AROBS Transilvania Software

Building Trust On Hard Evidence
Pta. Cipariu Nr. 9, 400191, Cluj-Napoca, Romania
www.arobs.com / outsourcing@arobs.com
Mobile Apps
Cluj-Napoca
Web Apps
Iasi
Embedded
New York
UI Design
Budapest
Cloud
Chisinau

AROBS AT A GLANCE
Founded in 1998 in Cluj-Napoca, Romania, AROBS
Transilvania is an important IT solution provider of
ready to use systems and tailor made software based
on the latest technologies. The company addresses
automotive, and pharmaceutical with advanced and
effective mobile Web, mobile, embedded, and cloud
solutions. By combining excellent specialists with well
IT solutions of top quality. AROBS has continuously
as the technologies covered, industries targeted,
areas of application, and geography.
We strive to provide state of the art solutions and
services based on innovative technologies, developed
in house or through strategic partnerships, to
increase our stakeholders' prosperity, and to support
the community.
Innovation, creativity.
Communication, team spirit.
Respect, loyalty, commitment.
Social responsibility.
the full spectrum of the latest technologies, as well as
custom software development and testing services.
Extensive experience in software projects requiring
the use of the latest tools and technologies, complex
and challenging endeavors in a multitude of
industries and areas of application, well established
processesandprocedures,expertisedemonstratedby
in adopting processes and tools recommended by
our customers, low turnover for key specialists, rapid
ramp-ups, and an excellent value for your money is
what you would get from AROBS.
Mission Values
Full Service Approach

Mobile applications: car navigation, information services, games, hotel booking, M-Health, location based
services, messaging systems, Web sites
Embedded applications: vehicle onboard panel programming, car infotainment systems, building and
Web solutions: enterprise (asset, workforce, content, customer relationship, and warehouse management,
resource planning, eCommerce, business intelligence), travel applications (online booking, property, channel,
service.
Cloud solutions:
CUSTOM APPLICATION DEVELOPMENT
The solutions developed by AROBS streamlined and integrated business, production, service, and support
industries, to name only a few. Several illustrative areas of application for our custom solutions are listed next:
Research & Development.
Architecture & Design.
Product Development.
Application Migrations.
Application Maintenance.
Customer Support.
Quality Assurance and Testing.
User Interface and UX Design.
Online Marketing.
Broad Expertise

TECHNICAL SKILLS
DATABASES
SQL Base,
MySQL
PLATFORMS
Windows
Linux
SCO Unix
Microsoft SQL Server
Oracle
Solaris (Oracle)
RIM (Blackberry)
QT
Access
IOS
Android
AndroMCA
www.arobs.com outsourcing@arobs.com
Spring
Hibernate
Struts 1, 2
Typo3
Magento
Zend
Joomla
OS Commerce
Intellij Idea
Borland
Jbuilder
Eclipse
Jira
Bugzilla
Unit
CAN
UART
I2C, SPI, RF
Zigbee,
MatLab
RTOS
ThreadX
Genivi
Polyspace
Vector Canoe
Maven
Hudson
Ant
Wordpress
Drupal
Exponent
CodeIgniter
CakePHP
XCode
CodeWarrior
Visual Studio
NetBeans
Automated
Load testing tools
JBoss
Tomcat
Bea Weblogic
IBM Web-Sphere
CVS (server, client)
Sourcesafe
Ant
Oracle Weblogic
CruiseControl
ICEfaces
Jasper Reports
EHCache
JFreeChart
GWT
TOOLS & ENVIRONMENTS
JAVA FRAMEWORKS AND TOOLS
PHP FRAMEWORKS AND CMS
IDEs
ISSUE TRACKER AND TESTING
APPLICATION SERVERS
VERSION CONTROL AND BUILD
EMBEDDED

EMPLOYEE GROWTH
This chart presents the numbers
of employees.
FINANCIAL GROWTH
Green represents the Sales Volume and
EUR.The values for 2013 are projections.
FACTS AND STATISTICS
AROBS TIMELINE
AROBS celebrated its 15th birthday
First prize at Nokia Innovators Romania
Hotelzon acquires 10% of AROBS shares
AROBS opened its Chisinau branch
Ranked 5th in Deloitte CET 50
AROBS is established

