Mobile Marketing Strategies October 2015

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My Mobile marketing strategies speech I gave at Mobile Day on October 20th, 2015 Find more information about the talk on Omcollective.com

Marketing

Questions for a mobile strategy
Jaap Willem van de Plasse

40% of all searches
on google.nl and google.be
40 %
60 %

What is the job my app or
mobile website is hired to do?

Give voice to the customer
Customer satisfaction

Give voice to the customer
Customer satisfaction
Be where your customer is

1st party data
Analytics Data
User Research

1st party data
Analytics Data
User Research
Existing Users

Connect with user
Mobile only testing
Use mobile
technologies

Jaap Willem van de Plasse
Follow
@jaapwillem

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