampariya
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Visualizer
David King
Art & Design Director
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Passi D. Peter Collins
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David, Kevin, Mark, Manish
Business Development Executives
Steve, Joe, Alan, AnupJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
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Co-designer
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In an interview with Insights
Success, John Cotterell, CEO of
Endava, shares insights on
various trends in ICT industry. He also
speaks about the challenges faced by
the industry while optimizing those
trends. Moreover, he discusses about
company’s core competencies and the
solutions it provides.
Below are the highlights of the
interview conducted between John and
Insights Success.
Give a brief overview of the
company and its vision.
In 2000, inspired by the way that
technology was becoming increasingly
central to the way we lived and
worked, I wanted to create a company
that radically redefined how humans
interact with technology and the world
around them by combining deep
engineering expertise with experience-
minded and creative sensibility. I based
the creation of that organization on a
simple philosophy: “to focus on
helping people succeed”, the people
who work for us, the people who
engage with us, and the people who
use the systems and applications we
design, build, and operate. As a result,
we began on a journey to reimagine the
relationship between people and
technology. Eighteen years later, that
philosophy continues to drive
our success.
How do you diversify your products
and solutions in order to benefit your
customers?
We have a track record of building
deep, long-lasting relationships with
numerous clients across a range of
industries. These relationships give us
valuable insights into the challenges
and opportunities faced by our clients
and the markets in which they operate.
As a result, we have built a range of
solutions that make our clients more
responsive by being more agile, more
engaging through being more digital
and more efficient through automation.
These solutions are underpinned by a
range of service offers including
strategy, design and engineering that
gives us the flexibility to construct
products and services that meet the
individual needs of our clients.
Examples include an insurance
company wanting to automate manual
processes so their staff can spend more
1-1 time with clients, or a high-end
retailer that wants to create a more
engaging customer experience by
combining ‘bricks and mortar’
with digital.
Describe the experiences,
achievements or lessons learned that
have shaped the journey of Endava.
One of our most significant
achievements is helping both our
customers and colleagues to build
interesting, challenging and rewarding
careers. Through perseverance, we
have also learned how to take niche
and specialized services that were
traditionally delivered onsite with a
client and deliver them across
distributed locations. Our near shore
approach gives us the ability to
improve response times and scale to
meet the enterprise needs of our clients
while exceeding the quality, creativity
and customer service expectations
achieved through more traditional
models.
What are the evident challenges in
the ICT services industry?
The challenge of any services industry
is deciding which emerging trends are
going to be most valuable for your
clients so that you can build that
expertize and then apply it to their
businesses for maximum effect.
Currently, we see rapid development in
a wide range of areas including digital
transformation, application
architecture, machine learning, VR and

AR, DevOps and Agile ways of working,
software robotics, novel devices such as
wearables and big data. We strategically
evaluate which of these will have the most
impact on our clients’ businesses and help to
position them most effectively in their fast-
moving marketplaces. In parallel, we see a
skills shortage in many of these areas, as the
demand for people with these emerging as well
as more fundamental software engineering
skills outweighs the supply, meaning that our
position as an employer of choice in all of the
markets that we operate in is very important to
our ability to continue to hire and retain top
engineers.
Describe the signiﬁcance of Automation in
ICT space.
Automation itself is not a new concept. In fact,
we have been automating business processes
successfully since the dawn of computing.
Automation has evolved to include novel and
emerging approaches like machine learning, big
data and software robotics. These new
technologies allow us to solve automation
problems which have been intractable until
now. We can handle unstructured and

and are building a platform to solve the very costly issue of
ongoing communication and distribution of key program
and system status, health, and function. Through an
intelligent interface, we illustrate the status and progress of
business activities using Machine Learning to predict
completion times and potential hold-ups.
From the perspective of efficiency-based trends, we are
seeing a notable increase in the demand for strategic
assistance in introducing a DevOps culture into traditional
enterprise settings. Broadly speaking, the demand is for
expertize in the design and realisation of continuous
delivery pipelines as well as the enabling techniques and
changes that teams need to embrace to build a DevOps
culture. This change in demand mirrors our observation that
moving to a DevOps culture further accelerates agility
within organisations. Moving beyond simple continuous
integration (CI) systems to a whole-scale continuous
delivery (CD) approach allows enterprises to embrace
automation, take advantage of large-scale test automation
efforts and reduce service downtime. Endava has become
well placed to support this demand by bringing our cross-
domain expertizes to high-volume enterprise clients.
Where does Endava envision itself in the long run
and/or what are its future goals?
As the pace of technology change continues to accelerate,
we are excited about the opportunities to help our clients
incorporate new technology and accelerate change in their
organisations. We have recently listed on the New York
Stock Exchange, which is the beginning of a new phase for
us as a company. London was a great place to start, but our
horizons have really opened out, and we are looking to the
world as we expand and grow our business.
Considering the rising number of ICT solution
providers, how does Endava stand out from its
competitors?
From the start, we built Endava around agile, cross-
functional, multidisciplinary teams that blend in-depth
knowledge of strategy and user-centric design with an
expert understanding of technology and engineering, that
when combined addresses today’s need for engaging
technology platforms and services. After many years of
working in this way, we are now able to deliver these
solutions at scale from multiple locations and time zones.
unpredictable data, non-textual data like images and
adaptive processes, automating systems that were never
intended to be automatable. This has unlocked a number of
new opportunities to automate repetitive, tedious processes
that historically have needed human intervention, freeing up
people to use their cognitive abilities on more valuable and
rewarding tasks.
What are the current trends that are driving the
industry?
As you begin to break down industry trends, there are two
main needs that businesses are focusing on, namely
experience and efficiency.
Through the lens of experience-based trends, we are seeing
a need to create business platforms that deliver rich digital
experiences which increase both customer and business
user engagement while simultaneously automating portions
of traditionally complicated or difficult tasks. Businesses
realize that the best possible digital experiences are ones
where users expend less effort engaging with the products
and processes to achieve their objective. In support of this,
in the consumer space, we’ve conceived and built a
platform that uses dynamic image recognition, machine
learning, and natural language processing to automate the
often skipped and mundane process of warranty
registration. In the business user space, we’ve conceived

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Dr Danil Korchagin is an
innovator and senior expert in
ICT. He specialises in signal
processing, data analysis and
software engineering. Having
worked for industries,
organisations and academia,
Danil Korchagin has
comprehensive experience in
both the industrial and
academic worlds. He has
managed many ICT projects
with outstanding performance
outcomes. He is founder of
Aicue.
About the Author
Dr Danil Korchagin
Founder
Aicue
March 201916
Expert's Outlook