WHAT MAKES AROBS SPECIAL?
We now have hundreds of projects completed
for customers in over 15 countries. This long term
exposure to demanding clients belonging to diverse
cultures, to complex technologies and processes, to
multiple lines of business and areas of application,
and to rapidly evolving business environments,
has helped us shape and improve our processes.
Furthermore, it taught us how to respond to adverse
circumstances and how to attract and keep talented
one stop shop approach, which our customers greatly
projects of great complexity, spanning over several
technologies, industry areas, and application types.
most mind boggling challenges..
Keeping a close eye to the market trends and
adopting a customer centric approach made
AROBS one of the premier providers of custom
software development services in Central and
Eastern Europe.
As already mentioned, we are customer driven, which
together with our customers, with a close eye on their
real needs, and we provide quality and consistency in
all the areas of cooperation (communication, team
stability, sustainable growth).
The reputation of a service provider that treats IP
issues in a professional manner brought AROBS to
the attention of customers who place this issue at the
top of their priority list. Our achievements in this area
were made possible by the Romanian legal system,
which meets the standards of the European Union,
as well as by our strict procedures, modern processes
and infrastructure.
AROBS relies on specialists with a mentality and
attitudes that are closely aligned with those from
Western Europe and North America, and who have
an excellent command of the English language.
Modern Solutions to Complex Problems
Customer Orientation
Full Control Over Your IP
Cultural and Linguistic Match

WHAT MAKES AROBS SPECIAL?
activities and relationships, whether they are with
customers or employees. We often adopt tools and
processes suggested by our customers to shorten
the project lifecycle, ensure effective communication,
and minimize the administrative burden outsourcing
brings to the client.
Regarded by all the AROBS personnel as the main
driving force of our company, innovation is supported
by appropriate team structures, human resources
Calling All Innovators Competition in Romania with
the SpeedTraps solution indicates how important
innovation is to AROBS.
The quality of our services is the result of a complex
and unique blend of factors such as the extensive
and continuous involvement of the customer in the
projects, careful planning, professional management,
of our testing department, and the contributions of a
support team with solid knowledge of the IT market
and mastery of foreign languages.
These are two of the main pillars we have been
relying on in our development, as proven by our
regular presence in the Deloitte CET Fast 50 ranking.
We are quick to tap into niche areas (ex: GPS tracking,
car navigation system), innovative (we developed the
air with many major European cities.
“Our collaboration started at the end of 2003 with two AROBS programmers and we currently have over 25
AROBS employees working on our projects. […] I am happy to give Mr. Voicu Oprean and the entire AROBS team
my highest recommendation."
Jani Kaskinen, CEO, Hotelzon
Flexibility for Customers and Employees Technical Innovation
Outdo Your Competitors!

FINDING THE RIGHT PEOPLE
needs best requires careful evaluation and
selection. Candidates are screened based on their
formal training, technical skills, work experience,
achievements (e.g. prizes earned at contests, results
their desired career paths, personality traits, and
special project requirements for the project they
should be assigned to. A well balanced combination
of solid technical skills and personal attributes is
what we expect from a good candidate.
These are creative and complex processes that involve
For recruitment we rely mainly on classic job ads,
linkedin advertising, internships, sponsorships for
talented specialists, and aggressive image building in
all the cities where we have development centers. A
cohesive action plan helped us attract and retain well
prepared, intelligent, and creative specialists, most of
them being also overachievers.
Close to 90% of our specialists turn a blind eye to the
development centers opened in Romania by foreign
companies. Furthermore, enough developers have
moved from such companies to AROBS, attracted by
planning process, and company culture.
Upscaling often requires hiring specialists, as only
about 10% of our people are not allocated to long
term projects. The duration of the recruiment process
depends on the level of expertise required (junior,
mid level, senior), the skill set sought (iPhone,
Android, ASP.Net, architecture, development, etc),
and on timing. Some times of the year are better for
recruiting than others. On average, it takes about
6 calendar weeks from the moment we advertise a
position until an experienced specialist who passes
the interviewing process can join AROBS.
Effective Screening
Recruitment and Interviewing
High Retention Rates
Growing Your Team

