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AS Overview

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AS Overview

  1. 1. We come from a place of “YES” Place of “YES” [pleys uhv yes] Phrase: 1.  A position of empowerment that allows an individual or organization to “go for it” or move forward in a positive, progressive manner 2.  Creative ideas resulting from a positive mindset
  2. 2. The Market is Saying “YES” Marketing & Advertising Spend on the Rise On average, companies have increased marketing spend to 11% of revenue U.S. marketing spending grew to a record $407 billion in 2015 Digital advertising spending is forecast to increase from $50 billion in 2014, to around $67 billion in 2016 Content marketing will generate $300 billion by 2019 1. Gartner CMO Spend survey 2015-2016 2. ZenithOptimedia 3. Statistical 4. Marketing Mag 2015
  3. 3. Senior Management is saying “YES” Executives recognize that larger budgets are required to fund growing expectations. Digital Commerce Marketing Innovation Lead Conversion Customer Retention 36% 37% 40% 40% Areas where marketing expectations have increased most over the past year:
  4. 4. Does your organization have the tools (and capabilities) to say “YES” to the market’s evolving demands and fully capitalize on potential revenue?
  5. 5. AdSpace +Services make it easier for agencies, marketing departments and sales organizations to say “YES” to: ü  Client demands outside the norm ü  Executional capabilities outside the ordinary ü  Measurement of marketing ROI AdSpace +Services are a collection of outsourced capabilities that help agencies, marketing departments and sales teams say “YES” to demands outside their expertise (or bandwidth). Meet AdSpace +Services
  6. 6. Agency+ Agencies are successful when they’re able to focus on what they do best – generate creative solutions to client problems. But what happens when the right solution lies outside your agency’s expertise? Say “YES” to Agency+ Services: ü  Lead Generation ü  Content Marketing ü  Digital and Social Media Strategy & Execution ü  Creative Execution ü  Public Relations ü  Brand Planning & Strategy
  7. 7. Marketing+ B2B marketers say that their greatest barriers to successfully generating leads are the lack of resources in staffing, budgeting, or time. It’s common to outsource development, accounting, customer service, and many other facets of business… so why not marketing services? Say “YES” to Marketing+ Services: ü  Messaging and Materials Development ü  Content Marketing ü  Digital and Social Media Strategy & Execution ü  PR
  8. 8. Sales+ Our Sales+ customer acquisition process combines deep expertise in traditional marketing with leading-edge lead generation tactics to help businesses expand their pool of marketing- qualified leads, and in turn, expand their business. Say “YES” to Sales+ Process: ü  Lead Gen Strategy and Research ü  Custom Content Campaigns ü  Owned, Paid and Earned Distribution ü  Measurement & Analytics ü  List growth & Maintenance Outsourced B2B lead generation is 43% more effective than in-house B2B lead generation
  9. 9. The verve of an agency The acumen of a marketing department And an attitude that’s all our own Our expertise runs deep & wide. We know what it’s like to succeed in a dynamic agency AND how to deliver against the bottom-line demands of a marketing department. We know because we’ve done it – with 30+ years experience, we’ve put in the work to learn the business of marketing. What does that mean for you? •  We know how to get great work done •  We have a full brand and strategy perspective, meaning we understand how all the pieces of your program fit together so we can add incremental value to your approach •  We have a proven track record of results
  10. 10. Results. Sales+ With a long sales cycle and a brand new sales team, this Boulder-based software developer needed marketing with a strong focus on lead development and nurturing. By leveraging the Sales+ program, this client experienced:   Results ü  150 leads in first quarter ü  107% increase in white paper downloads ü  Coverage in consumer, trade and local press ü  483% growth in LinkedIn engagement
  11. 11. Marketing+ Under new management, this boutique hotel needed a way to differentiate the property in a saturated lodging market. Through a combination of Marketing+ digital and lead management strategies, this client experienced: Results ü  Increased social engagement – 2,000+% increase in Facebook following ü  Higher customer satisfaction with an active blog providing “Around Town” activities for guests ü  Significant growth in online reviews for TripAdvisor – 300% overall growth ü  Rise in overall web traffic
  12. 12. Agency+ A mobile marketing and payments application developer found their first-mover advantage was slipping away. With a limited budget and rapidly growing competition, they needed help fast. Agency+ helped this client execute: Results ü  Logo and word mark design update ü  Message hierarchy development ü  Website design and development ü  Brochures, sales slicks and case studies ü  Tradeshow booth and materials ü  Sales presentation strategy ü  Sales decks and and leave-behind material content and design
  13. 13. Ready to chat? We’d love to grab a coffee (and a heart-shaped cookie) with you, and tell you a bit more about the AdSpace +Services approach. Contact: Jamie Murphy Principal 720-507-3873 jamie@adspaceadvertising.com

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