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- 1. 4 Small Business Ideas: Creativity, Opportunity, and Feasibility McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
- 5. Chapter 4 4-
- 10. Chapter 4 What Led To Your Business Idea? 4-
Notes de l'éditeur
- Many people who deal with entrepreneurs will tell them to always carry a little black book. In the book, instead of collecting phone numbers, collect ideas, thoughts, needs for improved products Examples: Wouldn’t it be nice if I didn’t have to carry a cell phone and an iPod? Now we have cell phones that store 100 tunes. Uh-oh- locked myself out again. Now we have electronic keypads on homes and cars.
- Answer: b
- The PSED is a very unique study students should become familiar with. In this case 480 entrepreneurs were asked about their decision making process. Almost half decided they wanted to start a business before they had an idea for that business.
- These are the most common factors which lead someone to come up with the idea to start a new business. Each will be discussed in turn.
- Many times it is your knowledge, or your personal discussion with someone that lead to your idea.
- SCAMPER is a way to come up with new ideas Is there a SUBSTITUTE for this product? Can we COMBINE a chair and a walker to make merrywalker.com? Can we ADAPT the electronic door lock to work on a car? Can a photo printer be MODIFIED to accept pictures without a computer? Can baking soda be PUT TO USE as a freezer freshener? Can we ELIMINATE the need to call a broker to make a stock trade?
- Ideas can come from anywhere if you are alert to your environment.
- In reality, the incremental strategy is going to be more successful than imitating unless you imitate in a different geographic area. If you are offering nothing different than what is currently available customers will have no reason to try your product or service.
- Entrepreneurial organizations tend to keep an open mind. They tend to encourage people to “think outside the box’ and reward for successful ideas.