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Instant Assignment Help Australia-Sample Assignment
- 1. ASSIGNMENT 3 Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au Website: http://www.instantassignmenthelp.com.au/
- 2. • Business strategy is defined as long duration approach of executing corporation’s business plan for achieving its overall goals. Here, the following presentation is defining about Sony Ericsson business strategy that is known as one of leading cell phones company. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 3. • On 1st October 2001, Sony and Ericsson joint venture has been occurred. After that period, both firms begin to work mutually, with an aim to become leading brand of communication entertainment by cheering people to do more than only making interaction on mobiles and enabling everyone to participate as well as create entertainment experience (McQuerrey, 2013). Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 4. • Stakeholders in a company is considered as any group or individual who can be influenced by or influence the achievements of organizational objectives. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 5. • CONTACT US: +61 879 057 034 •EMAIL US: help@instantassignmenth elp.com.au Instant Assignment Help Australia the most trusted online platform which offers assignment writing services to students of Australia at pocket-friendly prices. WEBSITE: http://www.instantassignmenthelp.com.au/
- 6. • Due to effective contribution and involvement of its stakeholders Sony Ericsson has been very successful. These stakeholders are divided into primary and secondary (Klatt, Schlaefke and Moeller, 2011). Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 7. • Customers – They are end users of organization’s products. • Suppliers – They deliver resources to be used by company in manufacturing of its goods and services. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 8. • Shareholders – These are the owners of company. They invest their money to propel the firm to achieve its goals. Employees – They are business workers and are linked directly with its continuous operations and hence determine the output of company. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 9. • Media – They have great role in Sony Ericsson’s growth. The firm uses media to reach target customers. • Government – The government plays a significant role in shaping external framework in which business operates.
- 10. • Local community – They offer local infrastructure that a company needs to attain its goals. • Competitors – Competitors in the industry presence supports in enhancing the products produced and services rendered. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 11. • CONTACT US: +61 879 057 034 •EMAIL US: help@instantassignmenth elp.com.au Instant Assignment Help Australia is providing the top quality assignments written by the expert writers. WEBSITE: http://www.instantassignmenthelp.com.au/
- 12. • It is important for Sony Ericsson, as supports in analyzing interest of stakeholders that can be influenced by business policies and operations. Moreover, it helps in determining potential conflicts and risks, which would expose the business operations (The importance of stakeholder engagement con't, 2012). Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 13. These are external features that affect the company’s regular operations. They are: • Political • Economical • Social • Technological • Legal • Environmental Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 14. It includes the following: • Buyers bargaining power; • Supplier bargaining power; • Competitive rivalry; • New entrant threat; • Substitute products threat. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 15. • It is referred to organization’s strengths to take available opportunities in the market and weaknesses in attaining competitive advantage (Wang, 2009). Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 16. • Strategic planning is referred to procedure with which the company’s guiding members envision its future period and develop essential process and operations to achieve future objectives (Smith, 2006). Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 17. • CONTACT US: +61 879 057 034 •EMAIL US: help@instantassignmenth elp.com.au Instant Assignment Help Australia provides a special feature which enables the student to cosult the experts before ordering any assignment. WEBSITE: http://www.instantassignmenthelp.com.au/
- 18. • In the individuals personal value system ethics and social responsibility occupy an essential place. Customers confidence in business activities has been severely shaken by recent corporate scandals and collapses, like bank failures. Hence, for Sony Ericsson it is significant to consider incorporating ethics and social responsibility in its process of strategic planning. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 19. • Through strategic planning an organization define its strategy, direction and decision making on resource allocation to practice this strategy, such as capital and people. There are several business analysis techniques available, such as SWOT, PEST, STEER and EPISTEL (Strategic Planning Tools and Techniques, 2013). Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 20. • McQuerrey, L., 2013. The Importance of Using Stakeholders to Communicate Your Messages. [Online]. Available through: <http://smallbusiness.chron.com/importance-using-stakeholders-communicate- messages-36159.html>. [Accessed on 21 November 2013]. • The importance of stakeholder engagement con't. 2012. [Online]. Available through: <http://www.ic.gc.ca/eic/site/csr-rse.nsf/eng/rs00139.html>. [Accessed on 20 November 2013]. • Strategic Planning Tools and Techniques. 2013. [Online]. <http://work911.com/planningmaster/faq/indextools.htm>. [Accessed on 19 November 2013]. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 21. • Klatt, T., Schlaefke, M. and Moeller, K., 2011. Integrating business analytics into strategic planning for better performance. Journal of Business Strategy. 32 (6). pp.30 – 39. • Al-Shammari, A. H. and Hussein, T. R., 2008. Strategic planning in emergent market organizations: empirical investigation. International Journal of Commerce and Management. 18 (1). pp.47 – 59. • Deitche, M. S., 2010. Green Collar Jobs: Environmental Careers for the 21st Century. ABC-CLIO. • Wang, F. H., 2009. Web-based Green Products Life Cycle Management Systems. IGI Global Snippet. • Smith, B., 2006. Making Marketing Happen. Routledge. Contact Us: +61 879 057 034 Email Us: help@instantassignmenthelp.com.au
- 22. • CONTACT US: +61 879 057 034 •EMAIL US: help@instantassignmenth elp.com.au The Customer Care executives of Instant Assignment Help Australia are available 24/7 to give solution to the queries. WEBSITE: http://www.instantassignmenthelp.com.au/
Notes de l'éditeur
- Business strategy of any organization reflects its core competencies, superior values and differentiation in the marketplace. Strategy is considered as an appropriate link between corporation with its environment.
