Greg Walker outlines key drivers for the iTunes U project in Welsh colleges including learners' expectations, accessibility of resources, and government priorities. The Welsh government's Digital Learning Program includes the National Digital Learning Council and Hwb learning platform. The project aims to provide initial teacher training (ITT) and continuing professional development (CPD) materials on iTunes U to increase collaboration, cataloging of resources, and confidence in digital content across colleges. Challenges include ensuring quantity and quality of content, copyright compliance, and cloud storage. The project will proceed through inception, development, assessment, and closure stages to establish a sustainable model for digital learning in FE colleges in Wales.