Our Portfolio

Our portfolio.
A bit about us, and some of our work.
Last updated - February 2013

Firstly, a bit about us.
We love new ideas and finding How we got here Our company
solutions to problems. Jabberwokie was formed in 2003 as Jabberwokie We employ the very best in the industry, and our
So we use our creative minds and Design and Imaging Ltd, creating off-the-wall collective portfolio boasts some of the biggest and
communications for high street London brands most influential names around.
sensible heads, experience and including The Elbow Rooms, Blag Club and BeatBox.
fresh thinking to develop creative We offer a range of strategic, creative
and we have been building on this platform
and technical services that we can tailor
communication strategies that work - ever since.
to our clients needs on a project-by-project basis.
and then make them happen. The team has over time evolved into a strong-hold of
We will always try to keep things simple and will
specialists with a wealth of industry experience, and
never intentionally over-develop a brief in order
when in early 2012 the opportunity arose to expand
to sell our services.
our portfolio, we were more than ready.
We have developed strong client relationships
built on trust, and the only way this can be achieved
is through consistently delivering above and
beyond expectation.
Shiny new toys are fun, but whilst the pursuit of
new endeavours is an important part of staying fresh,
we believe looking after the people whose trust you
have earned is paramount.

Supplied in commercial confidence. © Jabberwokie Creative Collective Ltd 1

Our core team.

Kate Sutton Joe Jackson Freddie Green Adam Southorn
Client Services Director Head of Planning & Strategy Creative Director Head of development
kate@jabberwokie.com joe@jabberwokie.com freddie@jabberwokie.com adam@jabberwokie.com
Kate has been behind the scenes, delivering digital Having worked for design companies throughout Founder of Jabberwokie, Freddie has over a decade As the youngest-looking of our core-team often
solutions for some of the UKs most recognised the UK and the Americas for over 12 years, Joe has of agency experience working with some of the people don’t believe Adam has in fact been building
brands. As the first point of contact for our clients, successfully delivered projects totalling billions of biggest names around, from Coca Cola to BlackBerry, technical solutions for over 15 years. In Adam,
Kate aims to exceed expectations and above all: dollars to a global market. EMI to BSkyB. Jabberwokie benefits greatly from both the
deliver. boy-wonder manner and a considered technical
team leader.


Working with us.
We pride ourselves on being scalable, How we like to work The partnership
and by being scalable we can quite Brand strategy or campaign planning, creative We like to think of ourselves as an extension of
simply offer more for less. Our talent services or app development, we build a team your team, supporting you throughout the project
pool allows us to take on the big boys, of specialists around a project, with the express and beyond. We like to solve problems together,
whilst our agile ethos allow us to ambition of raising and exceeding expectations. collaborating toward the common goal.
beat them, hands down, every time We pride ourselves on delivering the big agency Project success often means sharing expert
in quality, value and delivery. service, but with added personal understanding resources from both of our businesses. Just as we’re
and fees based in reality. adept in creative and digital communications,
you are the expert when it comes to your customers,
Our aim isn’t to be the biggest, because ultimately,
stakeholders and sector.
what’s the point in that? We want to be the best.

Supporting your needs
When engaged on a project, your day-to-day contact
is available to support your business needs. For the
majority of our clients the solid relationship built
during a project is maintained long term either
formally with a Support Agreement or informally
for ad-hoc assistance. We hope to build that kind of
connection with you.


Who we work for.


Internal communications
When EMI were looking to develop Formally know as Execution
their intranet, they chose to use our Further research into the company and it’s daily
What used to be EMI processes gave us some direction. We developed
team for some lateral thinking, creative that pushes the very best of the EMI’s assets
Sadly this project is rapidly seeming quite a
concepts and design. We later helped paradoxical case study due to the unfortunate current to the top, rockstars and album covers, music and
their developers with the first stages demise of the former international music giant. music videos.
of its implementation However although we did not manage to single When addressing content we took the available up
handedly reverse the company’s financial decline, to the minute trends through from the EMI blogs and
we made some impressive progress and pulling through different social media feeds based on
developed the most engaging structure for internal the users login
communications that no one will ever use.