Danil Korchagin set up Aicue,
a technology company that
targets to change the way
audience videos are consumed on the
web, in 2011. In this article, he
shares his point of view on ongoing
fourth industrial revolution and its
impact on everyday life.
We live in amazing time of fourth
industrial revolution. The industrial
revolution surpasses the scope of
ICT, transforms the world and
businesses, jobs and life styles. The
concepts such as digital
transformation, artificial intelligence
and connected objects, incarnated
into smartphones, are already hiding
in our pockets. The self-driving cars
leave science fiction and arrive into
reality. The old professions go into
oblivion and get replaced by new
exciting jobs.
The artificial intelligence based
solutions are already present in many
cross-domains and quite often used
by professionals and businesses to
smarter use time and improve
productivity. These solutions can
manage financial portfolios and
decrypt genetic code, pilot robots and
drive cars, entertain people and even
be creative. As an example, the
cliperie.com platform creates new
compelling clips by automatically
linking audience videos all together
from big data cloud.
The big data becomes de facto fuel
of XXI century and industrial
revolution. The amount of
information, which is being gathered
and transmitted by digital gadgets,
sensors and internet of things,
surpasses any imagination.
Constantly increasing and improving
population of digital objects results
in constantly improving quantity and
quality of data, while the next 5G
mobile networks are going to take
care about increasing digital data
traffic. The big data surrounds us and
helps to come up with efficient
solutions.
There are already more than fifteen
billion connected objects worldwide.
The population of connected devices
will surpass fifty billions in less than
five years. The internet of things,
network of connected devices, is
already present in commercial and
LivingThrough
Industrial
Revolution
Fourth
March 2019 17

industrial, consumer and infrastructure areas: from
connected wearable heart monitor wristbands to
connected pullovers, from connected security cameras to
connected alarms, from connected parking lot sensors to
connected displays of available places.
The internet of things in turn enables smart tiers of
technologies as smart homes, smart parking, smart traffic
control and smart cities. The smart home hubs control
communication among connected thermostats and stores,
heating systems and other connected objects to enable
home automation, energy savings and higher quality of
life. The smart cities enable to reduce traffic jams and
adjust public transportation in real-time, tighten security
control and predict unforeseen events, reduce noise
pollution and improve air quality.
Constantly connected digital gadgets continue to pull
further more people from reality to social networks and
virtual worlds. The choice of remote communication
still outfights real life communication. The picture of the
family together with each member navigating within its
own virtual world on smartphone starts to be everyday
occurrence. The same picture can be observed in the
trains, airports and other places. However, some people
started to apply reasonable moderation.
Even when people put away connected gadgets and back
to physical world, the following interaction might be
with nearby humanoid robot. Powered with same
artificial intelligence as their virtual compatriots, they
can follow conversations, understand individual social
signals and respond appropriately. Their social
interaction ability keeps improving, making future
humanoid robots irreplaceable companions and assistants
in nursing homes and hospitals, hotels and
commercial stores.
The industrial robots are separate topic. The global
robot density in the manufacturing industries is
accelerating around the world and there is already at
least one industrial robot per 100 working people in
more than 20 countries worldwide. The ongoing trend to
automate production helps industries to be more
competitive on the global market and has positive impact
on job market in many countries due to manufacturing
stays at home instead of being moved overseas.
The tangible shift in professions happens with all
industrial revolutions. The current one is not an
exception. Some professions get automated, freeing up
people to do new tasks: data management, data
interpretation, digital marketing management, robot
supervision, process control, process moderation,
intervention in unforeseen situations, quality control and
so on. The automated places can enable work week
reduction and equilibrate shift in social insurances
caused by increasing life expectancy.
The advances in technologies enable to process more
data with less energy and smarter use available
resources. The paradox in our society is that the focus
still stays on profitability and growth over durability and
climate sustainability. As consequence, the digital
footprint on global energy consumption keeps
increasing from year to year and can reach one fifth by
2030, regardless it is feasible to pursue industrial
revolution at moderate pace within fixed energetic
envelope until there is an excess of renewable energy.
The years will pass. The artificial intelligence, big data
and internet of things will become ordinary tools in
many areas of our life just like electricity and telephones,
internet and personal computers did during previous
industrial revolutions. No one will be questioning them
anymore. They stay under human control. The human
society is free to decide up to which extent new
technologies and innovations have to be validated,
regulated and certified for future everyday use.
18 March 2019

Rendering Hybrid Intelligence
for Effective Decision-making
Founded in 2015, the whole idea
behind Cindicator started with
the “Wisdom of the Crowd”
hypothesis. It’s based on the
observation that forecasts from a
decentralized group are more accurate
than any individual forecasts made by
experts. Cindicator offers Hybrid
Intelligence, which is a combination of
machine learning and human
intelligence. Right now it is focused on
asset management which means traders
use the company’s Hybrid Intelligence-
based predictive analytics in their
investment decisions.
Rewarding Questions
Cindicator asserts that its solution is
simple and unique. It asks questions
about different market events through
its app for iOS, Android, and the web.
The company has over 120,000
analysts registered on its platform and
they answer these questions. They get
points for accurate forecasts and then
get a reward in crypto at the end of the
month.
After their answers are collected,
Cindicator applies over 30 machine
learning models to create a predictive
indicator for the event in question.
These indicators are distributed to
traders who hold its tokens. In
September 2017, the company raised
$15 million through a token sale. These
tokens are the only way to access its
indicators and other analytical
products.
Co-founding Ideas
Mike Brusov is the Co-founder and
CEO of Cindicator. His role is to offer
strategic guidance and to align various
teams working to create Hybrid
Intelligence. He launched Cindicator in
2015. Initially, he thought that
collective forecasts could be monetized
by partnerships with analytical
agencies, brands or corporations. Soon,
a small team began to assemble and he
was joined by two Co-founders, Yuri
Lobyntsev and Artem Baranov.
Quite a Journey
Mike, Yuri and Artem along with the
team, realized it at an early stage that
predictive analytics is most valuable in
ﬁnance and asset management. They
made a pivot, rebranded as Cindicator,
and Mike moved to New York City to
pitch the company’s services to hedge
funds. Their idea was to sell indicators
via APIs to institutional investors.
Some hedge funds liked their product.
Yet they wanted to monopolize access
to these signals. They even got an offer
to acquire the technology and team. It
was tempting, but they had larger goals
for Cindicator.
In parallel, the company was watching
the cryptocurrency phenomenon with
great interest. Co-founder and CTO,
Yuri Lobyntsev suggested that they
should create an internal token
economy to decentralize their
distribution model and create feedback
loops between analysts who contribute
their intelligence and traders who take
risks based on indicators. The idea
resonated strongly with the crypto
community. In September 2017
Cindicator raised $15 million through a
token sale after receiving over $500
million worth of applications to
contribute funds.
Trends to Look for
According to Cindicator, several trends
are worth mentioning. First, blockchain
and crypto are turning the world more
global, enabling decentralized business
models. Cindicator has analysts from
practically every country in the world.
Paying them in US dollars or other
20 March 2019

Cindicator builds Hybrid
Intelligence for effective
asset management.
““
currencies would be a nightmare for the company. With
crypto, it instantly sends thousands of transactions in
minutes. Second, FinTech is chipping away at the most
lucrative niches in ﬁnance. Previously, huge banks were
dominating in every way.
Now FinTech startups are focusing on just one or two areas
and start from scratch without any cumbersome legacy
technology that plagues the big guys. Third, machine
learning is becoming more powerful and easier to use.
There are plenty of ready packages, libraries, and models
that one can quickly deploy if one has the date.
Privacy is Priority
Cindicator believes that the common challenge for many
tech companies is in handling data and dealing with
privacy. Hence it is quite explicit with how it uses data.
Analysts registered in the company’s app understand that it
uses it to create predictive indicators. The company asserts
that it’s the only way to address this which is to be
transparent and very clear with how it uses data.
The result is the crowdsourcing of intelligence, the
Cindicator team explains. Social media giants have larger
data sets of collective views and insights, but they don’t
have the users’ permissions to use this data. With
Cindicator, on the other hands, people eagerly share their
views, creating a full record of their forecasts. All their
statistics are available on a single screen and at any time
they can download all their data. According to Cindicator,
it’s a win-win: analysts can learn from their past mistakes,
and the company can train its machine learning models on
an ever-growing data set.
Competition is Irrelevant
According to the enterprise, at this stage, competition is
largely irrelevant. There are companies approaching similar
problems of making decisions amid high uncertainty, but
everybody is tackling this from a different angle. It’s up to
the market to decide what works best. At the same time, it
believes in symbiotic partnerships. When companies with
similar views on the world unite resources and help each
other, they can develop faster than if everyone exists in a
silo.
A Greater Vision
According to Cindicator, it’s just the beginning. Its vision is
on a larger scale. The company believes that through the
symbiosis of humans and machines Cindicator will become
an important decision-making tool in any ﬁeld with a high
degree of uncertainty: politics, science, technology,
business ventures, even sports and arts. Uncertainty is only
going increase as the world becomes even more complex.
Mike Brusov
CEO, Co-founder
MOST INNOVATIVE
DISRUPTORS
T O W A T C H I N 2 0 1 9
10THE
21March 2019

