Companies are more and more interested in so-called “digital transformations”, be it for the opportunity to optimize and innovate business models or because they fear they will fall behind their competitors or the most disruptive players in the market. Changing customer expectations increasingly include products and service based on digital technologies, the use of mobile devices, Internet of Things (IoT), cloud computing, data analysis, and so on. This opens up many opportunities for organizations that have not yet been explored in their entirety. For us to tap into the full potential of digital technologies, however, we need to integrate lean into our strategic thinking, to ensure that our digital transformations actually help us to add value and eliminate waste. Disconnected technology-based initiatives that lack a clear purpose won’t go very far. A presentation by Lean Institute Brasil director Christopher Thompson at the Lean Digital Summit 2018. Discover more Lean IT stories on www.lean-digital-summit.com

1. 1
Why you need Lean Thinking
in your Digital Transformation
Christopher G. Thompson

2. 2
Digital Transformation
◼ Digital business: Digital businesses win, serve, and retain
customers by continuously creating and exploiting digital assets
to simultaneously deliver new sources of customer value and
increase their operational agility.
Source: Forrester

3. 3
Clear purpose
◼ In lean, purpose must always be
associated with the creation of value
from the customer's perspective.
What problem are we trying to solve?

4. 4
Alignment in the strategy deployment
◼ Everyone, every day,
solving problems connected
to customer needs. FOCUS

5. 5
It is not enough to be possible ...
...is it necessary?

6. 6
Business-oriented transformation...
... supported by technology

7. 7
Lean Startup
◼ Scientific method with short learning cycles
First:
Value Hypothesis
Then:
Growth Hypothesis
Solves a
customer's
problem?

8. 8

9. 9
Uri Levine

10. 10
Deep Dive
Genba Real Place
Lean behaviour
- 8 Gs
現場
Genjyou Real Condition 現状
Genchi Real Position 現地
Genbutsu Real Thing 現物
Genjitsu Real Fact 現実
Genji Real Moment 現時
Genpō Real Method 現法
Genin Real Cause 現因

11. 11
Value Stream

12. 12
Customer Journey?
Value Stream

13. 13
Beware of isolated improvements ...
... the journey is end-to-end

14. 14
Seeing the Whole
Waste
Processes
Functional /
Departmental Silo
Functional /
Departmental Silo
Functional /
Departmental Silo

15. 15
Improving the Value Stream
Processes
Continuous flow of value generation, using technology as a means to
achieve a lower lead time and improve customer experience
Smart
Factory
IOT

16. 16
The Lean Digital Transformation of an Organization
Leader of the
Value Stream
Leader of
Specialty / Function
MKT
Development
Technology
Providers
Sales
Production
Value Stream - A
Value Stream - B
Value Stream - C
It will be achieved by the digital transformation of the value streams

17. 17
Lean Transformation Framework

18. 18 cthompson@lean.org.br