Why us
Back in 2010 EMI needed to radically revamp
their intranet to engage with their often disparate,
global team and not only allow them to collaborate,
but cajole them into action and improve performance
through synergy.
They wanted to reach out to the cutting edge
within the company and help them go further
with all the tools, experience and back-up the
corporation can offer.


Internal communications
MTV’s UK team based in Camden were MTV United Kingdom Bells & whistles Making a statement
looking to partner with an agency From the moment someone even passes the Developing a strategy and guidelines that allowed the By designing a versatile system that fits the polished
entrance of MTV London, They need to have brand to be applied to events, promotions and trends candy-pop genre as well as it does the grunge-metal
for their event and environmental absorbed the feel, the ethos of MTV. in a consistent structure, maintaining the essence of and punk scenes allows the brand the diversity to
brand communications, they found us Whilst maintaining the essence of the core brand, the core brand. make a statement at any event though the use of
MTV Camden needed it’s own identity as well as the font, colours, materiality, size and location. This
Maintaining the presence of the MTV logo and brand
ability to promote the sister and subsidiary bands, system was instantly applied to the entrance of the
attitude, we developed artwork templates that
events and trends in a consistent structure. Camden HQ.
The Background allowed for the variety of personalities that MTV
operates under. A versatile system that fits polished
About MTV candy-pop as well as it does the grunge-metal and
Now watched by more than 340 million viewers in 139
countries (among them, Russia, China, and Vietnam),
Developing the punk scenes.

MTV has been credited with creating icons (Michael brand for the event
Jackson and Madonna leading a long and glittering “Understanding our global
list), influencing fashion, spawning movies and Step back to jump forward
television shows (Beavis & Butthead, Miami Vice), The global marketing strategy must understand its relationship and the ability to
saving the music industry, even ending the Cold War!! relationship with local affiliates in order to develop adapt your working style at speed
and strengthen it. Understanding the global/affiliate enabled us to implement the brand
Global meets local relationships allowed us to effectively adapt our style
to reflect MTV’s global core values whilst developing,
whatever and wherever the event in
MTV like other Global brands emphasize a common
brand experience but face the necessary variable projecting and implementing the brand as a UK a consistent structure, maintaining
of local experience and local brand experience. (Camden) stand alone entity. the essence of our core brand”
Language, socio-economic factors, consumption
patterns, cultural beliefs, legal and regulatory
environments all affect the impact of the brand or
product delivery.


Charity Day Campaigns
When the ICAP were looking to give Not just a strategy  but a new formula 3-2-1 – Lift off! On the day  and reporting back
their already hugely successful Charity The brand was in place, and the concept had As with any campaign, it’s not just what you say and From concept we established which social channels
been proven, but there was little ‘structure’ to the how... but it’s when and where too! were most appropriate and for which purposes. We
Day campaign a lift, it was our team campaigns - beyond replicating what had worked chose to use a YouTube channel to host the event
they turned to before. With this amazing and quite unique situation
So we set about applying our campaign methodically
and charity videos making the content versatile, and
across the most effective media at our disposal.
to work with, we set about developing some basic allowing users to embed, like or share.
methods that would in turn formulate a platform that We took the old A4 brochure and gave it new life in a
The background we could build upon, year on year. more compact form. A perforated concertina booklet
Facebook pages replicate a lot of the website content
and also host a version of the game. Facebook’s
with one feature, one fact and one call to action on
About Charity Day So we gave it a place to live forum allows for the promotion of the event
each page. All culminating in a tear-off – ‘lift off’ page
throughout the year with success story updates.
Charity Day is a truly remarkable initiative set up by The first, and possibly the most obvious step was to which transformed into an augmented reality rocket
ICAP back in 1992. The basic principle is that for one give the event a tangible home, albeit in cyber space. launch. Twitter has the biggest part to play actually on the
day each year 100% of the commission on any trade A place where the event could ‘live’ and develop  all day, acting a as a live news feed from dedicated
made by ICAP goes to a selection of charities, who year round. Entertaining the audience online twitterers and celebrity attendees... really bringing
in turn help thousands of good causes all over the and in the field the outside into Charity Day, and then feeding that
The effect of Charity Day was already prolific, but
world. This outstanding day has become an annual We styled the new website with a countdown, back through the website...
in order for it to perpetuate, we needed to spread
City event with the total amount raised over it’s 20 banners and mobile friendly animations. We
the word. But first we had to define the message. www.icapcharityday.com
years to more than £100 million! developed an integrated game with international
We asked the Charity Day team to develop success
high-scores charts and timed winner announcements,
Getting to know the people stories - stories of their previous achievements
able to play online, on mobile  and as an app.
preferably with testimonials and supporting photos
This project set the standard for how we like to work,
or videos. Though logistically this was a challenge, The animations developed were then used to
our team were invited into the fold, to really get to
there was an abundance of material to choose from. animate jumbotrons across the globe including
know every aspect of ICAP Charity Day and all the
Time Square, and The Telecom tower.  We devised a
people it affects, through numerous brainstorming
complementary editorial campaign for the national
sessions and location based research, and together
we developed a clear brief, milestones and key
objectives.
Upping the game press including the New York Times to the Telegraph
and The Economist as well as on the Bloomberg
Keeping it fresh market feed network.
With these genuine good-news stories providing the
meat to our message. We now needed a vessel for
it to travel - The wow, the hook that had to be fresh
every time. The theme we defined for our first year
was Astronautical, due to it’s versatility it’s universally
positive psychological effect.


