Slides from the #WeLoveData Fasterclass on February 11th. How to use Custom Segments to better understand and retarget to your audience, plus some useful Custom Segments to try out.
11. Finding Your ‘Whales’
Filter conditions by revenue – what drove their decisions?
(Revenue – Per Session – Greater Than – X)
12. Organic Image Search
Is Google Images driving traffic to an image-heavy site?
(Referral Path - Matches Regex – images|mrges|imagedetail)
13. Really Engaged Traffic
Non-purchasers, but heavily engaged in your site
Can you convince them to come back?
(Goal Completions = 0, Transactions = 0, Pageviews > X)
14. Other Examples
Customers converting more than once
(Goal Completions >1)
Conversion rates inside/outside of business hours
(Hour > 8 – Hour <19)
Analyse visitors who reached certain blog posts or pages
(Condition – Page = X) or (Condition – Page ‘Starts With’ - /something)
Visitors using certain device types (e.g. screens under 60px wide)
(Screen resolution – Matching Regex - (^[1-5]?[0-9]?[0-9])x([1-5]?[0-9]?[0-9]$)