Showrooming - Independent Retailer Conference at ASD LV
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![show·room·ing /ˈSHōˌro͞omiNG/
The practice of visiting a storein order to examine a
product before buying it online at a lower price
What is it?
[ ]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Showrooming - Independent Retailer Conference at ASD LV
- 1. SHOWROOMING presented by how to fight back & capture lost sales
- 2. show·room·ing /ˈSHōˌro͞omiNG/ The practice of visiting a storein order to examine a product before buying it online at a lower price What is it? [ ]
- 3. showrooming costs brick & mortar stores $217 BILLION in lost sales in the U.S. alone ouch!
- 4. and it’s growing 2012 2013 +400%
- 5. 56% of smartphone owners shop in stores & regularly buy competitive products on smartphones while there how many really do this?
- 6. favorites 3 4 5 RedLaser by eBay ShopSavvy Flow by Amazon 1 2 Google Price Check by Amazon
- 8. Best Buy
- 9. wifi Target We love showrooming – when Target gets to book the sale. “ ”
- 10. Wal-Mart
- 11. IN-STORE innovation in-store analytics intelligent lights beacons in-store self pay mobile-exclusive deals touch screens mobile point-of-sale
- 12. should you be scared?
- 13. 84 smartphone shoppers use their phones for help while [inside] the store
- 14. more likely to buy smartphone shoppers are 14 % more likely than non-smartphone shoppers to convert in-store
- 15. … and buy more $ $ occasional phone use in-store frequent phone use in-store frequent mobile shoppers spend 25% more
- 16. just embrace it it’s time to
- 17. be proactive Once customers are in our stores they’re ours to lose - Best Buy CEO Hubert Joly “ ”
- 18. unique product selection customer service mobile point-of-sale detailed product information product recommendations check-in rewards targeted deals buy online, pick up in-store mobile payments specifically… price matching mobile
- 19. why mobile? the conversion rate for shoppers who use a retailer’s dedicated app is 21% higher than those who don’t
- 20. m-shoppers are just as likely to use the store’s own app (22%) as a competitor’s app (22%) in a brick-and-mortar store why mobile?
- 21. a clear majority of mobile shoppers are enticed to buy in-store through product info, engagement strategies & rewards why mobile?
- 22. what does it all mean? keeps your store relevant mobile… isn’t just a nice to have it’s imperative it’s not just for big retail makes shoppers more likely to buy makes them spend more keeps them coming back