The
Universality
of IoT
Technology
The
Universality
of IoT
Technology
“
The gratifying tool for companies to lead ahead -
IoT Technology” The Internet of things (IoT) is a
revolutionary change for many sectors like
manufacturing, agriculture, retail, electronic, energy and
healthcare which are progressing towards the IoT
phenomenon to connect digitally. It has placed an
opportunity to build unusual results which increases a
company’s compatibility. Enterprises seeking
development are focusing on the use of real-time data
management and IoT analysis. Many of the
companies are adopting this technology to heighten
their power of consumption. Companies are
mainly concentrating on IoT application from
“sensing” instead of “doing” to grow its
competitive advantages. This element empowers
organizations by allowing them to take the IoT
advantage and adopt a more ‘innovative
connected approach’.
Infrastructure Management – Optimization of
Technology
New applications are now enhancing their level of
consumption. Likewise, manufacturing sector is also
24 March 2019
Go Green

which land is fertile or which one is dry and predict
future fields.
IoT Technology Helps to Optimize Energy
Consumption
Integrated Sensing and Control system helps to optimize
energy consumption. IoT devices are integrated with
energy consumption systems in order to maintain
balance between power generation and energy usage. IoT
devices offer the opportunity to remotely gather
information. It enables advance functions like remote
controlling and changing light conditions. IoT
Technology work for home-based energy system which
provide power related information, energy consumption
and energy usage at homes. IoT devices set goals to
improve efficiency, reliability and sustainability of the
energy system.
Monitoring Environment through IoT Technology
Environment monitoring application has been involved
with sensors to assist information about environment
changes by identifying water quantity, atmosphere, air
pressure etc. It also has focus on monitoring movements
of wildlife and their habitats. Devices connected to the
internet also provide statistics about earthquake or
tsunami - early warning systems, and also used as an
emergency system. IoT device application is used to
collect geographic information and majorly instructive
information. This device also uses standardized approach
to bring wireless sensing technique and gather finest
information.
IoT Technology Helps to Sustain Building and Home
Automation
With certainty, IoT devices are used to monitor and
control the mechanical, electrical and electronic systems.
IoT devices are used in various types of home
automation and building automation systems. Control
and sensory applications offer unified information. The
integration of the internet with building creates an
energy management system which will allow prominent
energy efficiency.
There have been many ways for IoT technology to
expand compatibility in the digital world, and it will be
implemented in each sector to work as an important tool,
to enhance its affinity. After all, the IoT network makes
technology more unified and satisfying, with its tools and
applications and IoT will be a step ahead towards
numerous opportunities.
getting engrossed and achieving excellence through IoT
Techniques. Applications are liable for monitoring and
controlling operations for urban and rural manufactures
like bridges, farms, and railway tracks. It is the key
features of the applications were IoT infrastructure is
also used for monitoring the construction safety and risk
management system and operations. This major feature
represents the mechanism of IoT application which
works under infrastructure management. Benefits of IoT
Technology are cost reducing, time reducing, better in
quality, and increase productivity. It helps to make fast
decisions and save money with real-time analysis. IoT
devices help to give prominent results by monitoring and
controlling operations used in all infrastructure related
area.
Manufacturing Techniques are Growing with IoT
Technology
In the manufacturing sector, networking and controlling
have been used with IoT devices. It provides information
about data and operation stability. Network status and the
information is collected in the system by tracking IoT
device. Manufacturing control process deliver
information about industry application and smart
manufacturing details receiving form IoT device. IoT
intelligent system enables sharing information about
product demands, service management, supply chain
networks, sensors and control systems together. Small
industries can also be integrated with IoT technology
that enables real-time optimization, measurements,
production compatibility and safety management.
However, intelligent systems are determined as the
significant technique that implies user experience and
system security which ultimately saves costs.
IoT Technology brings Innovative Farming Methods
The Agriculture sector is one of the industry to
implement IoT technology for stability and better
performance. IoT technology has become a significant
method of farming. It also offers durability and
functionality to the whole process. The combination of
wireless sensors with agricultural apps and cloud
platforms benefits in gathering definite information
relating to environmental conditions like, rainfall,
temperature, humidity, wind speed etc. Farmers are
getting competent results out of it, and are able to find
real-time information easily. Linked with farmland, it
improves and automates farming techniques like weather
information, taking decision on quality and quantity, and
minimizes risk and waste. With IoT Tech farmers can
find out detailed information of farm and similarly know
25March 2019

Offering Comprehensive IT Solutions
In an interview with Insights
Success, Jesús Gironda, CTO of
Enimbos, shares insights on how
the company has become a leader in
cloud migration and operations and
what are the lessons that it learned
along the way. Also, he broadly
discusses the company’s core
competencies and the services it offers.
Below are the highlights of the
interview conducted between Jesús and
Insights Success.
Give a brief overview of the Enimbos
and its vision.
Created in 2016, Enimbos is a leading
expert in cloud migration and
operation. With more than 60 high
skilled cloud professionals, the
company has more than 140 customers
and top certifications with Amazon
Web Services, Microsoft Azure and
Google Cloud Platform. We use the
most innovative technologies and
develop our own Software as a Service
platform to increase control, automate
and secure the hybrid and multi-cloud
environment for large Corporations,
reducing their costs over a 40%.
How do you diversify your products
and solutions in order to benefit your
customers?
Enimbos’s success is based on
providing the agility that larger
companies do not have, offering
benefits to our clients in terms of
delivery time, automation and costs
saving. Our value proposition is
focused on providing advanced cloud
managed services.
On one hand, we offer our clients
advisory service for defining efficient
hybrid architectures which integrates
tools for monitoring the multi-cloud
environment, and its objective is the
optimization and costs saving. This is
our Compass® service. Enimbos also
offers administration and 24/7
motorization services, using
automation tools, control solutions and
integrating DevOps procedures. This
ensures the highest safety standards.
This is the Sailor® service.
Describe the experiences,
achievements or lessons learnt that
have shaped the journey of Enimbos.
We have learnt several lessons during
this two-year journey. The most
relevant for us is being flexible, as
suppliers who adapt themselves to our
customers’ needs and, at the same time,
run away from the traditional
outsourcing model in order to avoid
technological dependency. Our
customers demand us complete “tailor-
made” solutions.
Our model is infinitely more evolved,
close and agile than the one used by
the “traditional players”. Our proposal
is based on an industrialized model in a
“pret-a-porter” mode but tailored for
covering our customer’s needs. We
base our strategy on the disruptive
innovation, running away from
conformism and seeking excellence is
our strength. Our long-term goal is to
become a global reference in the
“Cloud Enabling” thanks to our
Software as a Service tool. And I am
convinced we are on our way.
Give a detailed description of the
featured person’s roles in the
company.
I am a Computer Engineer and have
graduated as Executive MBA from IE
Business School. I started my
professional career in 2004 as a System
Engineer at Indra ATM. In 2006 I
joined Telvent, where I held the
positions of Director of Center of
Excellence, managing a team of 50
engineers and Director of Innovation,
leading the company’s R&D plan.
Since October 2016, I have held the
position of Chief Technology Officer at
Enimbos.
My role at Enimbos is focused on two
different areas. On one hand, leading
the technical area and innovating every
26 March 2019

