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Multi-Platform Takeover

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The Advertising Research Foundation
The Advertising Research Foundation

The Bottom Line and Beyond

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@The_ARF #ARFAM2014@The_ARF #ARFAM2014 Multi-Platform Takeover: The bottom line and beyond To be presented at this year’s ARF Audience Measurement Conference
@The_ARF #ARFAM2014 Title in initial cap 32 Verdana • Optimizing engagement and ad impact across five platforms: TV, internet, smartphone, tablet & radio
@The_ARF #ARFAM2014 Speakers: Joan FitzGerald – comScore, Inc.
@The_ARF #ARFAM2014 Learn the results and takeaways from this study Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross- platform and modeling research. June 8-10, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th)

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