Ducorp Brand Book Key Concepts

BRAND BOOK
# S t o r i e s T h a t M a t t e r
# R e n a i s s a n c e
# B e a s t m o d e
G E R O N I M O S T A G E | M A Y 2 0 1 9

D U C O R P B R A N D B O O K | G E R O N I M O S T A G E | M A Y 2 0 1 9
TABLE
OF
CONTENTS
INTRO
THE 5 KEY CONCEPTS
KEY 1: LIFE FORCE THEORY
KEY 2: THE TRUST THEORY
The vision
The brand pillars
Authenticity
Giver mentality
Competency
KEY3: STORYTELLING THEORY
Sharing Ourselves
Building communities
KEY 4: EVOLUTION OF MAN THEORY
KEY 5: THEORY OF WORLDS
The Ducorp brand story
The Ducorp brand architecture

INTRODUCTION
The purpose of this document is to highlight our beliefs, uniqueness and that of our team members. It is a tool that will
accompany us on our journey to fulfilling our potential, serving as a guide to unite our collective efforts towards a common
goal and giving us a sense of purpose in our daily activities. This brand positioning document further serves as a reference
for our communication in a highly socially geared world.

5 KEY CONCEPTS
Ducorp is a family investment company. Our mission is to deploy our family values in everything we do.
We cultivate amazing talents and unique businesses around trust based in truth, and geared to add value to others.
Our foundational philosophy is built around 5 key concepts: “Life Force Theory”, “The trust theory”, “Storytelling Theory”,
“Evolution of Man Theory” and “Theory of Worlds”. These key concepts guide and influence our operation
in the course of our work.

KEY 1
LIFE FORCE THEORY

KEY 1 : LIFE FORCE THEORY
All organisms grow from a central point. The same applies for organizations.
At the core, there is an idea, the essence of what the organization believes. The organization’s growth depends
on understanding, organizing, executing and communicating that essence.
Similarly, for the individuals making up an organization, cultivating a core is key to sustainable success and happiness,
both in personal and professional life.
We all reap what we sow. We do not rely on luck, connections or opportunities. We need to prepare the soil,
sow the right seed and tend to it regularly and consistently, till the time comes for harvest.
We believe that bearing fruits is not an overnight thing. It takes time and there are no shortcuts.
Like life, this is a marathon not a sprint.

TIME, PATIENCE & JUDGEMENT
AN INTROSPECTION
Most default to judging people from past
experiences and current state. This forgets that
everyone is on a timeline and what they will
become. This transformation takes time. If you
want a seed to grow into according to its blueprint,
be patient. Drowning it and expecting faster
results does not work.
We’re all on different timelines and that path
should lead to happiness. We must first try to
understand where people are heading to begin to
add value to their lives. We should also understand
that along the way, some can’t synchronize their
action towards who their blueprint say they
should be.
This can be because they are genetically not
predisposed to achieve it; some don’t put in
the effort to become what they know they
can be; some want it quickly and short-circuit
the growth cycle.
In a competitive world, patience connects the
dots to success. Time, and not money, is the only
valuable factor. Money is simply the hustle that
allows us to buy time to grow into our true shape.
When others judge us according to their
timeline, it distorts reality because they do not see
where we are heading, and that every step
we make is getting us to our goal.
When we play the long game, it only matters that
those we compete against slip for us to pounce
and snatch the prize. When we think in those
terms, we are only trying to beat our best scores,
and the prize is just a level achieved. We do not
play against anyone but ourselves. It is also what
gives us a level headedness to carry our humility
along with us and not plateau.

KEY 2
THE TRUST THEORY

KEY 2 : THE TRUST THEORY
Global, instant and free communication and an inability to have perspective, confuses people.
This leads to a lack of self-esteem that forces people to live their lives based on what others think of them.
More than ever before, people need guidance, leadership and inspiration. They seek truth from those whom they trust
are adding value to their lives. Trust based in truth is what enables us to connect, to relate, to support, to explore, to grow,
to create, to share, to love, to live…

At Ducorp, we are in the
business of building trust
based in truth and geared
towards adding value
to others.

OUR
VISION
To be
the voice of truth in a world of confusion,
cultivate trust and add value to others,
so as to
collectively work towards an inclusive and
fulfilling future.

OUR
MISSION
While most are focused on advertising products
and sales, we are on a mission to coach talented
individuals into role models and share their
amazing stories. This connects us to networks
based in truth and geared to add value. Our aim
is to listen and to serve these communities
by solving their real issues.