In Enimbos, the cloud enabler
company, we help organizations
manage their environments in a
cheaper, more exible and scalable
way with our high level of expertise.
“
“
day, deciding which technologies we use, when and why we
implement them, which alliances we make and when we
carry them out. I am also responsible of defining the
architecture for our clients, its execution and
implementation.
What are the evident challenges in the ICT services
industry?
The evolution of SaaS and multi-cloud solutions generates a
very complex and highly entropy environment. This
situation additionally assumes new windows for cyber-
attacks. Besides, organizations have decentralized their
decision-making process from IT as the CIO is not the
technology owner anymore; he is now just managing them.
For companies, the challenge in the ITC environment is
certainly simplifying and securing the new paradigm.
What are the current trends that are driving the
industry?
The industry key trends are maximizing the knowledge
based on using IoT and Big Data solutions, making the
decision making process easier with Artificial Intelligence
tools, reducing cyber-attacks risks and aligning IT costs
with business needs, always looking for maximum
efficiency.
Considering the rising number of ICT solution
providers, how does Enimbos stand out from its
competitors?
We are focusing our differentiation in four pillars: expertise
in operating critical systems, defining efficient architectures
agnostically to our cloud providers, focusing on FinOps
while guarantying the maximum technology alignment with
business needs and using the most innovative technologies.
Client Testimonials
“Enimbos, as a technological expert of on-site and cloud
systems management, allowed us through its experience
and good professional practices, to carry out the migration
of the hosting of our high availability platform. In the same
way, the good daily doing of its professionals, makes the
platform work correctly in an uninterrupted way providing
the 24/7 service required in the hospital systems.” – Luis
Peñas, CIO at Orden Hospitalaria San Juan de Dios
“Enimbos has shown itself as a company with great
professionals who have a high level of expertise and with
whom coordination is not a problem but a virtue. Their
closeness becomes palpable in the day to day where they
have no problems in applying effective solutions to the daily
problems. They have helped us to take a technologically key
step: migrating to AWS our self-designed platform, making
us feel confident in a field in which we are not experts. " –
Roberto Adarve, CTO at Zankyou
Jesús Gironda
CTO
MOST INNOVATIVE
DISRUPTORS
T O W A T C H I N 2 0 1 9
10THE
27March 2019

Top
5EmailSecurity Threats
Nearly 95 percent of all successful attacks on
enterprise networks targeted organization’s users
through email. With the industry of cybersecurity
evolving so rapidly, hackers are consistently changing their
tactics, keeping it almost impossible to keep up with.
With today’s growing security landscape, email threats are
one of the most common strategies utilized by cyber
criminals. What started off with spam emails sent to your
junk folder, has evolved to a more robust tactic to deliver
destructive content straight to your inbox. Here are the top
five email security threats that we’ve seen so far this year:
Emotet Banking Trojan
Emotet is an advanced, modular banking Trojan that
primarily focuses as a downloader or dropper of other
banking Trojans and continues to be among the most costly
and destructive malware affecting governments, private and
public sectors. Emotet can evade most signature-based
detections, and because it is Virtual Machine aware, it
generates false indicators when ran in a sandbox.
Additionally, Emotet has several methods for maintaining
persistence, including auto-start registry keys and services
as well as Dynamic Link Libraries to continuously update
and evolve its capabilities.
Initial infection of this malware occurs when a user opens
or clicks a malicious download link, PDF, or macro-enabled
Microsoft Word document included in the malspam. Once
downloaded, Emotet establishes persistence and attempts to
propagate local networks through one of its incorporated
spreader modules. The negative consequences from an
Emotet infection can be temporary or permanent loss of
sensitive proprietary information, disruption of regular
operations, financial losses incurred to restore systems and
files, and potential harm to an organizations reputation.
Ursnif Banking Malware
A new version of the infamous banking Trojan Ursnif made
its appearance again earlier this year in June. This malware
is well known in the cyber security community and was the
most active malware code in the financial sector from the
end of 2016 into early 2017. This malware is capable of
stealing users' credentials, credentials for local webmail,
cloud storage, cryptocurrency exchange platforms and e-
commerce sites.
Once Ursnif infects a new machine it will attempt to spread
to other users in the address book of the compromised email
accounts. It tricks the victim into opening the malicious
email because the message is presented as the reply to an
existing conversation conducted by the victim in the past.
For example, if you receive an email that was a replay to a
previous conversation from a while back, you can look at
the “To:” field in the email and see if it's replied to a large
number of unsuspecting users.
Another feature about this malware is its ability to keep
track of company names and title the malicious document
“VICTIM_COMPANY_.doc” in order to look legitimate.
Once the victim clicks enable macros, the second step of
the infection process begins, which launches a malicious
28 March 2019
Tech- Talk

ABOUT THE AUTHOR
Shawn Pope is the Cyber
Security Engineer of
Nuspire Networks, a
state-of-the-science
managed network
security provider for some
of the largest and most
distinctive companies
around the world.
script that downloads and executes a payload from a server
controlled by the attackers. Once installed, Ursnif can
operate without being noticed by both the user and the
operating system.
Extortion Campaign
Extortion campaigns have been around for quite some time
but there was one that was in full swing across the globe
that used a clever twist to trick unsuspecting users into
paying a ransom. The attacker for this extortion campaign
claims to have installed malware on your system and has
also used your webcam to record you watching porn. The
attacker then goes on to threaten the release of this video to
everyone in your contacts unless you pay the Bitcoin
ransom.
The basic premise of this type of extortion attempt has been
around for quite some time, but the addition of the
Username/Password combination in the subject line has
unsuspecting users worried. While researching this
campaign, Nuspire’s Security Analytics Team (SAT) came
across multiple different counts of affected users claiming
the Username/Password combination was something they
had used eight years ago. In this case, the attacker has
somewhat automated the attack to create a script that pulls
directly from usernames and passwords of a given data
breach that happened eight years ago. Therefore, every
victim who had their password compromised as part of that
breach, is now getting this same email at the address they
used to sign up for the hacked website.
Hopefully, if you were affected by that data breach you
updated your username/password combination. Granted, the
people who didn't bother changing this information, this
attack directly affects them, but rest assured this attacker
doesn’t have a recording of you that they plan to send out to
your contacts. It is merely scare tactics to make some easy
money, and upon investigation of multiple Bitcoin
addresses associated with this campaign, the attacker was
indeed making easy money.
This attack could evolve in the future and use more up to
date data breaches which in turn could scare more users into
paying the ransom, so be on the lookout.
GandCrab Ransomware
GandCrab holds the top spot in ransomware, partly because
it’s used by the Magnitude botnet. Although GandCrab is
usually spread via spam email, it has recently been
distributed via compromised websites and is now
Shawn Pope
Cyber Security Engineer
29March 2019