Together we raised
£12,100,000


Interactive water saving community
As Thames Water’s lead digital The idea The map Bringing it all together
communications agency, we have been The map acts as an interactive experience for users to Within the tabs and embedded into the map are
explore ways in which to save water, calculate usage not only links back to their main website for more
responsible for developing Waterwisely, A community
and discover more tips on saving water. The solution information, but also to most other regularly updated
a multi-platform interactive water We proposed the development of a virtual
provides bite sized information, using imagery Thames Water channels. From YouTube and twitter
community for Thames Water’s water-saving
efficient community. initiatives and water-education, to work on all
and videos to enhance the key messages. The to Thames Water Live (another of Jabberwokie’s
information was layered allowing users to read more projects)
platforms and integrate seamlessly into social
by signposting them to other areas of the Thames
channels. By addressing all water-use and water
Water (and partners) websites. Mobile and on the move
Why Waterwisely? supply education within the same online space we
built an accessible and updatable hub. An exploratory
The Calculator
We built a mobile version of the site tested against
interface for all Thames Water’s customer facing iOS Android and Windows Mobile. We also developed
The history The map also encourages consumers to take part, a touch interface including the worlds first touch-
programmes.
When we were asked to help Thames Water improve collecting tips and pledging to save (litres) along screen form sliders for the iPad. We have also entered
their consumers understanding of their water usage. Taking the ‘us’, not the ‘us and them’ approach that the way. discussions for a Facebook integration in the future
Jabberwokie being who we are took a step back and we created a true sense of community which was in
attempted to empathise with the consumer. ...This turn promoted and voluntarily shared by over   www.thameswater.co.uk/waterwisely
exercise would have been a lot trickier if we weren’t 10,000 people.
consumers anyway.
The almost drought
So why the town? Waterwisely’s latest iteration was designed to
Research showed that when addressing the issue work in conjunction with the drought and Olympic
of saving water from the perspective of the water campaigns of 2012. We introduced key messaging
supplier it can be all too easy to sound overly areas as well as updatable sections (e.g. The Olympic
authoritarian. And by and large, customers don’t Park), background seasonal changes (allowing for
like to be told what to do. So we decided to employ seasonal messaging - save-water / report a leak. We
a model of displacement, by divorcing both Thames also introduced an HD/zoom level giving scope for a
Water and the user from the issue we found we could far greater depth of content.
address CSR in a much more accessible way.