THE
BRAND
PILLARS
AUTHENTICITY
COMPETENCECHARACTER

AU-
THEN-
TICITY
Who we are and what we do speak louder
than what we say.
Being authentic means being who we say
we are and encouraging open and honest
communication.
It is about being honest and true to ourselves,
being loyal to our principles, not being controlled
by what people think of us.
It involves being self-aware and having the
perspective to distinguish right from wrong
and doing the right thing and doing it right, not
compromising ethics for personal interests.

AUTHENTICITY POINTERS
• Talking straight and telling the truth
• Being aware of our audience at all times
• Not manipulating people or distorting facts
• Being transparent
• Making things right when you’re wrong
• Recognizing when you are wrong and admitting it to the world
• Demonstrating humility and not letting pride and the opinions of others get in the way
• Showing loyalty to yourself and your happiness first
• Not making excuses, ever
• Taking responsibility and acknowledging that everything that happens to you is your fault

We are here to serve, to deliver what we promise and give
more than the expected value.
We strive to bring value without expectation of anything
in return. This involves demanding more of ourselves that
others do.
We are focused on learning and applying our knowledge
to make a difference. We put the collective interest ahead
of our own, operating with the primary goal of adding
value to others.
GIVER
MEN-
TALITY

GIVER POINTERS
• Demonstrating empathy by putting ourselves in others’ shoes.
• Showing respect and genuine care
• Living to add value to others
• Acknowledging the contributions of others
• Valuing gratitude and the game of business more than money
• Not judging others and being self aware
• Confronting reality and taking issues head on
• Exerting a positive influence in our interactions with others.

Expert competence comes from always striving to be
the best we can be and spending the hours and being
disciplined about how to get there.
The passion for our work, a commitment to quality, and
relentless attention to details are essential markers of
excellence. We constantly look for ways to challenge
ourselves to learn, grow and push the boundaries of what
we think we can do.
COM-
PE-
TENCE

COMPETENCE POINTERS
• Developing a track record of results
• Talk matching your actions and delivery
• Being a constant learner and continuously improving
• Clarifying your expectations based on your happiness
• Holding ourselves accountable
• Taking responsibility for results not actions
• Not blaming others when things go wrong;
• Listening and seeking to understand
• Keeping commitments

MOTIVATED
EMPATHIC
HUMILITY RESPONSIBILITY HONESTY
THE
DNA
TRUST BUILDERS
COMPETENCY
AUTHENTICITY
TALENT
SUPPORT
PROTECTION
COLLABORATE
SHARING
STORYTELLING REACHING OUT
FORWARD THINKING COMMITTED TRUSTWORTHY
HUMANITY
TECHNICAL EXCELLENCE LEARNING
WORK ETHIC DISCIPLINE
PROFICIENCY
VALUING
THE MARKET
EXPECTATION
GIVER
ENABLING
PROACTIVENURTURING
COACHINGGUIDE
CREATIVE

TRUST
INME

INSIDE-OUT
APPROACH
CONTRIBUTING IN MAKING
THE COMMUNITY THRIVE
HELPING OTHERS
BE THE BEST THEY CAN BE
BEING THE BEST YOU CAN BE
BEING TRUE TO YOURSELF

INSIDE-OUT
APPROACH
BEING DOING INTERACTING THRIVING

VALUE
SYSTEM
INTEGRITY EXPERTISE CONTRIBUTION SYNERGY

KEY 3
STORYTELLING

STORY-
TELLING
Stories based in truth are an effective vehicle
to foster relationships.
A good story makes an emotional and personal
connection, takes an audience on a journey and inspires
action. Stories enable people to trust us as we reveal our
character, giving expression to our authenticity, our empathy
and our competence.
We tell stories that matter. They show our humanity,
expose a glimpse of the real, not just someone boxed in a
task. It follows our life-shaping experiences that made us who
we are, who we aspire to be and, forms bonds that are true
and meaningful.
Threading our stories together builds communities.
Through our stories, we aim to give faith in life and connect
communities that are powered by truth and trust.

KEY 4
EVOLUTION
OF MAN THEORY

EVOLU-
TION
OF MAN
THEORY
We’re living in an age of constant evolution.
Today, technology not only serves man, it has become an
extension of man’s capabilities, enhancing his memory, his
performance, his effectiveness, his connectedness.
Enabled by the internet, humans now have the ability to
connect to a global consciousness and communicate with
each other instantly. For the first time in the story of mankind,
evolution is happening in a non-biological form.
Technology is contributing to and forming part of evolution.
Technology is evolving mankind and humanity.
To exist in this renaissance, we must share our experiences
with a purpose to add value to the lives of others. The
collective stories and content we share are a legacy for
humanity.

