This document discusses Monster energy drink and its marketing strategy. It aims to expand its market share among students aged 16-25 in the UK by 24% in the next 24 months. To do so, it will increase brand awareness by promoting a 24/7 lifestyle through mass media, product placement, social media, mobile marketing, and guerrilla marketing campaigns on university campuses. It will also encourage repeat purchases and expand its target audience to include more females. Progress will be measured by indicators like website traffic, social media engagement, television viewership, and weekly sales.

4. Fuels your ability to work hard

6. Marketed as a drink with attitude

9. No crash and burn

10. Perfect for day or night

13. Promote a 24/7 life style

14. Encourage routine repeat purchases

15. Increase female consumers

16. Capture a larger market

17. Increase sales and profit

19. Provide sustainable energy

20. 24/7 life style

21. Hardcore

22. Unisex

26. Sponsorships

27. Social Media

28. Product Placement

31. Twitter

32. Youtube

33. Flikr

34. MySpace

37. Sponsor student art projects eg art/music/film-Follows brand image of “Rev The Mind”

41. Official website access volume

42. Youtube view rates, number of ‘likes’ on Facebook, number of ‘followers’ on Twitter

43. Number of inquiries to Hansel Natural about Monster

45. Thank You!