- On the basis of following, the Sony Ericsson business strategy has been developed: Vision – When an entity starts business undertaking they have a clear vision for it, as where it want to be in future, for e.g. after 10 years. Equally, Sony Ericsson desired to become profitable, same like any other firms wanted to be. But the organization also wishes to achieve dominancy in global market of cell phones and wishes to be on top level. Mission – Ericsson main priority after merging with Sony is that it specifically targets the youths, as they are more fantasy towards and love entertainment. The organization desires to be particularly recognized for mobile entertainment by offering advanced technology cell phones with excellent sounds. Objectives – At the starting period the main objective of company was to become leading cell phone brand in the world. To attain this successfully, the firm has devised short term objectives in line, such as: To enhance market share; To bring some thing new in the market; To increase profits. Core competencies – Sony Ericsson wants to be technologically developed and always adds something novel to its handset that is lack by its competitors. High amount is spend by firm on research and development, as wanted to become best globally. After the process of merger, the company’s walkman phones is its technically advanced product over competitors, which also stand as its capability to bring something unique and new in the industry.
- Mitchell, et.al. has given saliency model of stakeholder that defines three attributes of firms and stakeholders relationship. They are urgency, power and legitimacy and on the basis of which in following eight subgroups stakeholders are divided: Dormant; Discretionary; Dominant; Dangerous; Demanding; Dependent; Definite; Non stakeholders.
- Organization activities are directly affected by primary stakeholders, which include: Shareholders; Employees; Customers; Suppliers. Although secondary stakeholders have interest with the corporate activities but their influence is not direct and they are: Competitors; Local Community; Government; Media.
- Customers power – The entire profits of business is depends on the spending of its buyers. Their low spending lead to decline in profitability of business and vice versa. Suppliers power – When strong brand name is attached with the supplier then they can greatly influence the activities of organization than any other aspects.
- Shareholders power – Shareholders strongly affect the manner in which Sony Ericsson operated. They also make decision about who will be the company’s manager and board of directors. Employees power – Employees heavily affect on the direction that is undertaken by company. Their motivation at workplace also plays a great role in objectives attainment.
- Government – Their key interest in business is to control its operations to ensure that consumers do not suffer loss because of company’s operations. Media – Company’s reputation among customers are influence by Media and hence affect their purchase decisions. Due to this, a corporation must develop a positive and activist relationship with media.
- Local community – They have power to influence company to either stop its functions or go on with its undertakings. Competitors – In an organization the competitors interest is to define its weaknesses and capitalize on them.
- Through stakeholders, a company can increase its message reach. It also gives an opportunity to stakeholders for contributing in the entire business success and prosperity with which they are associated.
- Political – Because of market deregulation like other cell phone organizations, Sony Ericsson has authority to be independent in each nation where it operates. Economical – The interest rate are decreasing drastically. Moreover, recession is making worldwide economy in bad shape and hence the organization is facing inflation problem in market. Social – The company brings change in social life of people by providing most innovative and attractive handsets in the sector. Technological – In the technology field, other cell phones companies advancement leaves behind W910i of Sony Ericsson (Al-Shammari and Hussein, 2008). Legal – Every country has their separate law that a corporation is needed to comply for undertaking successful operations in that specific region. Environmental – Sony Ericsson products have worldwide declaration. It tales plans to provide solutions that enable individual to recycle commodities in an environment friendly manner.
- Bargaining power of buyers – Due to low cost phones demand several mobile organizations are bringing out phones with advance features at reasonable cost. Therefore, buyers have options of switching to rivalries. Bargaining power of suppliers – The sector of suppliers is spread, as there are various produced for cell phones components. Further, potential suppliers are scattered geographically, for example, mobile batteries are produced in Korea, China, Ireland, Germany and Taiwan (Deitche, 2010). Competitive rivalry – Rivalries of Sony Ericsson’s are Motorola, Samsung and Nokia. These organizations regularly bringing new devices in the market that have several factors and are placed at less price. Threat of substitute products – The substitute products threat limit the Sony Ericsson W910i use such products include internet technologies and landline phones. Threat of new entrants – Several companies with new phones are entering into market and grabbing the customers attention, which harm the profits of Sony Ericsson.
- Strengths – The company has diversity in its products range and also have strong brand name. Weaknesses – Sony Ericsson is lacking in comprehending user centered designs, global brand awareness and customer preferences. Further, has less advancement in technology.
- Every firm should have proper tactic to accomplish the objective and survive in the market to meet expectations of stakeholders. A business is needed to create three levels of strategy, such as: Functional or operational; Competitive or business; Corporate strategy.
- Social responsibility – In strategic planning, the main element is Corporate Social Responsibility where managers face varied and rising demands of stakeholders. These demand has been marked by various claims, such as linking CSR with organization’s profits, particularly in professional publications, media and by emerging international institutions of CSR. Ethics – For every profession there is an obligation to reflect on ethical issues. Reflecting ethical implications in one’s decisions and actions must be salient in every aspect of company’s operations.
- The strategic planning which indicates company’s future course, is the formal consideration includes three main questions, i.e. what is performed by company, with whom it deals and how it excel. The development of business strategy is significant for an organization, as its entire structure depends on it. A valid development of business strategy needs a proper analysis of company and its environment.