1. HNC CREATIVE MEDIA PRODUCTION
HNC Creative Media Production Holistic Mark Scheme – Performance Descriptors
Class Marking Scale % Subject Knowledge and Understanding Analysis and Application
First Excellent 1st 100 Work of original and exceptional quality which
in the both the lead and internal verifiers’
judgement merits special recognition by the
award of the highest possible mark.
Evidence of sustained independent and original
thinking. Outstanding ability to synthesise
information.
94 Exceptional work of the highest quality,
demonstrating excellent knowledge and
understanding.
Exceptional work of the highest quality, which
demonstrates deep understanding of concepts,
with sustained critical analysis. Persuasive
development of accurate and relevant
arguments or responses.
High 1st
Upper Mid 1st
Lower Mid 1st
Low 1st
88
82
78
74
Very high quality work demonstrating excellent
knowledge and understanding. Evidence of wide
range of relevant and critical reading and
influence, which may extend existing debates or
interpretations. Outstanding ability to
summarise and demonstrate understanding.
Subject knowledge used very well to support
analysis with particular well chosen examples
drawn from a wide range of reading, influences
and own experiences
Clear demonstration of subject specialist
knowledge
Aims and objectives are clear and appropriate.
Very high quality work demonstrating excellent
ability to critically analyse and synthesise.
Consistent and effective relation of theory
practice, policy and or research.
Analysis and application relate clearly to the
requirements of the assignment brief and may
extend beyond that.
2. HNC CREATIVE MEDIA PRODUCTION
Upper
Second
High 2.1
Mid 2.1
Low 2.1
68
65
62
High quality work with evidence of a range of
relevant and critical reading demonstrating
good critical knowledge and understanding of
the subject.
Supports points well with example of influence
from other texts.
Demonstrates ability to gather information from
a variety of sources
Adheres to the requirements of the assignment
brief
High quality work which demonstrates good
understanding of concepts coupled with good
analysis and evaluation
Arguments developed logically and clearly.
Ability to synthesis information well.
Appropriate relation of theory to practise, policy
and/or research with good examples
Analysis and application relate clearly to the
requirements of the brief.
Lower
Second
High 2.2
Mid 2.2
Low 2.2
58
55
52
Competent work which demonstrates some
evidence of some relevant research but from a
limited or basic range of sources. Fails to go
beyond the basic recommended reading list.
Some ability to summarise information.
Demonstrates reasonable understanding with
no major misunderstandings of key concepts.
Adherence to the requirements of the
assignment brief, through some areas may be
less well developed.
Demonstration of subject specialist knowledge
is a little under developed.
Competent work which demonstrates ability to
describe relevant major concepts accurately, but
which may not be sufficiently thorough,
sustained or relevant.
Analysis may not be always critical in nature and
synthesis of concepts is limited.
Adequate development of arguments. Some
attempt to relate theory to practice, policy
and/or research with examples.
Analysis and application relate to the
requirements of the assignment brief but are not
as developed as they could be.
3. HNC CREATIVE MEDIA PRODUCTION
Third High 3rd
Mid 3rd
Low 3rd
48
45
42
Demonstrates evidence of limited reading. Fails
to cover all key areas but shows sufficient
knowledge and understanding of the subject.
May fail to use some information accurately.
Tendency to paraphrase rather than engage
with material.
Overall adherence to the requirements of the
assignment brief, though some smaller areas for
discussion may be missing.
Demonstration of the minimum of subject
specialist knowledge.
Demonstrates some awareness of major
concepts but with little critical analysis.
Evaluation and ability to synthesise information
is very limited.
Descriptive approach used overall
Analysis and arguments may be unconvincing
and some perhaps flawed.
Relation of theory to practice, policy and/or
research is implied, rather than explicit with no
clear examples.
Overall analysis and application relate to the
requirements of the assignment brief, but this is
achieved in a minimal way.
Fail High Fail 38 Work does not meet standards required for the
appropriate stage of a Level 4 course. Evidence
of study and demonstrates some knowledge and
some basic understanding of relevant concepts
and techniques, but subject to significant
omissions and errors.
Demonstrates little understanding of major
concepts. Largely incoherent, under-developed
and disjointed with no synthesis of ideas.
Fail 32 Work is significantly below the standard
required for the appropriate stage of a Level 4
course. Some evidence of study and some
knowledge and evidence of understanding but
No attempt to evaluate or analyse or to relate
theory to practice, policy and/or research. Little
ability to summarise information.
4. HNC CREATIVE MEDIA PRODUCTION
subject to very serious omissions and errors.
Little or no evidence of background reading.
Overall analysis and application do not relate to
the requirements of the assignment brief.
Low Fail 25
12
Poor quality work well below the standards
required for the appropriate stage of a Level 4
course.
Adherence to the requirements of the
assignment brief is not in evidence or significant
aspects are missing. Subject specialist
knowledge is not evidenced.
Assignment brief not met
Zero Zero 0 Work of no merit OR Absent, work not submitted, penalty in some misconduct cases.