LIFELONG LEARNING
We contribute to the professional growth of our
employeesthroughtrainingsessionscoveringareasas
diverse as programming languages, communication,
foreign languages, project management, leadership,
entrepreneurship. All the recently hired software
developers undergo on-the-job training and
documentation and have mentors assigned. We also
encourage and give developers all the support they
A well structured and comprehensive career planning
program is in place at AROBS, which helps each
specialist identify and follow the most appropriate
career path. Talent management, performance
feedback and appraisal, and employee recognition
are other areas that receive the highest attention
from our HR department.
when they start a new project for a client. Such
programs depend on the project requirements and
on the level of expertise of the allocated specialists. A
gap analysis is performed and based on it a decision
is taken as to whether or not training is required.
Developers are encouraged to attend various IT
events, conferences, and presentations that focus on
the latest technologies and innovative approaches.
One such event was organized by AROBS in May
AROBS specialists, the other for any IT specialist from
Cluj interested in the topic.
We encourage our engineers to interact with
specialists outside AROBS, in an attempt to build
effective learning communities, which they can rely
upon when necessary. The presentations we made
at the last two How To WEB or Mobile Monday
conferences are good illustrations of our contribution
to technical progress.
Full Support for AROBS Employees
Career Management and Planning
IT Events, Conferences, Lectures
Networking

ENGAGEMENT MODELS, METHODOLOGY
When working on a project basis we need to agree
analyzed by one of our senior developers. When the
remote team approach is employed, we normally fully
We use such models mainly for resource intensive
a multistep approach. Under such circumstances,
we allocate a team to the project which works with
the customer until the communication channels are
We recommend the Agile development methods,
which are in line with the recent shift in project
responsive development practices. The Toyota
Production System (TPS) was the source of inspiration
for the Scrum methodology, which is regarded by
reputed specialists as the only one that can make an
outsourcing relationship successful.
price or time and materials with target costs per
stage of development approach is applied.
"When run properly, Scrum can help achieve
(even on a large, globally distributed project) the
type of hyper-productivity / extreme velocities
only thought possible in small collocated teams,
velocities that are several multiples of the
productivity typically seen in waterfall teams, in-
house or offshore"
according to Dr. Jeff Sutherland
Project Based and Time and Materials
Hybrid Models
Methodology
use the project-based approach, in which the
customer provides all the project details and we do
all the work on our premises or the remote team
approach, in which the customer coordinates a
team of AROBS specialists.

MAIN CHALLENGES
Through their sheer complexity, many of these projects brought about real challenges of diverse nature,
which we overcame without exception, by swiftly adjusting to any new and unforeseen situation. One project
required the migration of a booking solution to a new system, which was both highly complex and done
at breakneck speed. To cope with this situation, we greatly improved the communication process with the
customer and worked at the customer site whenever necessary.
SUMMARY
The Travel industry is among the best represented at AROBS in terms of areas of application, size, technologies,
and challenges. Online hotel booking, review management, booking engines, property management systems,
and reservation websites are a few illustrative application types we developed over the last 10 years for clients
in this industry. The exposure to such a variety of projects helped us get a comprehensive understanding and
deep knowledge of the business aspects of all the issues related to hotel reservations and operation. The
projects have been implemented using the latest Java, ASP.NET, PHP, iOS, Android, and html5 technologies.
SOLUTIONS FOR THE TRAVEL INDUSTRY
AREAS OF APPLICATION
Online Hotel Booking
Channel Management
Property Management
Review Management
Travel Information Systems
Website (self-service hotel chain)
INDUSTRY EXPERTISE ACQUIRED
The exposure to multiple areas of application and customers helped us acquire extensive business knowledge
(operations, software and hardware systems, integration with external systems and channels, etc.), the
“secrets” of review management.
TYPES OF CUSTOMERS
The customer portfolio for our Travel applications and solutions includes mainly companies with
high sales volumes and considerable market shares, such as Hotelzon, Guestline, and Eximtur.
TECHNOLOGIES AND TEAM
Web: Html5, Java, .NET, PHP
Mobile: iOS, Android, Windows Phone,
Blackberry
Project sizes: from several man months to
hundreds of man years
Team size: over 50 people, distributed
across the Java, Microsoft, PHP, and mobile
groups

MAIN CHALLENGES
challenged us greatly. Performing comprehensive code analysis, communicating frequently with
specialists from the customer, studying the functional schemes to understand the existing car
functionality, performing tests on test benches, and visiting the customer and auto dealers to get
a close look at the car proved really helpful.
SUMMARY
Tha vast majority of solutions we have developed for this sector are for embedded components,
the rest being vehicle portals. We have implemented, among others, a car navigator solution, a
utility vehicles, a data trouble code (DTC) management system for autovehicles, tire information
systems, and software for CAN / LIN communication and control for various car components.
SOLUTIONS FOR THE AUTOMOTIVE INDUSTRY
Operator Panel Programming
Tire Control Systems
Body & Control Modules
Vehicle Portals
Car Navigation Systems
Vehicle Fleet Management
Detailed understanding of the main systems and components of auto-vehicles and utility vehicles,
as well as a comprehensive image of what customers are after on an auto portal are just two of
the many valuable lessons we have learned while doing projects for clients in the automotive
industry.
TYPES OF CUSTOMERS
The customers for whom we developed automotive applications range from mid size to giants
likes Continental.
Embedded: C, Ansi C, C++, QT, MathLab,
WPF, WCF, Simulink, Targetlink, Rhapsody,
and Statemate
CAN protocols: CAN Open, ISO 11783
-ISOBUS
Microsoft.NET Framework, C#, MS SQL
Server
PHP: Typo3; Mobile: Blackberry, Android
man years
Team size: 30