appending the .KRAB extension to the encrypted files.
Towards the end of April 2018 a campaign with the subject
line “Your Order #{Random Digits}” was circulating. There
is limited content in the body of the email and has an
attached ZIP file which includes a Word document that
contains malicious macros that download and execute
GandCrab ransomware.
GandCrab is under constant development where new
versions are consistently being released at an aggressive
pace. Its basic functionality is well document and does the
same typical things ransomware does, including encrypting
files with the. KRAB extension, changing the user’s
background, and leveraging Tor for communications. One
of the interesting elements of Gandcrab is its use of
namecoin domains for Command and Control (C2)
communication. These are easily identified by the .bit top
level domain (TLD). Since attackers rely heavily on Tor
and namecoin domains to help evade identification, it is a
no brainer for them to use a decentralized DNS service that
does not rely on central authority. This also increases the
difficulty of having domains shut down and identifying
those that are potentially behind them.
Phishing
By the end of Q2 2018 Microsoft had taken over the top
spot from Facebook for the number one target of corporate
phishing attacks. Reason being, it’s highly profitable for
hackers to compromise an Office 365 account. Hackers see
email-based attacks as an easy entry point into data, files,
and contacts from other Office 365 apps, including
SharePoint, OneDrive, Skype, Excel, and CRM.
We see all different types of Phishing attempts from quite
possibly the worst attempts to exact replicas of a legitimate
Office 365 login page. Unfortunately, Phishing will always
exist and can slip through the gaps in email filtering due to
the fact that new domains/URLs are popping up every day
to host fake login pages. This is where user awareness
training is extremely important. Educate your users, roll out
training exercises where employees with fake Phishing
emails and see who clicks on them and who doesn’t.
Because Phishing has become so popular, education will
pay off in the long run.
Solutions
Aside from training and educating employees on malware,
and ransomware that might come in through a user’s email,
there are a few other solutions to take into consideration
that can prevent these attacks from entering your network.
1. Use antivirus programs with behavior and heuristic
detection capabilities, with automatic updates of
signatures and software on clients and servers.
2. Implement a spam filter to filter out known malspam
indicators such as malicious subject lines, and block
suspicious and blacklisted Ips.
3. Mark external emails with a banner denoting it is from
an external source, this will assist users in detecting
spoofed emails.
4. Implement a block policy for file attachments that are
commonly associated with malware such as .dll, and
.exe, and attachments that cannot be scanned by
antivirus such a .zip files.
5. Implement Domain-Based Message Authentication,
Reporting & Conformance (DMARC), a validation
system that minimizes spam email by detecting email
spoofing using Domain Name System (DNS) records
and digital signatures.
6. Implement a solution that can send the
unknown/suspicious files to the sandbox for further
investigation and analysis.
7. And most importantly employee training on social
engineering and phishing. Urge employees not to open
suspicious emails, click links contained in such emails,
or post sensitive information online.
30 March 2019

Leading Broadband Satellite
Technology Globally
Hughes Network Systems,
LLC is the global leader in
broadband satellite
technology and services for home and
office. Its vision is to be the global
connectivity provider for people,
enterprise and things. For enterprises
and governments, the company’s
HughesON™ managed network
services provide complete connectivity
solutions employing an optimized mix
of wide area technologies and
infrastructure solutions such as Wi-Fi,
VOIP, switches and digital media
products.
Hughes enterprise customers include
large distributed organizations and
franchises in industries such as retail,
restaurant, retail petroleum and
convenience, banking & finance,
hospitality, healthcare, government, oil
& gas and more. The company is the
leader in secure managed SD-WAN for
enterprise, with 30,000 deployed SD-
WAN sites and individual customers
with up to 3,500 managed SD-WAN
locations. Globally, it manages
approximately 450,000 business sites
within its HughesON Managed
Network Services.
Customized Solutions
Hughes offers a fully customizable
suite of managed services that have
been adapted for different enterprise
applications from retail and restaurant
to retail petroleum and government
networks. Every solution is customized
to meet individual enterprise needs and
site requirements including installation,
project management, security,
configuration management, field
repairs and help desk support.
Hughes can integrate and manage SD-
WAN solutions with broadband access
anywhere via best-available wireline,
cable, wireless and satellite transport,
and utilizes a range of partners to tailor
security, Wi-Fi, VOIP, and LAN
infrastructure to each site. Hughes
additionally offers digital media and
training solutions for employee and
customer engagement.
The Journey of Invention
Building on its legacy of more than
forty years of networking innovation,
Hughes continues to advance
enterprise networking. From an initial
foundation in X.25 equipment to the
invention of the VSAT (very small
aperture terminal), Hughes has pushed
the boundaries of integrating
technology and service. Today, the
company delivers an award-winning
Managed SD-WAN solution with
industry-leading next generation
firewall and unified threat management
(UTM) software, utilizing an edge-
based approach that improves cloud
and direct Internet access and reduces
network traffic.
Designed for the challenges of a
broadband based network, a
HughesON Managed SD-WAN is the
only SD-WAN solution featuring zero-
touch configuration which means the
system continuously senses network
behavior and automatically configures
itself. As both a hardware and software
engineering company as well as a
leading service provider, Hughes
leverages real-world expertise to drive
the next cycle of
engineering development.
An All Encompassing Leader
Dan Rasmussen is the Senior Vice
President of the Enterprise Business
and is responsible for leading the
organization that supports large
enterprise, small business, and
government customers. This involves
oversight of sales and marketing teams
and development of enterprise
solutions. Mr. Rasmussen holds a
Master of Business Administration,
Master of Science in Electrical
Engineering and a Bachelor’s Degree
in Electrical Engineering from Georgia
Institute of Technology.
32 March 2019

Hughes is a global connectivity
provider for people, enterprises
and things – powering a
connected experience
“
“
Network Demand
The digital revolution creates unprecedented network
demand as enterprises increasingly rely on cloud-based
applications. Hughes recently commissioned a Forrester
Consulting study to explore the challenges of distributed
networks for enterprises with 200+ locations. The study
revealed the industry is at a tipping point, with increased
network complexity and demand driving migration to new
solutions. Over 40 percent of those surveyed are not
satisfied with overall network performance. More than a
quarter are less than satisfied with network security. Two-
thirds report outages at least twice a year; one in five
experience outages monthly.
The biggest challenge lies in getting the correct
infrastructure and equipment to the distributed enterprise to
meet increasing needs for reliability and bandwidth.
Additionally, the new set of applications combined with
growing data volume means that every network experiences
congestion that can impact mission critical applications
unless the right configuration is implemented.
A One Stop Provider
Hughes is the leading one-stop provider of secure SD-WAN
managed services for multi-branch organizations globally,
serving nearly half a million sites worldwide. It is a true
business partner, understanding and addressing client
challenges as its own and going the extra mile to craft the
right solutions, without limit to provider or transport. The
company also helps clients “future proof” and scale their
networks, preparing for the demands of tomorrow. Hughes
has a cadre of customers that have utilized its services for
10+ years -- the trust built over years of partnerships is one
of Hughes greatest strengths.
Uniform Experience
Hughes unifies its solutions around the world so that
customers have a uniform experience globally. The
company continues to incorporate advanced data science –
such as machine learning and artificial intelligence – across
a wide range of use cases, from improving network
performance to improved security. In 2018, Hughes
established an in-house data-science incubator, with the
goal to significantly improve network performance to
customers while reducing operational costs.
Cliental Assessment
“Earlier we had to install a dedicated circuit at each store
just for our increasing store applications, with no backup
protection. Now we can do everything with one Hughes
solution and gain backup for our back-office operations.
That’s huge for us because we rely on Market Basket and
other applications every day to maximize profitability and
efficiency at our stores. Hughes ActiveTechnologies with 4G
backup was the key to getting all those things working.”
Dan Rasmussen
Senior Vice President
MOST INNOVATIVE
DISRUPTORS
T O W A T C H I N 2 0 1 9
10THE
33March 2019

