JPE Client Recruitment Solutions - Video & Social Collaboration
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Changing a candidates point of entry into the hiring process from an employers home/career page with a text heavy job ad into something more engaging and more social by using video and social collaboration produces faster and more cost effective results. Video is the fastest growing ad format on the planet. People who view a product videos are 85% more likely buy than people who do not - Internet Retailer Increase Talent Pool Improve Hiring Experience Improve Employer Brand
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JPE Client Recruitment Solutions - Video & Social Collaboration
- 1. ©John Paul Executive Recruitment Limited Increase Talent Pool Improve Hiring Experience Improve Employer Brand Video & Social Collaboration
- 2. Talent Sourcing Simplified Find Funnel Social Media Which area do you spend your money? Which area can you automate? Which area requires the most skill? Filter Find Funnel Filter Job Boards Applicant Tracking System (ATS) Database Referral Network #Cloud • Job Title • Location • Skill Level #MDM •Job Title •Location •Skill Level #ITSecurity •Job Title •Location •Skill Level Indexed Talent Pool Build Talent Pool Reduce Talent Pool ©John Paul Executive Recruitment Limited
- 3. The following slides focus on building the Talent Pool ©John Paul Executive Recruitment Limited
- 4. Candidate Experience It takes an average of 3 minutes to read a traditional job posting… 3 minutes 30 seconds Step 1 Step 2 Home Page Career Page Step 3 Step 4 Job Category Page Job Posting Page 30 Second Video Shared Socially Changing a candidates point of entry into the hiring process from an employers home/career page with a text heavy job ad into something more engaging and more social by using video and social collaboration produces faster and more cost effective results. ©John Paul Executive Recruitment Limited
- 5. Video Recruitment Campaigns Sector Highlight Company Spotlight People Leadership Evangelists Line Manager Team Walk the Floor Job Ads Walk the floor style – experience the job Video is the fastest growing ad format on the planet People who view a product videos are 85% more likely buy than people who do not - Internet Retailer Your Logo Your Logo Here Here Logo Logo Logo ©John Paul Executive Recruitment Limited
- 6. Social Media Applicant Tracking Job Boards Network Social Collaboration System (ATS) Database Social Collaboration 80,243 Immediate Social Reach 7,834 55,700 16,347 13 349 Referral Example based on company with just 423 employees shows an immediate social reach of 41,755 ©John Paul Executive Recruitment Limited
- 7. Social Reach Example Employer Number of Connections per employee on LinkedIn – Sample Data First 10 Employees of Employers LinkedIn Search Total Average Reach Per Employee Total Employees On LinkedIn Total Reach 500+ 500+ 500+ 339 382 500+ 395 500+ 500+ 117 4,233 423 585 247,455 80,243 Twitter Reach est. 720,390, 380 Not included in these calculations 7,834 55,700 16,347 349 13 People Number of Connections per social channel as of Date 22/02/14 Time 07:11 Total Social Reach Social Reach + = 327,698 Employer Here Employer Here ©John Paul Executive Recruitment Limited
- 8. Social Collaboration - 3 Deep Example Reach You Watch You Share You Like They Like Video + Social Collaboration They Share They Like You Reach Total Reach Employees 585 x 75,848,117 44,371,148,642 Job Video Logo Social Reach Stats Used The average person having 423 LinkedIn Connections 126 Twitter Followers 120 Friends on Facebook 106 YouTube Subscribers You Logo Here ©John Paul Executive Recruitment Limited Social Reach Stats Used We have only used LinkedIn connections in this example. Employees sharing on other networks will increase these numbers Employee Social Share
- 9. You Watch You Share You Like They Like They Share They Like Video + Social You Reach Total Reach Employees 44,371,148,642 Employer 4,647,424,952 Combined Reach 49,018,573,594 Job Video Logo Even if you only acquire 1/10 of 1% = 49,018,574 Reach Stats 2,700,000,000 People are connected to the internet which means your total reach could hit every connected person on the planet 18 times Employer Social Share ©John Paul Executive Recruitment Limited Social Reach Stats Used The average person having 493 LinkedIn Connections 126 Twitter Followers 120 Friends on Facebook 106 YouTube Subscribers You Logo Here
- 10. Video is the fastest growing ad format on the planet People who view a product review are 85% more likely buy in than visitors who do not - Internet Retailer Video + Social Summary Example based on company with just 423 employees Combined Reach 49,018,573,594 Acquire 1/10 of 1% = 49,018,574 People are more inclined to trust & respond to a message from someone they know Increase Talent Pool Improve Hiring Experience Improve Employer Brand Your Logo Here ©John Paul Executive Recruitment Limited
- 11. Improve the hiring experience - Combine the power of social & video Call now for a free trial 0118 402 8505 www.johnpaul.co.uk Video + Social Collaboration