Food&Beverage Innovation Forum 2014 14th-16th May Chateau Star River Pudong, Shanghai, China The world is moving fast, we need to go even faster. Key Words: Internet of Things Food Safety Traceability Early Warning Platform Supply Chain Visibility Food Safety Risk Nutrition Chinese Food Culture Product Lifecycle Management 3D Printing Food Digital Marketing Customer Engagement Made to Order

1. Food&Beverage
Innovation Forum 2014
14th-16th May
Chateau Star River Pudong,Shanghai, China
1
2
1 2
Speakers
3
Xuefeng DI Emmanuel Sabbagh Matt Finger Peter A. Bilello Chrystèle Delobel Junjiang Chen Steve McGinnes Zhu Zhang
Nestlé Greater China TBWA Tyson Foods CIMData Selerant Want Want China SGK COFCO WOMAI
Company
Sponsors and Exhibitors
The world is moving fast,we need to go even faster
of
Plenary Session Chairman
Yves Rey
Corporate Quality GM, Danone;
Chairman Elected, Global Food
Safety Initiative (GFSI)
Food safety
Keynote Speaker
Chris Reitermann
President, Ogilvy & Mather
Advertising Asia Pacific
Marketing Innovation
Keynote Speaker
Diana Escoda
R&D General Manager and Head
the Shanghai Global Innovation
Technologycenter,
The Coca-Cola Company
Product Innovation
Organizer
Foo Siew Ting
Moet Hennessy Diageo
(China)Co.,LTD
Partners
Chinese Shoppers
Internet of Things Food Safety Traceability Early Warning Platform
Supply Chain Visibility Food Safety Risk
Nutrition Chinese Food Culture Product Lifecycle Management
3D Printing Food Digital Marketing Customer Engag
Made to
ement
OrderHealthEntertainment Marketing O2O WeChat

2. Product Lifecycle Management (PLM) Workshop
May 14th
2014, Shanghai, China
Peter A. Bilello
President
CIMData
Woody Wang
Senior PLM/PDM
consultant of
Selerant Asia
Corporation
Morning
0800 Registration
0850 Welcome Address
0900 Introduction to PLM—A discussion of the PLM market status, including its definition, recent history, today’s facts
and figures, and some key market trends and observation that can help an attendee understand the market and its
evolution.
Peter A. Bilello, President, CIMData
0945 PLM in the Food & Beverage Industry—This discussion focuses on providing an overview of how PLM is being used
in the food & beverage industry and how it is supporting various business initiatives and processes, including improved
document management, specification development, formula, recipe definition and management, and global
collaboration with customers and suppliers, among others.
Peter A. Bilello, President, CIMData
1030 Tea Break
1100 Building a Business Case for PLM—This discussion provides an overview of the types and magnitude of benefits
that can be achieved through the proper adoption of a PLM strategy and supporting technologies, and how a sound
business case can be developed. This session will include the review of a selected set of actual benefit examples from
various F&B companies.
Peter A. Bilello, President, CIMData
1130 PLM Best Practices for PLM Evaluation, Selection, and Implementation—This discussion focuses on providing a
set of guidelines for PLM solution evaluation, selection, and implementation. Ideally, these best practices can help
organizations reduce implementation time, identify and quantify associated risks, better manage and control project
costs, and maximize the resulting benefits.
Peter A. Bilello, President, CIMData
1215 Luncheon E-Café on the Basement of the Hotel
Afternoon
1300 Gaining business excellence by leveraging PLM platform
• Introduction to PLM platform which should be the key driver for new product innovation
• New product Innovation process and portfolio management
Tel: 86 21 51709411 Fax: 86 21 57679411 Email: info@simbaevents.cn Website: www.foodforum.cn

3. • Product data management including ingredient, packaging material, recipe, BOM, and technology datasheet
• Regulatory compliance management
• Product development and manufacturing process management
• Benefits from PLM based on Design-Chain Operations Reference-model (DCOR)
Woody Wang, Senior PLM evangelist and consultant, Selerant
1400 Practice of PLM, case study of COFCO
Wang Chunbo, COFCO Nutrition and Health Research Institute
1430 Best practice part A: Compliance management
• More than document: The trend for structured regulatory database
• Using compliance database for impurities, additives, nutrient claims auto-check of ingredient and recipe
• Using food alert and recall information services to lower safety risk
Woody Wang, Senior PLM evangelist and consultant, Selerant
1500 Tea Break
1530 Best practice part B: Ingredient, recipe, and labeling management
• Collaborative ingredient management with supplier
• Product development simulation and optimization
• Labeling auto-generation based on labeling rules
Woody Wang, Senior PLM evangelist and consultant, Selerant
1600 Panel discussion: Why PLM already a must for process industry, especially food industry
• International trend for PLM adaptation of different food sub-industry
• Precondition and preparation for PLM implementation
• Key issue for PLM selection
• Key issue for PLM implementation
Selerant, CIMData, COFCO Nutrition and Health Research Institute
1645 Closing Remarks
1700 End of Workshop
Organizer Co-Organizer
Tel: 86 21 51709411 Fax: 86 21 57679411 Email: info@simbaevents.cn Website: www.foodforum.cn

