2. Task: Research U10 1.1
Analyse the characteristics for your audience. Use appropriate research methods,
primary and secondary, qualitative and quantitative research, to create a picture of the
audience you will be creating work for. Consider closely demographic and
psychographic information. Engage with the sources and information at each stage and
be clear how it helps you with you project.
3. RESEARCH
Research Methods
Existing Products
Vox Pops: (vox populi, meaning voice of the people)
Surveys: Online or in person
Focus Groups
Quantitative Research: Programme ratings, hits on a
website, box office figures etc.
Qualitative research: Film reviews, game reviews, attitudes
to media products, responses to advertising campaigns etc.
Methods & Sources Of Research: Books, directories,
newspapers, film archives, worldwide web
4. RESEARCH
Primary and Secondary
Primary Research techniques (new data)
Online quantitative surveys
Online qualitative forums
Interviews, focus groups
Social listening
Secondary Research techniques (desk research)
Market/Category Data
Survey Results (Conducted by another source)
Consumer Market
Category Trends
Reviews
Online Forums
5. Primary Audience research
• Observation: an observation I can find is that 83% of my audience want history
behind easter egg if there is one whereas 17% don’t.
• What this says about my audience: that my audience clearly want all the facts
when it come to any easter egg discussed in the video
• How will your product appeal to this audience: the way my product will appeal to
my audience is that if I find any history behind certain easter eggs then I will
discuses them within my video.
6. Primary Audience research
• Observation: an observation I can make from this page is that 83% prefer a factual easter
egg video to focus on more important easter eggs over a game franchise than 17% who
preferred video to focus on easter eggs from one game.
• What this says about my audience: that they prefer to look at videos that look at more
important easter egg that span through the whole of a games franchise.
• How will your product appeal to this audience: my product will appeal to this audience by
having the video touch on at least one easter egg from each halo game.
7. Primary Audience research
• Observation: an observation that can be made from this is that 66% of my audience would rather have
the host be presented through an in game avatar were another 34% would rather it be a character
drawing.
• What this says about my audience: that most of my audience would find the video more entertain if I
had the host of the video be present through an in game avatar.
• How will your product appeal to this audience: my video will appeal to this audience as for the video I
plan on doing green screen with my halo 5 avatar and using them as the host of the video.
8. Primary Audience research
• Observation: an observation I made from this is that the answers I got were
very varied on how many easter egg I should cover in a video.
• What this says about my audience: that they all have different tastes when
it come to the amount of easter eggs talked about in a video.
• How will your product appeal to this audience: to appeal to my audience I
have decided that I will cover 6 easter eggs.
9. Primary Audience research
• Observation: an observation I can get from this is that most people feel that
5 minuets would be a appropriate amount of time for and easter egg video.
• What this says about my audience: that my audience prefers around 5
minuet video discussing easter eggs.
• How will your product appeal to this audience: to appeal to this audience I
will do a 5 minuet video.
10. Primary Audience research
• Observation: an observation I can make from this is 16% of my audience want common and
well know easter eggs presented In the video whilst 34% want the more hidden and less
known easter eggs to be presented in the video whilst 50% want a bit of both presented in
the video
• What this says about my audience: that most of my audience would rather see some
common and well know and some obscure and hidden easter eggs.
• How will your product appeal to this audience: the way my video will appeal to this audience
is by looking at some common and well know easter eggs but also some hidden and more
obscure easter eggs.
11. Primary Audience research
• Observation: an observation I can make from this is that there is a 50/50 split
between halo easter eggs over the years and the egg verse of halo.
• What this says about my audience: what this say about my audience is that half
prefer one title whilst the other half likes another.
• How will your product appeal to this audience: how my video will appeal to this
audience is that I as the creator have more of a leaning towards the egg verse of
halo so I will use that title for my video.
12. Primary Audience research
• Observation: an observation I can make from this questionnaire is that 16% of my audience
prefer just footage of where to find the easter egg where as the other 84% prefer a
combination of audio explain and of footage showing how to get to the easter egg.
• What this says about my audience: what this say about my audience is that they prefer
something not only audibly explained but visually shown as well.
• How will your product appeal to this audience: to appeal t this audience I will not only
audibly explain how to get to the easter eggs but visually show as well.
13. Primary Audience research
• Observation: what I can observe from this questionnaire is that 50% of my audience are
between the ages of 16-18 with 16% being 22-26 and finally 34% being older.
• What this says about my audience: that my audience mostly consist of teenager to young
adult with a small majority being older.
• How will your product appeal to this audience: my product will appeal to this audience as I
am covering a topic on halo which is a game series enjoyed by many teenager and young
adults to older adults.
14. Primary Audience research
• Observation: an observation I can draw from this is that 33% of my
audience are males whereas 67% of my audience are females.
• What this says about my audience: what this says about my audience is that
It is mostly female oriented with a small majority being male.
• How will your product appeal to this audience: how my product will appeal
to this audience is to keep it focused with some slight bit of comedy.
15. Secondary Audience research
• Observation: an observation I can make from this is that some people were
sharing criticisms with the video whilst other were discussing their own
experiences with certain easter eggs.
• What this says about my audience: what this says about my audience is that
they are very detailed when it come to halo easter eggs.
• How will your product appeal to this audience: my product will appeal to
this audience as when I am discussing the easter egg I will try to get every
detail I can right.
16. Secondary Audience research
• Observation: an observation I can make from this is similar to the previous slide
were we have people stating opinions and critics on the video and their experience
with halo easter eggs.
• What this says about my audience: what this says about my audience is that is very
consistent as even when an easter egg video is made by a different channel the
same pattern of comment pop up.
• How will your product appeal to this audience: my product will appeal to this
audience as when I am discussing an easter egg I will try to be as accurate as a can
with m explanation.
17. Secondary Audience research
• Observation: an observation I can make from this is that my audience point out
missing easter eggs that could have been touched on in a video.
• What this says about my audience: what this says about my audience is that it can
be helpful to creators as point out easter eggs that were missed or not touched on
can lead to a part 2 video meaning the creator gets more views and the audience
get another video to watch
• How will your product appeal to this audience:
19. Bibliography
1.james cooper-abel. (29/9/2020). easter egg fact video. Available:
https://www.surveymonkey.com/analyze/lCw4NPlC5mK5JeIINGUb
XDM7lXRNYaKdk5NZVYzmJjA_3D. Last accessed 2 of October.
2.ultimate halo. (19 may 2020). Top 7 Halo 2 Anniversary HIDDEN
Easter Eggs (PC & Xbox). Available:
https://www.youtube.com/watch?v=cc_9PZgJpYs. Last accessed 2
of October.
3.rocket sloth. (18 Jun 2019). BEST Halo Easter Eggs of All Time -
Hidden Easter Eggs in Halo. Available:
https://www.youtube.com/watch?v=-V2xvHfJ3HY. Last accessed 2
of October.
4.Nowise10. (29 jun 2015). Every Easter Egg in Halo: The Master
Chief Collection. Available:
https://www.youtube.com/watch?v=rjWk2V-fhag&t=151s. Last
accessed 2 of October.
Notes de l'éditeur
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