Green
Cloud Computing
Saving Energy through Technology
The rapid expansion in data centers, due to the exponential growth of the cloud computing has
caused the dramatic increase in energy consumption and its effect on the environment in terms of
the carbon footprints. To reduce the power consumption, it is required to develop some energy
efficient solutions. The Green Computing is the practice of executing policies and the procedures to
improve efficiency of the computing resources in such a way as to reduce the energy consumption and
environmental impact of their utilization. Green Cloud Architecture is rising from these trends leading, not
only to energy efficiency, but also a carbon emission aware concept. In order to reduce energy
consumption, a greener environment needs to be built.
Among all industries, the information communication technology (ICT) industry is arguably responsible
for a larger portion of the worldwide growth in energy consumption. The goal of green cloud
computing is to promote the recyclability or biodegradability of defunct products and factory
waste by reducing the use of hazardous materials and maximizing the energy efficiency
during the product's lifetime.
Energy to be saved
The objective is to reduce power consumption of the data center. It offers the features
like online monitoring, live virtual machine migration, and optimization of Virtual
Machine Placement. Through this proposed Green Cloud Architecture, energy up to
27% can be saved. The need to manage multiple applications in a data center
creates the challenge of on-demand resource provisioning and allocation in
response to time-varying workloads. Data center resources are statically
possessed to applications, based on the peak load characteristics, in order to
provide performance guarantees and to maintain the isolation.
Energy-efficient resource management has been first introduced in the context
of battery fed mobile devices, where energy consumption has to be reduced
in order to improve the battery lifetime. Techniques which are developed for
mobile devices also can be applied or adapted for servers and data centers; this
kind of systems requires specific methods.
34 March 2019

35
Energy Efcient Technology
March 2019

The primary method is to consolidate the Dynamic Voltage
Frequency Scaling technique in an efficient way to
maximize the resource utilization and to minimize
energy consumption of the datacenters which will
result in the reduced carbon footprints and thus will
help more in achieving the Green Computing.
The Green Benefits
Cloud computing is the way to save money and
energy for the business. Users emphasize
Infrastructure as a Service (IaaS) and can
improve their manageability and facilitate the
maintenance of the resources. It means that
benefit of business enterprises implicates to
avoid spending on software and infrastructure
resources, and allow business clients to focus on
earning money rather than being weighted down
with infrastructure concerns. Therefore, operating
this model allows reducing the consummation of the
power energy without spending money on running the
servers. Moreover, with no servers to repair, the
absence of hardware to upgrade and no software to
install, labor costs are also reduced.
With SaaS software accesses usually through a browser-based
client, i.e., it can run on virtually any authorized computer, making
desktop and laptop resources easily replaceable. Thus, when the user also
saves on the support, it doubles the impact and in fact increases green role in business. The employees can work remotely,
traveling and moving from one place to another because they have fast access to the internet and the ability to use all the
services at hand, on the other hand, it reduces the consumption of fossil fuels and the harmful pollution that results from
vehicle emissions as well.
The reduction of energy and power consumption has become a first-order objective in the design of modern computing
systems. The roots of energy-efficient computing, practices can be traced back to 1992, when the U.S. environmental
protection agency had launched Energy Star, a voluntary labeling program which was designed to identify and promote the
energy-efficient products in order to reduce the greenhouse gas emissions. Computers and monitors were the first labeled
products. This has led to the widespread adoption of the sleep mode in electronic devices. The term “green computing” was
introduced to refer to the energy-efficient personal computers.
Interesting Research Findings
While deploying data center, the sole concern is high-performance, and this demand has been fulfilled without paying much
attention to the energy consumption. An average data center guzzles energy as much as 25,000 households. There is a
necessity to move the focus to optimizing for energy efficiency while maintaining high service level performance than
optimizing data center resource management for pure performance, as the energy cost is increasing while the availability
dwindles. According to certain reports, the total estimated energy bill for data centers in the year 2010 was $11.5 billion and
energy costs in a typical data center doubles every five years.
For the development of cloud computing and it to sustain green technologies is exceedingly essential. Of the numerous green
methodologies enquired, the DVFS technology is a highly hardware oriented approach and hence it is less flexible.
Cloud computing is a highly scalable and cost-effective infrastructure for running an enterprise and the web applications. But
the critical issue is the drastic surge in the energy consumption of data centers which is triggering by the growing demand for
cloud infrastructure. Hence, the energy-efficient solutions are required which results in less number of carbon footprints and
thus help in achieving greener computing.
36 March 2019

S
ince the invention of Internet
human lives have changed
across the globe. Nowadays we
humans use Internet for everything.
Internet is also being used to connect
billions of devices, which are
commonly called IoT devices.
Their data is being stored in the cloud
and will participate in the digitalization
of the environment.
Having a global, simple, low-cost and
low-power connectivity solution is
fundamental. This is the challenge that
Sigfox addresses by deploying a low-
bandwidth dedicated network, already
present in 60 countries.
Created in 2010, the organization is a
recognized global pioneer in a sector
that is already revolutionizing the
society. The ambition of Sigfox,
embodied in the slogan “Make Things
Come Alive”, is to give a voice to the
physical world around us and to allow
these billions of objects to play a role
in economic and social development.
Delivering Sustainable End-to-End
Solutions
Sigfox has rolled out a single global
public network across 60 countries.
This enables devices to connect
without pairing, at very low
connectivity cost, with battery life
lasting years and without roaming
complexity or cost. The organization’s
network allows the customers (or users
or end users) to connect devices
without having to own or operate a
private network or datacenter
infrastructure – its solution delivers
device to data via APIs from Sigfox’s
cloud platform.
The company also has a strong
ecosystem of partners delivering
sustainable end-to-end solutions, at
affordable prices, via its Sigfox
operators in 60 countries.
Through indirect channels such as
these Sigfox Operators or strategic
partners such as device manufacturers,
and through direct approaches via
Sigfox’s IOT Agency and its Global
Business Development team, the
organization sees itself as IOT enablers
that help identify and tackle final
customers’ pain points to improve cost
and efficiency in multiple domains.
The Key Strategist
th
Recently, in 28 of November 2018,
Jeremy Prince has been appointed as
the CSO of Sigfox. As the Chief
Strategy Officer, he works closely with
Ludovic Le Moan, CEO and Co-
founder of the organization.
With degrees in Political Sciences &
Economics and in International Law,
he started his career working for a
press group before moving to the
Digital world, first Internet, then
Mobile. He worked on two major
successful IPOs (Index Multimedia &
Seloger.com), before joining M6 (one
of the main European media groups).
He spent 10 years working there, first
as CEO of a joint venture in the Digital
field, then as Director of all Gaming
activities, to finally hold the position of
“Secrétaire Général” of an in-house TV
production company. After that, he was
recruited by Technicolor as the COO of
Mikros, before finally joining Sigfox.
38 March 2019