Online billing support centre
An interactive online support and The plan Creating more than just “...It’s different to anything any
information centre for Thames Water’s company has ever done, it’s beautifully
new billing format. For use in training An uncomfortable truth a pretty interface designed and built and the content is
It’s a sad fact that most, if not all of us only really think As we like to with every brief, we immediately started
internally, by the call centres, and as a about our utilities supplies when a bill comes through
great too. Once again, I think we’ve
to look at the business case holistically and sought
free-standing customer support service. the letter-box. So when Thames Water were rolling out ‘value-add’ wherever possible. We approached
created something pretty special”
out their latest brand development, the good-old the architecture with a keen eye for the simplicity, Head of Brand & Digital Communications 
postal bill was one of the most important things for but without missing an opportunity to provide Thames Water
them to get right. or promote relevant information if the user is so
inclined.
Turning the ship
With over 9 million customers across the south Touch me, get a feel for me
of England, making sure the new-look document So with the brief allowing Jabberwokie to go
remained clearly comprehensible was paramount interactive, we developed an entirely original
for the rollout. So once the new brand elements had interface. Whilst we still used hot-spots instead of the
been stitched into the complex bill structure it was commonplace pop-ups you might expect to see
imperative to ensure there was no confusion.
App-lication
Our starting point
The purpose of this site is to be a stand alone
Previously the help for Thames Water customers had information/ support centre designed to inform
been a fairly well hidden static info-graphic, and in customers as completely as possible about the new
comparison to a lot of other water suppliers, this was bill design and structure. In turn this should mitigate
quite an elaborate solution. But with a reaffirmed the necessity of calling Thames Water for this
focus on customer satisfaction Thames Water we’re purpose.
determined to make the transition not only pain free,
but a pleasurable experience. Design and development of an interactive online
support/information centre for Thames Water’s
new bill designs. Within this centre we will offer the
consumer full control over what areas, sections or
individual words and icons they wish to know more
about.


Brand development and marketing
For the past three years, we have Building it up Building in the background Going global and beyond
been providing packaging and offline Behind the scenes, we have been helping establish We are currently looking at the launch campaign
The embryo business Babička Vodka with a consistent look and feel across and beyond, with public adverts, launch events,
communications for Babička Vodka. In their public profile. Stripping back some of the more environmental branding and location-based
Babička came to us as an embryo brand, the concept
2012 we were entrusted with the brand was developed and the product was selling, and colloquial assets and providing them with a set of promotions through a mobile sub-campaign with
development and marketing account was particularly popular amongst mixologists and guidelines, templates and an intranet – a hub for all future potential. To watch it all unfold please watch
ready for their international rollout. within the industry. Despite making a profit for the their global sales tools, bottle and packaging artwork. this space: www.babickavodka.com or follow www.
proprietors, word of mouth and door-to-door sales This centre also helps them manage their online twitter.com/babickavodka.
was a very labour intensive way of building a brand, profile, with integrated social profile & SEO charts, it
and along with a great product, they also had high allows them to add edit and update product ranges
aspirations. along with all their corresponding documents and
assets.
Our first involvement
Getting up to date – and staying there
Initially we were engaged to help out with some fast
turn-around magazine adverts, however seeing the We have also been consolidating the vendor
potential, Jabberwokie swiftly became involved in the information and plotting them into a style version of
development of the brand, concepting their public Google maps ready for the global rollout this spring.
image and providing them with a hook for their USP. We have also integrated this into the site’s content
Since then Babička has relied on us to maintain and management system, allowing them to stay up date
drive their brand - though the public face of this is with minimal effort or expense. A combination of
only due to launch this spring (2013). templates, live feeds and a simple to use CMS will
ensure that Babička’s online presence will never
grow stale.