KEY 5
THEORY OF WORLDS

THEORY
OF WORLDSEncountering an organization is like
discovering and exploring
a new planet.

THEORY
OF WORLDSEncountering an organization is like
discovering and exploring
a new planet.
• What we notice first is The Landscape, these are the
distinctive characteristics, features and heritage of the
organization, that are all immoveable aspects.
• The second noticeable element in this new world is
The Population, that is the profile of the people who form
part of the organization.
• The third aspect of the organization is The Environment:
these are the processes, performance indicators and
achievements of the organization and what it does. This is
the brain aspect.
• The fourth element is The Atmosphere: the cultural and
emotional facets of the organization as can be felt within
and outside the organization.
• At the heart of the organization is The Core: the essence
of what the organization represents and stands for.

FIRST LEVEL:
Coach and Build Role Models
Of Our People. Break the barriers
of self-awareness, truth and
self-esteem.
SECOND LEVEL:
Share their Stories. This leads
to our brand and core values
speaking through our people.
THIRD LEVEL:
Create Communities Around
Adding Value
FOURTH LEVEL:
Share the Stories of Our
Communities. This speaks of
core belief of adding value with
no expectations of return.
FIFTH LEVEL:
Listen and build solutions these
communities ask for.
SIXTH LEVEL:
Develop or acquire businesses to
transmit these solutions to add
value to communities.
1
2
3
4
5
6
BRAND ARCHITECTURE

Share their Stories. This leads to
our brand and core values speaking
through our people.
2. SHARING STORIES
Coach and Build Role Models
Of Our People. Break the barriers
of self-awareness, truth and
self-esteem.
1. COACHING
Create Communities Around
Adding Value
3. CREATING
COMMUNITIES
Share the Stories of
Our Communities. This speaks of
core belief of adding value with no
expectations of return.
4. COMMUNITY
STORIES
Listen and build solutions
these communities ask for.
5. DELIVERING
SOLUTIONS
Develop or acquire businesses
to transmit these solutions to
communities.
6. DEVELOPING
BUSINESSES
ROAD
MAP
START

THE
STAGES
Build confidence for our people to
share their stories (X-Team)
ACADEMY
Share stories of our people and
those in the communities we help.
MEDIA
Develop tailored solutions
to solve problems prevalent
in these communities.
VENTURE STUDIO
Develop tailored solutions
to solve problems prevalent
in these communities.
CONSULTING AND
CONTRACTING
ROADMAP

THE
METHOD
The main element of every
business is people. Training people
to know their truth and get a path
to self awareness and self esteem
is our mission. They create their
leverage, and we source from
their story.
ACADEMY
We are students of the market.
We test content for attention.
Our goal is to fill in the cracks of
when people is on their mobile
phones with entertainment,
written, audio etc.
MEDIA
We test our ideas to create
businesses that people want.
We deliver and create commerce
around that.
VENTURES
Once we know what we’re talking
about, we can consult others.
PERSONNEL
VENTURES

Satoshi’s life is a club focused on a community of high
network individuals (HNWI), People Influencing the
Blockchain Space and Blockchain Experts. The aim is to
provide them with a safe, private space to be on the right
side of history. They have on-demand blockchain expertise,
access to best in class global deals from blockchain
ventures and events, and real news from informants
imbedded in communities. The overarching theme of the
group is privacy and participation based in truth and geared
to add value to others.
SATOSHI’S LOUNGE
(EXCLUSIVE CLUB)
VENTURES

As it is an exclusive club, barrier to entry is required. These
are: (a) a $5000 registration fee and a $5000 yearly fee; (b)
an invite-only system where each member has a maximum
of 3 invites to invite their peers; (c) a maximum of 2,100
members in the club.
The revenue is driven back into our business to get more
benefits for our members, provide for a concierge service.
Since privacy is a central component of Satoshi’s Lounge,
we only expose the stories of our work in the blockchain
space which is threaded towards action and addressing
real problems.
SATOSHI’S LOUNGE
(EXCLUSIVE CLUB)
VENTURES

Shoppers club is a community that creates sub communities moving to buy
items in bulk. This achieves a few things, such as a real insight into brand
power, plus this is cheaper because of the economies of scale than buying
on your own.
Members can buy on amazon and benefit from discounts on the shipping
(shipping being the item). This provides choice from international brands.
In managing the community, we encourage discourse and finding out what
people want us to do. Our salespeople broker the deals with manufacturers
and provide coupons for people to claim for their products. Each coupon
claimed gives us a commission.
The first iteration is a pick up only. Further iteration can include deliveries,
e-commerce portals and lockers.
We share stories of this community, their problems and thread this through
the community. These stories are unrelated to the products themselves
although we aim to solve their problems.
SHOPPERS CLUB
(COMMERCE)VENTURES

