Louisville Executive Resource Network Presentation 1 13 2010

Social Media Networking
where the world is going, you need to go

Junction Consulting LLC
“Putting Organizations on the Road to Growth”

Networking


Social Networking


Overview:
 Social networking truly is the new way of the world. With print
on the decline and the number of bookmarking, sharing and
blogging sites increasing every day, this is one medium that is
demanding attention – and it’s either get in or be left in the dust.

 When used correctly and effectively, these sites have the power
to deliver your message – whatever that is – to more people
than you ever dreamed possible.

 Three things you can do – Publish, Share, Network
◦ The more you publish, the more search engines will find you.
◦ When you share, you can promote yourself, your services & your partners.
◦ And networking is all about building and maintaining the relationships that
allow you to help others, and, for them to help you.


 Begin becoming a valuable member of the community

 First, create profiles on the following top social
networking, microblogging and blogging sites:
◦ Social Networking
 LinkedIn
 Facebook
 MySpace
 You Tube

◦ Microblogging
 Twitter

◦ Blogging
 Blogger
 WordPress


 LinkedIn has:
◦ 55 million users
◦ All Fortune 500 companies
 and most of the next 500
◦ Users from 150+ countries
 LinkedIn is your business suit
◦ Show case your resume
◦ Spotlight recommendations
◦ Demonstrate expertise
◦ Build connections
◦ Engage in job search
◦ Link to your blog or website

Where to begin

 Craft your profile – get to 100% ASAP
 Pay attention to the little things
◦ Summary
◦ Specialties
◦ Professional photo
◦ Additional Information
 Ask for recommendations from those who
know the quality of your work
 Use Slideshare, Box.net, Amazon, etc. to
demonstrate expertise

Building a network
 There are a wide variety of approachs
◦ From a small, tight group made of just those you know
personally,
◦ To a strategic mix of those you know and those you want to
know (whether for business or other reasons),
◦ To “scalp-hunters” – those who use LION or tout huge
numbers of connections in their headlines
 Beware – some, but not all of them are spammers

 Find connections by importing your Outlook, Gmail,
etc. address book
 Don’t be too broadbrush in your invites or you may
hit the dreaded “IDK” roadblock


Larry:

I’d like to add you to my professional network on LinkedIn.

- Jack Tillman

vs

Larry:

I really enjoyed your presentation at our local library on
Tuesday. I’d appreciate it if you’d allow me to add you to
my professional network on LinkedIn. Thanks,

- Jack Tillman

Tip: Take the time to personalize your invites


Search jobs & companies

 Search Jobs by  Companies by
◦ Title ◦ Hierarchy
◦ Company ◦ Titles
◦ Location ◦ Connections
◦ Locations
◦ New Hires
◦ Current Employees
◦ Former Employees


Ask questions and share your knowledge


Use groups to connect, converse, & learn
You can join up to 50 at a time


 Facebook
◦ Largest single social network
◦ 320 million+ users
◦ 100 million unique visitors
 Facebook is your business
casual
◦ Site is perfect for grabbing the
attention of educated
professionals


Where to begin

 Like LinkedIn, with a profile
 Import contacts & serach via a specific
school or company
 Post new material twice a week and
participate in groups
 Use the events, photos and notes
features to keep your page current


 With Facebook you can create a
business page in addition to a
personal page
◦ System asks you if you want to do so
when you first register
◦ Due to the nature of the site, create a
business page with an interesting catchy
angle. e.g. use a tagline as the name of
the page and your company’s name as
the secondary title

Status updates & news stream


Quality, not quantity.


 Twitter
◦ 52+ million users
◦ Fastest growing social
network
 Twitter is your cocktail
party
◦ It is the best vehicle for
frequency outreach and
reaching the masses.
◦ It truly is the billboard
advertising of today –
minus the cost.


 Twitter is:
◦ Message of 140 characters or less
 Think haiku
◦ Real time conversations broadcast to the
entire network or Direct messages
◦ You can follow people you want to know
 Experts, Current or potential customers
 You can create an audience that follows you


Twitter: Finding a market

Twitter has search capabilities, so use them – find people you
know, people you think sound interesting and people you think
want to hear what you’re all about. Research shows about 15
percent of the people you follow will then follow you.

Tweet using the budurl service so you can track readership
numbers


 Online social networking takes time
and patience – just like the face to face
version

 Posting information is not enough.
◦ It’s important to converse with people by
posting on others’ blogs, writing @replies
on Twitter, answering questions on
LinkedIn, etc.

 Engage with others – it will pay off.

Louisville Executive Resource Network Presentation 1 13 2010

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