Data security campaign
Canon reached out to us to help them A bit of background Time to get creative In the future
promote data security across its Whilst the environmental branding and stationary’s
Under the bonnet Making a recognisable mark shelf life has sadly already past, the screensaver was
international community via the media developed in such a way, that with little modification,
So Canon the company needs little introduction,we Sticking closely to the internal brand we developed
at their disposal including email, an RSS all know about the consumer products - printers, a series of design with striking imagery and headline it has become a permanent outpost for the very latest
screensaver and offline publications scanners, binoculars, digital cameras, SLR cameras, copy only. Each design addresses a different user company information. We are currently working on
lenses etc... However behind the scenes, their instance where data was most often mishandled. a system, which will fully integrate this into Canon’s
breaking technologies include medical, optical and The tone of voice was deliberately friendly, so as to intranet, aggregating global content and tailoring
broadcast products, as well as ophthalmic and x-ray. appear as colleague advice and not management messages to the individual login.
As you can imagine, a company with such a wealth orders. The image subjects are satirical with a twist
of highly confidential technical knowledge, securing of humour, but as they were treatment in a duotone
their intellectual assets is a high priority. almost CCTV style, the severity of the message
wasn’t lost.
Securing our part
Jabberwokie was approached to develop an internal “By asking the right questions
campaign to educate and remind Canon employees Jabberwokie helped challenge ideas,
of the importance of Data security. Whilst the change and clarify perspectives, leading
message needed to be clear, the environmental
brand guidelines were some tight parameters to work
to some unexpectedly brilliant results”
within. Spreading the word
Getting the message noticed Once we were happy with the message, we
developed wide ranging campaign assets, with
As research showed, few employees deliberately
individually tailored artwork based on each user
mismanaged data and if they did, then it would
interaction, from strap lining USB drives and
probably take more than a notification to persuade
stationary to developing an RSS-fed screensaver
them otherwise. Therefore our aim was to not only
which was instantly updatable via their CMS.
provide environmental reminders to drive home the
point, but to attempt to place the reminders, as close
to the point of the problem as possible.


Responsive website design
The leading commercial photographer Good, but a bit too flash
Getting the look Quick to access, simple and clean one-thumb
navigation, light data usage and of course showing
Rory Carnegie relies on Jabberwokie to The first iteration was leaps ahead of the competition
Rory’s work in the very best 320ppi and utilising the
The latest iteration
develop his sites as bespoke showcases in 2006 and left Rory the envy of many other portfolio
whole screen.
holders by the site ever changing face and it’s Most recently we have addressed the ‘tangible web’
for his work by making the site truly responsive. Of course it also
updatability. Unfortunately this wasn’t to last too long We are now working with Rory to develop and refine
due to the advent of the iPhone and the impending needed to be easily updatable by his team as new his peripheral presence online, develop his blog
demise of Flash. work is produced. We chose Umbraco as the most strategy and increase his social reach across only the
The Background appropriate management platform. most appropriate channels. The charts are looking
good, but we’ve set the bar high.
Rory has also been a lecturer and thought leader in his
About Rory
Rory Carnegie, for those that don’t already know, Developing our relationship field for some years, and recently we helped develop
a strategy to enable him to share his musings with the
www.rorycarnegie.com

is a visionary and an insightful photographer Taking a step back world via a blog and social channels including twitter
internationally renowned not only for his engaging and Pinterest.
From the very beginning of our relationship Rory’s
and well exhibited personal work, but for conceptual
online presence has been an evolution in line with
commercial work for the likes of Ebay, Sky, Eurostar, Going mobile
Rory’s ever developing portfolio and new ways users
Umbro, Yoplait as well as publications such as The As a key part of the tangible web revolution we have
can access content.
Times, NY Times, GQ, Observer and The Daily developed a mobile iteration designed and developed
Telegraph. In 2008 when we were hurriedly redeveloping the specifically with the mobile user in mind.
site outside of flash, we found the time to asses the
Our first project together previous site’s analytics. There were a few surprises
Way back in 2006 Rory approached Jabberwokie to in the user journeys, and our revised IA was greatly
develop his site as a bespoke showcase for his work. simplified as a consequence. Recent statistics have
With an obvious eye for the aesthetic Rory’s website been greatly improved.
was already a solid benchmark in it’s field. In order
to step it on we had to do something special. We “I just love the way Jabberwokie
produced a dynamic and interactive interface with deciphers my thoughts and projects
easily updatable content to keep the site looking them perfectly online”
fresh with minimum effort.


Jabberwokie Creative Collective Ltd
The Jabberwokie Studio
1st Floor, 2 New Kings Road
London. SW6 4SA

+44 (0)20 7736 3396
hello@jabberwokie.com

www.jabberwokie.com
twitter.com/jabbertweet
facebook.com/jabberbook

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