2. ESSENTIAL COMMUNICATIONS
Essential Communications is an award-winning integrated public relations and
marketing agency with a proven track record in travel retail/duty free and
international wines & spirits.
4. WHAT IS THE SIXTH CONTINENT FOR L'ORÉAL?
"The travel retail distribution channel is a strategic market
for the development and visibility of our brands, and
contributes to the quest of one billion new consumers."
Barbara Lavernos, Managing Director of L’Oréal Group Travel Retail
11. THE INCREDIBLE GROWTH IN AIR PASSENGER TRAFFIC
Over the past 35 years there has been a tremendous growth in international tourist arrivals, from 277 million
in 1980 to just under 1.2 billion last year,
1980
277
million
2015
1.2
billion
12. TOURISM WILL CONTINUE TO GROW
“International tourism reached new heights in 2015. The robust
performance of the sector is contributing to economic growth and job
creation in many parts of the world. It is thus critical for countries to
promote policies that foster the continued growth of tourism, including
travel facilitation, human resources development and sustainability”
UNWTO Secretary-General, Taleb Rifai.
13. GLOBAL TRAVEL RETAIL SALES BY REGION: $62.1BN
39%
32%
1%
18%
10%
Regions
Asia Pacific
Europe
Africa
Americas
Middle East
15. THE AMAZING SPENDING CHINESE
“Chinese tourists spent $215bn outside mainland China in 2015, up 53%
on 2014”
“ There were some significant shocks last year in the stock market and
the currency, but it didn’t slow the growth of travel and tourism”
World Travel & Tourism Council.
16. GLOBAL TRAVEL RETAIL SALES BY PRODUCT CATEGORY:
$62.1BN
26%
21%
18%
13%
11%
11%
Product sectors
Fragrances & Cosmetics
Wines & Spirits
Fashion & Accessories
Tobacco
Watches & Jewellery
Confectionery & Food
Electronics, Toys and Other
20. PREMIUM PREMIUM PREMIUM
“Travel retail’s endemic premiumisation drive continues
apace, with retailers keen to avoid any possible
cannibalization of their upscale portfolio.”
The Moodie Davitt Report
21. GLOBAL TRAVEL RETAIL SALES BY CHANNEL: $62.1BN
57%
33%
6% 4%
Where to buy?
Airports
Downtown duty-free stores
Airlines
Ferries and cruises
30. SO WHAT DOES THIS MEAN FOR ISRAELI BRANDS?
3.5BN PASSENGERS AND GROWING
BRAND SHOWCASE
PRODUCT LAUNCHPAD
BUILDING BRAND AWARENESS
DESIRE FOR NEWNESS, EXCLUSIVITY
34. WHAT DOES TRAVEL RETAIL MEAN TO GODIVA
"Travel retail is the window to the world for us; this is where
consumers get to first interact with us if we are not present in
the domestic market. We learn more about where the potential
markets are and we learn more about what consumers like. We
tend to plan our growth through the window or the lens of
travel.”
Godiva CEO Mohamed Elsarky