2. A Project By-
Anjali
Harshidd Sunny
HEXAMER
Flona Jaydeep
Chaitali

3. INDEX

4. INTRODUCTION
• What is Celebrity branding ?
"A sign of a celebrity is that his name is often
worth more than his services.”

5. WHO IS A CELEBRITY ?
 Enjoy public recognition.
 Experts of there respective fields.
 Wider influence in Public life and
societal domain.

6. NEED FOR CELEBRITY
Attract Advertisement
Credible than Non- Celebrities
Add new Edge and Dimension to the brand
Highlights Values and Image

7. S P D AV
S is a Successful Brand,
P is an Effective Product.
D is Distinctive Identity.
and AV is Added Values.

8. COMPATIBILITY
Celebrity—Target audience match
Celebrity associated values.
Costs of acquiring the celebrity.
Celebrity—Product match.
Celebrity controversy risk.
Celebrity popularity.
Celebrity availability.
Celebrity physical attractiveness.
Celebrity credibility.
Celebrity prior endorsements.
Whether celebrity is a brand user.
Celebrity profession.

9. • Establishment of Credibility
• Ensured Attention
• PR coverage
• Higher degree of recall
• Associative Benefit
• Demographic Connection
• Mass Appeal

10. • May derogate reputation
• Inconsistency
• Multi brands
• Competition
• A Complete Mismatch

11. Indian Perspective
Indian idolized the stars

12. Indian Perspective
Indian idolized the stars

13. Things for Marketers
1. Word of Mouth.
2. Bad Press.
3. Stay TRUE to your brand message.
4. Consumers are always watching.
5. Consumers are fickle.