MAIN CHALLENGES
The diversity of information systems our customers use constantly challenged us to be creative
helpful in this endeavor.
SUMMARY
Released in 2003, OptimallSFA, a solution for sales force automation currently running on the
new needs and targeting new segments with solutions such as an e-commerce suite (shop site,
admin site, system tools) for a B2C site, where shoppers can purchase merchandise from over 100
grocery retailers and site administrators can manage products and recipes, a touch based mall
map for dedicated Samsung tablets, and a warehouse management system for companies that
operate one or multiple warehouses.
SOLUTIONS FOR RETAIL
Salesforce Automation
eCommerce Applications
Interactive Shopping Mall Maps
Warehouse Management
While implementing the SFA solution and the warehouse management system we uncovered the
Valuable lessons on the operation of online B2C marketplaces have been learned while working
on the e-commerce suite, the EuroGSM virtual shop, and several other ecommerce sites.
TYPES OF CUSTOMERS
Our clients from this sector are quite heterogeneous, some of them distributing ice cream, others
selling groceries online. A few are quite small, while others operate at an international level.
Web technologies: Microsoft.NET (3.5), C#,
SQL Server 2005 and 2008, AJAX, MVC
Mobile technologies: Android
Large screen technology: MS Surface
man years
Team size: over 60 specialists distributed
across the Microsoft, and mobile groups

MAIN CHALLENGES
A major challenge we faced during the mobile workforce planning project was the automatic
planning and distribution of work orders to members of the mobile team. This problem was
SUMMARY
Examples of enterprise solutions we have developed include a roster management solution that
their daily working schedule, trade shifts with other employees and specify holiday preferences,
developed for internal use, which includes timesheet, workforce planning and recruitment, and
evaluation modules, an ERP for taxi companies, a solution for mobile workforce planning and
service (order acceptance, reporting, etc.), sales force management, cleaning services, surveys,
time reporting, as well as virtual stores and corporate web sites.
ENTERPRISE SOLUTIONS
Roster Management
Mobile Workforce Management
HR Management
Content Management
eCommerce
While working on enterprise solutions we gained in depth understanding of operational aspects
TYPES OF CUSTOMERS
Most of our customers for enterprise solutions are medium sized, while a few are small businesses.
Technologies: Java, PHP, CodeIgniter, ASP
.NET, C#, Telerik, Silverlight, Azure
tens of man years
Team size: 20

Home Automation Systems
Intelligent Building Monitoring
TYPES OF CUSTOMERS
for end customers ranging from startups to multinationals.
Technologies: ZigBee (ZCL), GPIO, UART,
I2C, ThreadX, ASP MVC 4, ASP MVC Web
API, Entity Framework, MS SQL Server, WPF,
WCF, .NET, Silverlight, Visual Studio, PHP,
C++
Project sizes: man years
Team size: over 20 specialists
MAIN CHALLENGES
We frequently faced a low acceptance rate of home automation solutions due to their price
on simple wireless modules with low power consumption, on intelligent design and a common
SUMMARY
This is an area started at AROBS around 2008, with the intelligent building monitoring project,
which enables remote maintenance and monitoring of building processes (e.g. heating or
ventilation) via a rich web interface and continued with the house automation solution, which
includes hardware and software that supervise and control systems and devices that are likely to
cause damages to properties. Another illustrative project includes a Web client used to control
the automation systems in the house (e.g. lights, entrance and garage doors, electric switches,
video surveillance system, heating system, air conditioning system, alarm system).
HOME AND OFFICE AUTOMATION

