5. 5 Preferred
Provider
Business
Solutions
3 Burning Questions for CFOs, Regardless of Stage
Public
Growth
Early Stage
Seed Stage
Company
Stage
Time
How do I grow revenues
and get to the next stage?
How do I make my
financial future predictable?
6. 6 Preferred
Provider
Business
Solutions
3 Burning Questions for CFOs, Regardless of Stage
Public
Growth
Early Stage
Seed Stage
Company
Stage
Time
How do I grow revenues
and get to the next stage?
How do I make my
financial future predictable?
How do I keep my financials
GAAP-compliant?
7. 7 Preferred
Provider
Business
Solutions
ASC 606: The Most Significant Change in Decades
…and pressing
The changes
are sweeping…
Significant management judgment on
accounting for revenue recognition will now be
required, and the changes will have pervasive
impacts on people, policies, processes and
systems.
- “New Rules Impact Financial Statements and
Reporting,” PwC
”“
The time necessary to achieve a successful
implementation should not be underestimated.
- James Schnurr, Staff Accountant, SEC
”“
8. 8 Preferred
Provider
Business
Solutions
ASC 606 Summary
• Replaces all industry specific guidance
• No more VSOE for software companies
• 5 step principle-based process
Changing Guidelines:
• New rules increase amount of judgement
• Need for systematic approach to performance
obligations
Impact on Internal Controls:
• Periods on or after December 15, 2017 (public)
and 2018 (private)
• Applied retrospective or as cumulative catch up
Effective Dates:
9. 9 Preferred
Provider
Business
Solutions
ASC 606: Changing Guidelines
Accounting Similarities
• Expense amortization
• Revenue amortization
• Revenue reallocation
Accounting Differences
• No more recognizing revenue on
cash receipt
• Focus on single customer contract
• More frequent reallocation
• More frequent expense deferral
All active contracts must be stated under existing recognition guidelines
until transition, then under new guidelines after transition.
12. 12 Preferred
Provider
Business
Solutions
2017 2018 2019
Effective Dates: Current Contracts Are Impacted
12/15/2018
private
Proposed Guidance—Annual Periods
12/15/2017
public
Subscription Term Dual Reporting (Private)
13. 13 Preferred
Provider
Business
Solutions
4 Steps to Achieving Real-time Visibility
Monitor the fundamentals3
Automate processes to capture data1
Think beyond financial metrics2
Dig deeper to flag opportunities, risks4 !
14. 14 Preferred
Provider
Business
Solutions
A Automate Processes to Capture Data
Public
Growth
Early Stage
Seed Stage
Company
Stage
Time
Financial Reporting
Rev Rec
SAAS Metrics
Compliance
Payroll
Order Entry
Billing
Quote to Cash
A/P, A/R
CRM
Expenses
PSA
Closing FP&A
XRBL Reporting
Customer Success
1
15. 15 Preferred
Provider
Business
Solutions
Public
Companies
Growth Stage
Companies
Early Stage
Companies
Super
Early Stage
Companies
CompanyStage
Metric Complexity
Segment &
Exploratory Analysis
Market Penetration
Deferred
Revenue
YoY, MoM Customer
Growth
Forecasted
Sales & Quota
Cohort Analysis Up-sell, Cross-sell
LTV.CAC Ratio
Avg. Revenue
per Account
Customer
Lifetime Value
Up-front Invoicing
Customer Count
Customer
Acquisition Cost
Gross Churn
Monthly & Annual
Recurring Revenue
BookingsWebsite visits,
Leads, & Conversions
Customer
EngagementQualitative
Feedback
Net Churn
Think Beyond Financial Metrics2
17. 17 Preferred
Provider
Business
Solutions
Dig Deeper and Flag Opportunities, Risks
Uncover the true drivers of your business to fuel growth
Churn by
Subscriber
Count “
”− David Skok
Matrix Partners
An incremental
2% increase in
retention leads
to a 20% higher
(valuation)
multiple.
Net Change
CMRR by
Channel
Churn and
Margin by
Product
4
18. 18 Preferred
Provider
Business
Solutions
Revenue Visibility
Imagine a world where you can see…
Revenue transactions, automated and setup (once) at invoice processing
Deferred revenue reconciliation by customer
Dual reporting: current and new guidelines (ASC 606, IFRS 15)
Recognized revenue by customer
20. 20 Preferred
Provider
Business
Solutions
Operational View
Imagine a world where you can see…
Role specific dashboards for KPI monitoring
Operational and financial information reported from your financial system
Understand what’s driving your financial and operational performance
21. 21 Preferred
Provider
Business
Solutions
Interested in Learning More?
• Try Intacct with a free 30-day trial
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info@intacct.com | 877-437-7765