4. Forum Day One
May 15
th
The Status Quo and the Future
0800 Registration
0850Welcome Address
Plenary SessionChairman: Yves Rey
0900Status Quo and Future of Nutritional Foods and Health
Industry of China
DU He, Executive Vice President of Nutrition Guidance
Committee, Secretary-General and Research Associate at the
China National Food Industry Association (CNFIA)
0930A Study of Chinese Shoppers
Background: This is a recent research conducted by
TBWAChina and Jigsaw, and the first research to identify the
Chinese shopper archetypes, focusing on food and beverage
and personal care.
- Background of retail and shoppers in China
- Introduction of the research methodology
- Archetypes of Chinese shoppers
Emmanuel Sabbagh,Integrated Planning Director,
TBWAInteger China
1000 Winning Through Innovation
Lynn Xu, Vice President, BASES, Nielsen Greater China
1030Tea Break Innovative products showcase
Food Safety, the Foundation of Brands
1100 Major Food Safety Issues in China
Junshi CHEN, Fellow of Chinese Academy of
Engineering&Senior Research Professor, China National
Centre for Food Safety Risk Assessment (CFSA)
1130GFSI & Its Role in CHINA
Yves Rey, Former Chairman of the GFSI Board; Corporate
Quality GM, GroupeDanone
1200 Luncheon E-Café on the Basement
1400 Managing Regulatory Compliance and Food safety With
Cloud Data Supervision
A Session to explore how companies can manage global
regulatory compliance issues more effectively. Presenting
how cloud-based data allows Regulatory teams to stay
current on issues, recalls and relative news. Finally, see how
companies can ensure greater efficiency and higher
compliance rates by seamlessly integrating compliance
methodology with Product Lifecycle Management technology.
Chrystele Delobel, Director, Regulatory research and
Scientific Affairs SELERANT SR
1430 Integrated Solutions for Food Safety Traceability
It refers to the status quo of food safety as well as the
application of Internet of things to enhance the supervision
and management of food safety, so that true and false are
identifiable, origins trackable, whereabouts verifiable, and
responsibilities investigative. The application of food safety
tracking system by companies to improve efficiency, reduce
cost and risk will also be found among the schedule of
discussion.
XIE Zhaohui, President,BeijingAcctrue Technology Co,.
LTD
1500 Increasing Supply Chain Visibility and Risk Management
to Improve Product Safety
•Risk analysis and strategic supply chain merge with
operations
•Mitigating supply chain risk to manage product integrity and
improve quality control
•Integrating food safety and quality verification into supply
chain
•Working with transportation suppliers to address your
concerns without damaging relationships
Matthew Finger,Supply Chain, Food Safety and Quality
Assurance Director, Tyson Foods
1530 Tea Break
1600Packaging Matters for Food Safety and Your Brands
Public concern over food safety and quality has grown
exponentially in recent years in China. An analysis of food
safety incidents from 2009 – 2011 found approximately 60%
of the incidents were related to packaged foods. Food safety
is the foundation of your brands. At MWV, we use insights
to drive packaging innovation to address food safety issues
such as counterfeiting, spoilage, food contamination and
unsafe packaging materials, and to protect and build your
brands.
Quentin Yan, Director of Strategy and Development, China
Food & Beverage, MWV
1630Leveraging Dairy Quality and Safety Management by
Early Warning Platform
Brief the Nestlé Food Safety Risk Management system and
the whole value chain quality management in dairy
manufacturing in Nestlé China, focusing on the introduction of
the innovative potential risk management system ---Early
Warning platform on identifying and tracking potential issues
to assist markets for preventing and solving issues even
crisis.
Di Xue Feng, Vice-President, Corporate Quality
Management,Nestlé Greater China Region
1700Panel:Consumer Perception of Risk and Science Based
Evidences
Risk is an important determinant of food choice.
Food risk has become particularly salient in the wake of a
decade of food scares which have served to seriously
undermine public confidence in the food industry and
government regulatory bodies
Moderator:Yves Rey
Panelists:Chunlei SHI, Ph.D., Associate Professor of Food
Science,Shanghai Jiao Tong University
Yunling Zheng, Regional Quality Director ASPAC, Cargill
Investments (China) Ltd.
Junshi CHEN, Fellow of Chinese Academy of
Engineering&Senior Research Professor, China National
Centre for Food Safety Risk Assessment (CFSA)
1800 Gala Dinner Libra and Aquarius on the First Floor