Sigfox makes
things come alive
““
Addressing Pain Points
Sigfox believes that there are three key challenges to
address in the IoT market; Energy consumption, Cost, and
Compatibility;
Ÿ Lowest-energy consumption – Sigfox enables sensors to
function without the need for batteries, which will
remove the need for battery recharging and replacement.
Today, multiple sources of energy in the physical world
can enable energy-harvesting, including solar, wind, and
electromagnetic waves. The simplicity of the technology
means that Sigfox can provide the best possible user
experience and lowest maintenance costs. One day, it
should even allow us to remove the need for replacing
or re-charging batteries since the devices will generate
energy themselves.
Ÿ Lowest-cost: Sigfox has dramatically reduced the cost
and complexity of device silicon to accelerate time to
market and IoT adoption. Cellular SIM card module can
cost up to $40, a Sigfox module is as little as a few
dollars. At this cost one can economically connect
virtually anything. Sigfox’s ecosystem recently
announced the world’s lowest cost modules starting at
just $2. Sigfox will also launch in the coming years a
simplified connectivity service that transforms any short
range wireless device into a long range IoT device
running on a module that should just cost $0.20!
Ÿ Complementary technology: Sigfox is compatible with
Bluetooth, GPS 2G/3G/4G and WiFi. By combining
other connectivity solutions with Sigfox, business cases
and user experience are drastically improved. The
benefits of having dual connectivity technologies in the
same IoT devices offer huge benefits such as additional
security, reliability (backup and troubleshooting) and
anti-jamming.
When the Plan is to bring the Most Effective Solutions
Recently, Sigfox launched a micro base station which
allows indoor and outdoor Sigfox network coverage of up
to two kilometers.
The organization is also planning to bring Sigfox Bubbles
to market, that can be compared to beacons, enabling asset
location device that provide accuracy within less than a
meter – once the domain of RFID, now in the sights as
SFID (Sigfox Frequency Identification). The Sigfox Bubble
architecture enables technology where the company
believes it can achieve 2 cents sensors in the future.
Additionally, the organization is also working on its satellite
aspirations at an accelerated pace while ambitiously
expanding its global terrestrial coverage. Finally, Sigfox has
the ambition to make its 0G network a standard for the
Telecom industry.
Jeremy Prince
CSO
MOST INNOVATIVE
DISRUPTORS
T O W A T C H I N 2 0 1 9
10THE
39March 2019

C
ompanies that have already invested in SAP find
that they can achieve even better results from their
existing investment with cloud technology and
eProcurement. After the initial investment, companies find
certain roadblocks preventing mass user adoption and
diminishing cost savings. Issues such as inability to stay
connected, lack of insight into data, and complex and
fragmented business rules stop businesses from using the
full power of SAP. As cloud application technologies
advance, companies gain the benefits of rapid deployment
cycles, increased self-service tools, and faster performance.
Vroozi delivers on the promise and power of eProcurement
in the Cloud with seamless integration into SAP.
SAP users looking to the cloud generally face a few
questions, including:
· How can I benefit from using cloud procurement?
· Will my transition to the cloud be cost-effective?
· How will my business processes be affected by cloud
technology?
To understand the benefits of cloud technology to existing
SAP users, let’s evaluate three procurement strategies that
highlight the power of cloud procurement.
Value Realization
Return on Investment (ROI) is a central factor in any
procurement strategy. Buyers and trading partners of cloud
procurement solutions need to feel confident that solutions
will lead to cost savings and higher productivity and
efficiency. Users quickly see returns by focusing on user
adoption, compliance, and spend management. Spend
Management allows companies to visualize purchasing
spending patterns and usage and drives employees to
leverage preferred pricing with contract suppliers. To
increase user adoption and compliance, the cloud empowers
a mobile workforce with the right resources and experience
so everyone stays connected and available so that business
is not disrupted. As user adoption and compliance
frameworks increase with cloud-based systems,
organizations gain immediate cost savings in procurement
by decreasing transaction costs and preventing spend
leakage with your supply chain.
Efficiencies
Process efficiency is key for a successful, healthy business.
Cloud technology enables better processes by keeping
everyone connected through a mobile experience and
automating transaction tasks through the use of machine
learning and pattern matching. With a centralized, unified
system, cloud automation can yield immediate benefits in
requisition to invoice and payment business processes and
reduced errors and issues leading to higher productivity and
decreased processing costs. Further, by allowing employees
Leverage Existing
SAP Solutions
with Cloud Procurement
40
Tech Advice
March 2019

Brad Hill, Director of Global Sales & Marketing
of Vroozi is a passionate leader and is
responsible for expanding the Vroozi Product
Suite, Brand Adoption, Partnership Network &
ensuring our customers receive an unparalleled
experience with Vroozi. Brad spent the last 20
years building Enterprise Sales and Product
strategies with leading IT Services
organizations. His entrepreneurial strategies
have served a vast number of Fortune 500
industries and verticals. He is also an aspiring
mechanic and frustrated golfer, two good
reminders to keep his day job.
to interact with cloud procurement via smart
Phones and tablets, business can continue to
move with efﬁciency and speed.
IT Cost Savings
Perhaps no determinant is more important in
realizing the beneﬁts of cloud technologies
versus traditional on premise software is in IT
Cost Savings. Systems and applications which
required large physical infrastructure and
monetary investments can now provide
inexpensive and scalable solutions through the
Cloud and cloud infrastructure providers. A
procurement solution that integrates with SAP is
easier to access, less expensive, and takes a
fraction of the implementation time companies
once faced with traditional software solutions.
Cloud technology relieves the user of hidden
costs such as hardware, consultants,
infrastructure, maintenance, and costly upgrade
cycles, providing lower risk and lower total cost
of ownership.
Conclusion
The cloud offers little upfront expense, automatic
upgrades, and pre-integrated best practices which
allow organizations to focus on business growth
and improved operating margins. Vroozi’s
eProcurement solution that takes SAP solutions
to the cloud empower users with better returns,
better processes and higher savings, so their
overall SAP investment’s ROI is accelerated.
According to IDC, spending on Cloud
computing is growing at 4.5 times the rate of IT
spending since 2009 and is expected to continue
growing at more than 6 times the rate of IT
spending from 2015 through 2020. (via Forbes)
This massive growth is easily understood when
businesses understand the power and value of
cloud solutions. With the Vroozi Platform,
companies can take advantage of robust
eProcurement technology delivered in the Cloud
and integrated seamlessly with SAP.
Brad Hill
Director of Global Sales & Marketing
Vroozi
41March 2019

over the Cloud
Games have been known to push consumer computing platforms to
their maximum capacity. In traditional systems such as desktop
computers, it is often expected and accepted that Gaming software
will push a system to its limits. However, mobile environments are in a
strikingly different scenario as they have limited power reserves. A fully
utilized mobile device may have a greatly reduced running time, thus it is
important to reduce the complexity of these gaming softwares for mobile devices. Luckily,
cloud gaming systems provide a potential way by offloading complicated processing tasks such as 3D rendering and physics
calculations to powerful cloud servers.
Cloud Gaming enables new business models for games as well as cloud service providers. Users no longer need to purchase
powerful hardware to run new games and can play virtually on any device, which is capable to displaying videos in HD
format. On the other hand developers no longer have to fear software piracy as the software never leaves the cloud and also
can reduce development costs by focusing on one specific platform. This allows developers to spend more time on improving
the quality of the product instead of worrying about compatibility. Even small non-HD devices can be supported, e.g. by
reducing the resolution. A smaller resolution requires lesser bandwidth and the video can be decoded at the end device with
less energy consumption enabling the use of hand-held mobile devices as clients.
After performing extensive cloud gaming experiments using both mobile and desktop clients several interesting insights have
been revealed. For example, gamers’ satisfaction on mobile clients is more related to graphics quality, while the case on
desktop clients is more correlated to control quality. Furthermore, graphics and smoothness quality are significantly affected
by the bitrate, frame rate, and network latency, while the control quality is determined only by the client types. The amount of
42
Cloud Computing
March 2019