Word of mouth is not yet commoditized in certain regions of the world. A
system whereby there is a rating on tradespeople (electrician, plumbers,
cleaners etc.) and comments that is ordered and accessible is the aim of
FindRate. It is free to participate from consumer and tradespeople.
The business model revolves around supplying items to the tradespeople via
Shoppers Club. However, the discount amount revolves around the rating of
the tradesperson. Higher ratings, higher discounts.
Future improvements will strengthen the reputation system by using training
and certifications markers, etc.
FINDRATE
(REPUTATION)
VENTURES

Obrica (O! Cabri) is a new age project manager and contractor. We are
intense workers, have deep connections to get and manage the right
subcontractors faster than everyone else, and always aim to do everything
to surpass the expectations of clients.
We take pride in our work.
Our truth is that we sleep little and spend time delivering to earn your trust
and your cash. We’re hustlers with experience in general contracting and
maintenance. We may from time to time slip up and make excuses for our
mistakes. That’s because we say “yes” often.
But our promise is that we will always double up efforts to get what you
need done. And we will complete any work we start.
The business model is predicated on obtaining contracts and reinvesting in
our business to grow it for the long term.
OBRICA
(GENERAL CONTRACTING
& MAINTENANCE)
VENTURES

The East Africa Micro VC uses blockchain technology to effect real change
in underserved economies. It does so by funding micro companies and
entrepreneurs in East Africa via Cryptocurrency and tokenizing corporate
ownership.
Cheque sizes range from $200-$300 for each enterprise.
Through its operation, EAM.VC aims to help these entrepreneurs through
self driven commercial initiatives as opposed to donation. This has for effect
of focusing the attention of individuals on creating and running commercial
endeavors. Each enterprise is responsible for its own commercial success.
The business model is predicated upon the repayment of the loan from
those ventures. This effort is done in conjunction with partners acting
independently based on a charter and not in a formal JV infrastructure.
EAM VC
(FINANCE)
VENTURES

Mauritius Blockchain Meetup. The largest networking group in Mauritius
for anyone interested in blockchain, cryptocurrency, digital assets and
decentralized applications. Members come to discuss technology, business
opportunities, policy and more to be at the forefront of the blockchain wave.
They share their stories with passionate individuals and leaders in the field
from Mauritius and the world.
This is a not-for-profit initiative. It is also preparing to send content via
newsletters and videos to people.
A monthly event similar to shark tank but that brings the speakers and
audience to add value to others without expectation of return. This is filmed
and content is distributed online.
Revenue is obtained via sponsorships, ticket fees and online advertising.
BRANDS & INITIATIVES
#HUSTLEMANIA (THE SHOW)
VENTURES

It may look like we’re doing many things. We aren’t.
The different ventures is like a product line.
Our Business Model
We manage groups of people around their areas of interest. We
commoditize their attention to get them benefits, price discounts and
the like. We take a commission from the seller. For Satoshi’s Lounge
we take a fee from members because of its exclusivity although the
model is the same.
We build our brand by telling our combined stories along the way.
For special businesses like Obrica, EAM VC, this is targeted to different
audiences but the focus is still building a community around those brands.
Our Timeline
We’re running a marathon. We’re patient. Some communities will form faster
than others and grow in staggered releases, and the first revenue generating
company being Obrica and the first community being Mauritius Blockchain
Foundation.
Our focus is on building on our X Team capabilities to rise to the challenges
of delivering on the above and managing matters through truth and geared
to add value to others. +Value2Ors
SIMILARITIES IN BUSINESS MODELS
MODELS

www.ducorp.Co
| Investment Co. |
• Linkedin.com/ducorpco
www.dx.team
| Ducorp X-Team: Academy, Media,
Venture Studio, Consulting
and Contracting |
• linkedin.com/ducorpXT
• facebook.com/ducorpXT
• twitter.com/ducorpXT
• instagram.com/ducorpXT
• youtube.com/ducorpXT
• medium.com/ducorpXT
www.obrica.com
facebook.com/Obrica
www.sl.life
| Satoshi’s Lounge |
instagram.com/satlounge
www.shoppersclub.io
facebook.com/shopperclub
www.findrate.mu
facebook.com/findrate
www.eam.vc
facebook.com/eamvc
www.meetup.com
MauritiusBlockchain
HustleMania
is handled by its distributor
DX Team
ENGAGE WITH US
MODELS

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