Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.

1. company credentials
2014
www.digitaljungle.com.cn
Version 13

2. We are, first and foremost, experts in marketing to Chinese consumers.
• We are a multi-country digital marketing agency that helps Western clients market their products
and services to Chinese consumers; living in China or abroad.
• We have experienced digital marketing teams based in China, Australia and New Zealand with
expertise and knowledge of Chinese consumer behaviors and Chinese Internet usages.
• We have helped a numerous clients set up, manage and promote online stores and Chinese
websites.
• We work with a wide range of businesses including automotive, luxury brands, fashion, travel,
FMCG and education.
• We also provide a full range of Chinese digital marketing services including search marketing, social
media, content marketing and creative and design.
WHO ARE WE?

3. OUR STRENGTHS
We excel at providing our clients with integrated digital marketing programs that resonate with Chinese
consumers.
• We treat each client with full attention, no matter their brands are new or established.
• We provide integrated digital marketing solutions that leverages our experiences in digital strategy,
digital marketing and e-commerce, as well as an insight into China digital landscape.
• We cover the full spectrum of e-commerce service ranging from setting up, managing to
promoting our client’s China online store on all major e-commerce platforms.
• We work on multiple digital marketing channels ranging from search engines, relevant websites,
forums and blogs with an emphasis on social media PR and KOLs.
• We have strong local connections and collaborate with influential partners/suppliers
• We work not only with clients in China but clients around the globe that want to reach a Chinese
audience.

4. WE DO – SOCIAL, SEARCH & CONTENT
We work with all major Chinese social & search platforms such as Sina Weibo, WeChat, Baidu
and Qihoo 360.
• We help our clients set up accounts and verify on the social platforms. Clients without a Chinese
business license can leverage our expertise to help navigate the non- Chinese process.
• We can manage your social media accounts on your behalf, providing full service including content
strategy, daily updates, customer service and reporting.
• We help our clients promote their social media activities through the use of KOLs (Key Opinion
Leader) and paid campaigns.
• We are experts in Chinese SEO and SEM. Providing account setup and full-service management of
SEM on Baidu and 360.
• We help our clients with content strategy, development and distribution. Our content team work
with text, graphics and video content formats and are experts in creating attractive, interesting
content assets that Chinese will respond too.

5. WE DO - ECOMMERCE
We work with all major e-commerce platforms and marketing channels to provide our clients
with E-commerce solution and digital marketing.
• We help our clients set up online store on major e-commerce platforms such as Tmall, Taobao, JD,
YHD and etc.
• We can manage online stores on behalf of our clients, providing full service including content
update, inventory and order management, delivery, real-time customer service and etc.
• We help our clients promote their online store via the e-commerce platform through optimization
and paid campaigns.
• We help our clients market their online store, their brands and products on multiple digital
channels, such as Chinese search engine, websites, forums, blogs and social media accounts with
the use of KOLs (Key Opinion Leader)
• We help our clients set up digital presence with Chinese website to create additional awareness
outside e-commerce platform.

6. WE DO – DESIGN & TECHNOLOGY
We provide visually exciting work that is based on years of experience and knowledge of the
Chinese market. This specialist area takes into consideration the UI and UX aspects that work
with a Chinese user.
• We help our clients develop Chinese language responsive websites, landing pages and mini-sites.
• We develop mobile applications for iOS and Android
• We help our clients set up customized WeChat accounts that have customized menus, integrated
web pages and payment gateways.
• We have developed sophisticated social listening and analytics technology that can be used to
generate reports for gaining insights into Chinese online consumer behavior.

7. from Chinese language micro-sites to mind-blowing campaigns
OUR WORK

8. Developed a Chinese
language responsive
website that was aimed at
attracting Chinese
students to study at the
London Business School.

9. Digital Jungle pitched and
twice won the Bentley
Motors account.
Over a two year period,
has developed numerous
mini-sites, mobile apps
and provided a
comprehensive social
media marketing program.
(Sina Weibo & WeChat)

10. Developed an International
ecommerce strategy to help
Durex China establish an
online sales platform initially
targeting the UK & Australia
but with an eye to additional
markets over time.
A magento eCommerce
platform was used and
integrated into Salesforce,
JDEdwards and payments
gateways and shipping/
logistics providers.
Subsequently, providing
multi-channel digital
marketing

11. A paid media program
leveraging Chinese online
media in Australia,
supported by a Sina Weibo
program to connect with
Chinese living in Sydney.
Additionally, an eBook was
developed and distributed
on travel BBS and forums
in China to target Chinese
looking to travel to Sydney.
WESTFIELD SYDNEY
WEIBO & CONTENT

12. Developed the Sina Weibo
strategy and approach in
China.
Initiated a social media
program that included a
series of wei activities,
online promotions and
sales coupons.
A team of social marketers
provide regular posts for
community development
and engagement with
Chinese travelers.
HOTEL CLUB
WEIBO & CONTENT

13. Developed a mini-site for a
competition that promoted a
new route between Chengdu,
China and Europe.
This competition required
people to find hidden images
of small ‘panda bears’ within
various photos of Chengdu.
This competition was
supported with QR codes at
the gates of China’s
International airports to
promote this game as well as
online social media.

14. OUR CULTURE
our people
Amazing things happen when you bring people together.
Digital Jungle attracts experts with vision, passion and a remarkable insight for all things digital.
working environment
You’ll often find us in the recreation room having a good think over strategy and creative,
while playing a competitive game of ping pong.
innovation & leadership
Put us all in one room and magic happens. We hold monthly team training and love to experiment with
new ideas to create and drive the future of the digital industry.

15. OUR CLIENTS

16. BEIJING SHANGHAI AUCKLAND SYDNEY
www.digitaljungle.com.cn
Contact us now to get started