Jason Wright shares advice and lessons learned from his career journey in digital marketing. He discusses the importance of hard work, time commitment, energy and passion. Wright emphasizes networking, developing practical skills, and using various software tools. He encourages individuals to market their own personal brand by developing a website, using social media authentically, and learning to overcome fears of interacting with people.
17. Career Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
High
School
2001
Clark
College
2007
First
Agency
2007
Clark
College
2008
Webfor
2014
Taco
Bell
2000
Albertsons
2000
28. Networking
● SEMpdx ($125 p/yr)
● CHIFOO ($25 p/yr)
● Digital Marketing Quarterly (Webfor Meetup) (free)
● Digital Conferences (Engage, Digital Summit)
● Portland Creative Conference ($90 Early Bird)
● LinkedIn; making real connections.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
29. Meeting People
● Your ability to meet new people and engage with them is critical.
● Most are as uncomfortable as you.
● Don’t assume you know everything.
● Participate in conversation and stay focused (no watch, no phone).
● Eye contact and most importantly….
● ….CARE.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
30. Social Media
● Twitter posts and conversations.
● LinkedIn authoritative information and commentary.
● Use images and hashtags.
● Be real.
● Use channels that make the most sense for you.
○ Instagram
○ YouTube vs Vimeo
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
31. Really, You Gotta Care
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
36. Practical Skills
● Attention to Detail
● Passion for Going a Step Further
● Good Communicator
● Eye Contact and Reasoning Skills
● Be Tough, Take Critique and Move Forward
● Willing to Learn (in/out of office)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
37. Software You Need
to Know How to Use
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
57. Branding Basics
● Your name, is your brand for now.
● Get all the social things AND buy the domain.
● Don’t get stuck because you can change things in the future.
● Pick a limited number of social channels to maintain.
● Use Buffer or HootSuite for social support.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
58. Simple Website
● Get a basic website going, a blog, something.
● Do this through an integrated solution.
● Have some content and a form.
● Share a little bit about you.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
59. Show People Who You Are
● Just be you, seriously.
● Your personality, is your brand.
● Don’t hide behind a corporate mask.
● Share interesting things about yourself through social and in-person
interactions.
● Be clear about what you don’t want.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
60. Stupid and Redundant BUT….
● You really do have to talk to people.
● A reality that terrified me many years ago.
● Here’s a really big tip about meeting people, even if it’s a date.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
61. This Really Changed My Life
and Perspective
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
62. YOU MANY NEVER SEE
THESE PEOPLE EVER
AGAIN
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
63. That’s Not a License to
Be An A$%hole.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
64. Simply Put, Don’t Fear What
Might Happen in Minimal
Moments in Time
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
71. Helpful Stuff
● Digital Marketing and SEO Authorities to Follow:
○ Rand Fishkin (Whiteboard Friday)
○ Dennis Yu
○ WIll Reynolds
○ Ian Lurie
○ Oli Gardner
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
72. Helpful Stuff
● Creative Authorities to Follow:
○ Andrew Kramer (Video Copilot)
○ Weiden and Kennedy (Agency)
○ Aaron Draplin (Logo Designer)
○ Kim Adams (Producer)
○ Me :)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
74. Connect / Follow Me
● Follow @thewrightjason on Twitter
● Connect on LinkedIn
● Watch Videos and Subscribe
● Visit and Subscribe to Blog
● Working on a podcast.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
75. Thank you for
listening, the future
is yours.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor