Programmatic

1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014
How to Evaluate Site Impact:
Programmatic
To be presented at this year’s ARF
Audience Measurement Conference

2. @The_ARF #ARFAM2014
Programmatic
• Learn about the relationship between perceptions of
online publishers and advertising effectiveness

3. @The_ARF #ARFAM2014
Speakers
Joline McGoldrick –
Millward Brown Digital
Hannah Pavalow – Millward
Brown Digital

4. @The_ARF #ARFAM2014
Learn the results and takeaways from the
study
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)