Personal Information
Entreprise/Lieu de travail
New York, NY United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
thearf.org
À propos
The Advertising Research Foundation (ARF) is an association where practitioners from every avenue of advertising – agency, academia, marketer, media, and research – gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields knowledge that is meaningful, actionable, and indispensable – knowledge that empowers our members to have a true impact on their marketing programs and their organizations.
Mots-clés
big data
media mix modeling
social tv
consumer research
#actionableintelligence
millennial males
#arfrethink14
consumer insights
second screen
millennial men research
real-time marketing
market research
programmatic buying
creative solutions
advertising
Tout plus
- Présentations
- Documents
- Infographies