MAIN CHALLENGES
Synchronizing the Web and mobile components of the treatment protocol management system
solution to the issue of saving the current state of the treatment protocol to the server, from
which it can be accessed by both the Web and mobile components.
SUMMARY
Started in 2008, this direction soon became a focal point at AROBS, involving big, cross-
departmental teams. Our solutions address the planning, preparation, performance, and reporting
of clinical trials, with emphasis on keeping up-to-date contact information for participants and
tracking milestones, managing patient screening and enrollment in clinical trials, randomization,
drug supply management, and assisting physicians by managing patient treatment protocols. We
have contributed both to the implementation of models for clinical studies and to the support
side of the trials. An innovative solution we have recently implemented is a Web based and
SOLUTIONS FOR PHARMA AND HEALTH CARE
Clinical Trial Data Management
Interactive Voice Response Systems
Interactive Web Response Systems
Treatment Management
Medical Guide
We regard as a great achievement the comprehensive knowledge acquired when testing new
medicines, as far as the clinical aspects and the IT components used in the process and the
legislation regulating such trials are concerned.
TYPES OF CUSTOMERS
The customers for whom we have been developing these solutions range from startups like
DigiMedNet to well known giants like Oracle Health.
Web technologies: Microsoft ASP.NET, C#,
MS SQL Server, Java: ExtJS, Struts, Spring,
Hibernate
Mobile technologies: Html5, iOS, Android
tens of man years
Team size: over 20 specialists distribued
across the Java, Microsoft, and mobile
groups

SUMMARY
product we have implemented for a German partner, features a comprehensive list of e-banking
functionalities, such as domestic and international payment transactions, balance and transaction
reporting (BTR), cash management, and securities management. The solution is geared towards
few e-banking systems designed with an international mindset, supporting many domestic and
international e-banking standards for security, including transmission procedures and formats.
software solution for claim management in all life insurance products.
FINANCIAL SOLUTIONS
Online Banking
Real-time trading signaling
Insurance Management
While working on the e-Banking solution we have gained valuable insight into the complex
processes that companies in the banking industry have been implementing as well as the critical
the required processes into the online solution and to prevent security breaches.
TYPES OF CUSTOMERS
houses.
Web: PHP, Java
Mobile: iOS, Android
tens of man years
Team size: over 15 specialists distribued
across the Java, Microsoft, and mobile
groups

also issues alerts for preset events (license expiration, revisions, etc.).
Launched in 2008 and targeting middle class car owners, Smailo is one of the most popular
indicators, attractive design, reliable technical support and update, and innovative packaging.
detailed maps for Europe & Romania, and an extended POI database.
AROBS PRODUCTS
OPTIMALLSFA
This is an IT system for distribution or manufacturing companies that have their own network of
sales agents. Fitted with Android tablets or smart-phones, it enables real time data transmission
and improve customer service. It can be interfaced with any ERP on the Romanian market and
TRAFICOK

The HR Management Package
This is a solution developed by AROBS for internal use that includes the following modules: timesheet
management solution, 180 degree continuous evaluation, and workforce planning and recruitment.
AROBS PRODUCTS
WORKFORCE PLANNING AND RECRUITMENT
handles recruitments and resource allocation. Resource requests from customers are recorded
in the system and met either with local specialists or through external recruitment. The status for
each request is constantly updated and shown to all parties involved in the process.
TIMESHEET MANAGEMENT
This user friendly component includes a multitude of features such as task & calendar management
(for task recording and planning), task export to the Jira or Redmine issue tracking system,
team management, location (branch) management, department management, advanced search
feature, interactive help, and report generation.
SPEEDTRAPS
by other users of the warning system. A user reported event is only stored in the SpeedTraps
poiplaza.com. The Live (paid) version requires the user to keep the smart-phone online to get
warnings for all the events reported by the SpeedTraps community. The application has iPhone,
AUTOMATED FARE COLLECTOR (AFC)
AFC is a turn-key solution for public transport
that collects the travel fare as cash or credit
card payment and issues tickets. The system
also works as an information point and can
run various advertising campaigns. AROBS
provides the hardware and software for this
solution, including the drivers for the printing
machine, bill acceptor, coins acceptor, card
reader, AC system, touch screen, web cam.
BIOSEEN
This is a 'go green' smart-phone application
that wildlife enthusiasts can use to promote
environmental awareness and educate people
of the application can photograph wildlife,
add geo-tagging information and upload
photos to FlickR, while retrieving and displaying
information from Wikipedia that best describes
the living creature photographed.
Mobile Solutions
EVOLUTION
This component has been designed the continuous 180 degree evaluation of personnel. Various
evaluation criteria have been stored in the system and can be edited at any time by authorized
users. New criteria can be added whenever necessary. The continuous evaluation can be
time intervals (6 months at AROBS) on all the criteria assessed within the evaluation interval.
included in the solution.

AROBS Transilvania Software

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