resources allocated to high performance multimedia applications such
as cloud gaming continues to grow in both public and private data
centers. The high demand and utilization patterns of these platforms
make the smart allocation of these resources paramount to the
efficiency of both public and private clouds. The impact on multiplayer
games might be lessened as the synchronization between players is no
longer impacted by the distance between the game server and client. In
the cloud scenario, the client is virtually located within the data center and thus has an (in theory) optimal connection to the
game server at all times.
Advancement in Cloud Gaming
From Virtual Machine placement to shared GPUs, researchers from many areas have been exploring to efficiently use the
cloud to host cloud gaming platforms. Although many cloud computing workloads do not require a dedicated GPU, cloud
gaming servers require access to a rendering device to provide 3D graphics. As such VM and workload placements have
been researched to ensure cloud gaming servers have access to adequate GPU resources. The efficiency and robustness of the
communication channels between cloud gaming servers and clients are crucial and have been divided as the data
compression algorithms to reduce the network traffic congestion and the transmission adaptation algorithms to cope with
network dynamics. Graphics compression is proposed for better scalability, because 3D rendering is done at individual client
computers. Compressing graphics data, however, is quite challenging and may consume excessive network bandwidth to
design a cloud gaming platform based on graphics compression. These platforms require graphics compression tools which
are applied to graphics commands, 3D structures, and 2D textures.
43March 2019

Cloud Storage and its Usage
To estimate the kind of effect cloud computing has on the video game industry, one has to observe the way in which video
games are currently using the cloud. Perhaps the most common use of cloud computing at the moment is cloud storage.
Gamers have the opportunity to save games onto cloud servers provided by gaming bigwigs like Sony and Microsoft. Some
publishers and developers provide saved game storage space as well. The arrival of the current generation consoles
(PlayStation 4, WiiU, Xbox One) has also ushered in a wealth of new capabilities with the cloud. The advances in
technologies turn playable cloud gaming services into reality; more optimization techniques gradually make cloud gaming
services profitable.
Cloud gaming services such as OnLive, GaiKai and Core Online have recently triggered interest in the gaming community by
allowing low-end devices (i.e. a low cost set top boxes or mobile devices) to stream games that were typically reserved for
high-end consoles. Besides cost-efficiency and power consumption, platform independence is a major advantage of these
solutions. Cloud gaming is all about flexibility, with networking being the huge advantage. Consoles and PC’s were always
limited by the hardware inside. All the games being stuck on one piece of kit where one needs to upgrade everything for the
next best thing. Now, it is only limited by the power of the internet connection. With 5G rolling out globally in the next few
years and the cost of internet dropping worldwide, it will be hard-pressed to find a spot left on the globe where one can’t
connect in a fast-approaching future.
44 March 2019

Rendering Exemplary Connectivity Solutions
First Operating commercially
since 1996, XL Axiata is one
of the major cellular
providers in Indonesia. Its focus is to
provide digital services for the
people of Indonesia as well as to
encourage the development of
Indonesia’s digital economy. XL
provides various digital services for
both the consumer and corporate
segments which is supported by its
wide and high-quality network across
the nation. The company is a part of
the Axiata Group (“Group”). The
Group’s mobile subsidiaries and
associates operate under the brand
name ‘Celcom’ in Malaysia, ‘Dialog’
in Sri Lanka, ‘Robi’ in Bangladesh,
‘Smart’ in Cambodia, ‘Ncell’ in
Nepal, ‘Idea’ in India and ‘M1’
in Singapore.
XL Axiata continues to ensure top-
notch quality of data experience to its
customers with continued roll-out
and upgrades of its network. XL
Axiata’s total BTS recorded more
than 118,000 BTS with 4G-LTE
service now available in 400 cities
and areas across Indonesia and with
over 28,000 4G BTS, and more than
45,000 km fiber optic network across
Indonesia, serving approximately 55
million subs. XL Axiata remains
innovative and is the first
telecommunications operator in
Indonesia to commercially launch
4.5G Ready on the 1,800 MHZ
spectrum.
Unique Solutions for Unique
Customers
XL Axiata serves people as well as
corporate markets through business
solutions and services. These
services are Mobile communications,
fixed connectivity services, Internet
of things, Cloud & data Center, and
Mobile Advertising. For consumer
market, the company serves through
dual brand, which are XL and AXIS
brand. XL brand focuses to serve the
market of white collar, blue collar,
and alsi premium market segment via
XL Prioritas, while AXIS serves
youth segment market.
Intrigued by Telecommunications
Dian Siswarini is the CEO and
President Director of XL Axiata.
She believes the telecommunications
space is very dynamic compared to
other industries. This intrigued her
and drove her to start her career in
the industry. Therefore she decided to
focus on telecommunications field
after she graduated from Electrical
Engineering at the Bandung Institute
of Technology.
Dian started her career as a
supervisor in engineering at PT. Citra
San Makmur (CSM) in 1991 and in
1994; she joined PT Satelindo for the
same position. Dian was appointed as
a Manager of Network Design &
Engineering an year after she joined
XL. Her hard work and passion for
her work led her to occupy the Vice
President Network in 2005. Dian also
took an executive program at
Harvard Advance Management
Program, Harvard Business School,
in USA in 2013.
Releasing Pressure
Currently, telecom industry in
general, is facing pressure in most of
its products including retail and
business segments due to more fierce
46 March 2019

XL Axiata’s focus is to provide
digital services for the people of
Indonesia as well as to assist
encouraging the development
of Indonesia’s digital economy.
“
“
competition. For retail customer, it is clearer to be seen
since all operators are trying to offer competitive
packages for customers which definitely is slashing
companies’ margin. Different with enterprise segment,
the offering is based on tender of projects where XL
Axiata has tailored the offers based on its client needs.
However, the pressure comes when its clients are also
trying to be more efficient in term of cost.
Despite the pressures coming from all angles, XL Axiata
is confident that it can compete in the market as it keeps
investing in its network for wider outreach and better
quality and always innovates to be more efficient
internally, for example, in digitalization, network design,
power management, etc. to bring the most competitive
products for its customers.
Revamp. Rise. Reinvent.
The development of telecom industry in Indonesia is still
very challenging. Competition among operators is still
high, especially in providing better services to
customers. The operators also face challenges in terms of
the declining of voice and SMS services. XL Axiata also
believes that the voice services will gradually vanish
from the market. Therefore, it is very important for it to
push the business of data services for the company
growth. In order to face the upcoming challenge, the
company has already prepared itself by implementing
business transformation through the strategy of 3R since
2015 until now.
The transformation involves: Revamp - to shift
subscriber acquisition (from largely ‘no value’ to ‘value’
subs) & distribution strategies as well as a total overhaul
of the product portfolio to improve yields. Rise – moving
the XL brand up the value ladder and via a dual-brand
strategy with Axis to address different segments of the
market. Reinvent – going beyond today’s business
model.
Aspiring Development
Right now XL Axiata provides various digital services
for both the consumer and corporate segments which is
supported by its wide and high-quality network across
the nation. For future, its focus is to provide digital
services for the people of Indonesia as well as to
encourage the development of Indonesia’s digital
economy. Additionally, the company’s vision is “to be
the most preferred data connectivity provider by 2020.”
Dian Siswarini
CEO & President Director
MOST INNOVATIVE
DISRUPTORS
T O W A T C H I N 2 0 1 9
10THE
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