Achat groupé, point d'étape

1. ACHAT GROUPE
POINT D’ETAPE
JUIN 2012 Jonathan Besnaïnou

2. Agenda
 Ohmydeal
 Groupon
 New categories, better targeting for consumers
 Merchants
 Mobile
 Focus/ Media & Group buying

3. Ohmydeal: daily deals platform for consumers and
publishers
40 partenaires pour 5000 offres flash par mois dans les 10 plus grandes villes de France
Fournisseurs de contenu
Supports de distribution
EDITEURS
BtoC
WEBSITE NEWSLETTER IPHONE IPAD RESEAUX SOCIAUX BtoB TEST

4. Groupon is RED HOT

5. Groupon is on top of the daily deals market
UNIQUE SCALE
100K
Unique 36M
Merchants Active
Per Users
quarter
CATEGORIES
CATEGORIES MERCHANTS MOBILE

6. New categories lead to better targeting & personalization
for consumers: the example of French market
Généralistes
Niches Spectacles Produits
Autres
Voyages

7. Categories: the power of national deals
Broader distribution Higher margins Easier sourcing
Source: Yipit Data

8. Merchant tools increase daily deals experience of both
local commerces and consumers
• Online booking • Loyalty program
• Schedule • Payment first
management step
• Analytics
FREE FREE
At Groupon, 40% are now returning merchants (vs 16% in Q3 2011) and they
consistently perform 20%+ better than new merchants

9. BUT it seems that average quality of merchants is
declining
A B C
Booming number of deals Best merchants running off Eroding Yelp reviews
Source: Giorgios Zervas, Yale University / Venturebeat

10. MOBILE is the only way out
• 30% of transactions completed on mobile
• 25% of interactions through mobile
• Groupon Now:
• On-demand, highly persihable deals • Instant application like Groupon Now
• Location-based solution for consumers
• Inventory management for merchants • 500 iPads offered to merchants in London to proceed
• 1.5M Groupons sold on Now! payments
• Payment solution like Square
• Offering iPod Touch & Card reader
• 15M mobile users
• 750K merchants • Partnership with • Control stake in • O2 More:
globally Groupon Voucher Cloud (57%) « information and
• Partnerships with • Push out deals to • UK only offer on your favorite
daily deals operators users things »
• Testing Premium • Multiple European • 10M subscribers
Specials countries

11. Focus/ Media companies & Group buying market
Strategic moves (Europe)
Assets
bought BRAND AUTHORITY
bought AUDIENCE
bought
EXISTING BONDS WITH SMBS
bought
White label services
launched
launched Mission: provide a platform that
enables publishers and media
companies to get into the
launched dailydeals market
Launched March 2011
Founders: Ex Double Click CEO and top mgt
partnered with Investors: Bob Pitman (MTV), Spark,(Boston) Carmel (Israel)
Funding: $41M
Staff: 125 in North America and Europe
partnered with Contracts: Meredith, Hearst, NYT, Daily Candy, etc
30% growth in month-to-month revenues

12. Thank You
Jonathan Besnaïnou
jjb@ohmydeal.fr
+33614145756
http://www.businessinsider.com/author/jonathan-besnanou