5. Forum Day Two
May 16
th
Stream B: Marketing, Branding & Strategy
0800 Registration
0850Welcome Address
Plenary Session Chairman:Kunal Sinha
0900Keynote Speech: Marketing Innovation for Brands in the
Digital Age
This presentation will discuss about three areas of innovation
- strategy, content and product -and show how digital and
technology drives innovation in these areas and impact
marketing and communication today.
Chris Reitermann, President, Ogilvy & Mather Advertising
Asia Pacific, Ogilvy & Mather
0930Made to Order- the Future of Individual Choice in The
Food Industry. What you want, Where you want it
Pete Mitchell, Director Global Media Innovation, Mondelēz
International
1000 Introducing an Innovative Product Magic Box
Stella is launching a new product innovation called Magic
Box. Magic Box is a brand new innovation that we have
collaborated with WeChat to change a new way of vending
machines – combining social mobile; payments; social
communities and cross-territories experiences together.
Stella Jamie Lui, General Manager – Digital (Strategy +
Innovations), Carat
1030 Tea Break
1100 Create Value through Emotions and Relevance
- a journey to world class brand.
•Share the journey and experience of connecting with the
hearts and minds of Chinese consumers with relevance and
emotions through a series of different campaigns and
initiatives for the Johnnie Walker Scotch whisky brand.
Foo Siew Ting, Marketing Director, Diageo Brands, Moet
Hennessy Diageo (China)Co.,LTD
1130 Social Commerce: How We Deliver Digital ROI for
Kjeldsens Butter Cookies
Kjeldsens Butter Cookies is an import brand from Denmark
with 80 years history and a leading gift-giving brand in China.
How do we keep the brand relevant and young new
consumers interested? How can we differentiate and justify
our premium price amongst numerous cheaper copycats?
This case tells you how we used social media successfully
and turn our fans into customers, how we integrate all brand
marketing and e-commerce with historical high sales and
ROI.
Forum Day Two
May 16
th
Stream A: Product Innovation
-the world is moving fast, we need to go even faster
0800 Registration
0850Welcome Address
Plenary Session Chairman:Pam Yates
09003D printing for the Food and Beverage Industry
Jeffrey Lipton,CTO and Co-Founder at Seraph Robotics,
Researcher, Cornell Creative Machines Lab
09203D Printing Applications in Food and Beverage Packaging
Industry
Lantao Wang, Application Manager, Stratasys
0945 Global Food Trends–Influencing Future Product
Development
Pam Yates, Research Manager Platform APAC, Mintel
1010Study of Natural Product and It’s Application on Food &
Beverage
Zhang Xianzhong, Doctor, R&D Director Ever Maple Flavor
& Fragrance Co., ltd
1030 Tea Break Innovative ProductsShowcase
1110 Hydrocolloids: The Unsung Hero Behind Food &
Beverage Innovation
Xiangwei Gong, PresidentAndre Pectin & Global Business
Unit Director, DSM Hydrocolloids
1140 Keynote Speech: Innovation at Coca Cola Pacific - the
world is moving fast, we need to go even faster
Today we need to innovate faster. Being connected with the
consumer and technologies of today is no longer enough. We
need to connect with tomorrow’s needs and be on the edge
of the technological possibilities. At Coca-Cola, we are
evolving how we innovate being more connected than ever; to
the consumer; to our internal capabilities and to the outside
technological world boosting our agility to innovate faster and
better.
Diana Escoda,General Manager and Head of the Pacific
Global R&D Innovation Center The Coca-Cola Company
1210 Luncheon E-Café on the Basement
1400Seek Innovation Opportunities from Traditional Food
Culture
Charles YANG,Chairman –China Eastern Region, Tingyi
（Cayman Islands）Holding Corp

6. 1430Food and Flavor Innovation for Nutrition and Health
Conor Delahunty,Vice President, Innovation Flavor &
Nutrition, SymriseAPAC
1500 Juice Beverage Driven by Technology Innovation
Yanxiang Gao,Professor at College of Food Science and
Nutritional Engineering,China Agricultural University
1530 Tea Break
1600Story of Brand：The creating experience of Want-Want
To describe the development process of R&D of Want-Want
group from Taiwan to the China: According to the rapid
changes in the China market, Want-Want group adapt to the
variation and trend of future demand for new products, by the
transform and innovation of team organization, procedures of
research and development, and new product exploitation to
reach the goal. At the same time, we set up the platform of
biotech, rapid detection of pathogens, creating data and
systematic pattern PLM to build the foundation of
consolidating R&D team
Chen Chun-Chiang,General Manager of Research
Department, Deputy Chief of Group Production Council,
Want-Want Group
1630SODA-LO™ Salt Microspheres
Philip Lin,Asia Pacific Region Marketing Director, Tate & Lyle
1700From Global to Local: The Journey of Innovation in China
•Oreo entered the China market 18 years ago and is now one
of its most popular biscuit brands. Mondelēz International,
which owns Oreo, has seen tremendous success with its “best
of global, best of local” approach by tailoring Oreo to the
Chinese market through innovation. Riding on Oreo’s
success, Mondelēz International introduced Stride gum in
China in 2012. By taking a look at how a long-established
brand and new-comer alike have attracted Chinese
consumers, we will be able to understand how innovation has
continued to evolve.
Maggie Wang, Vice President, Biscuits, Research and
Development, Asia Pacific, Mondelēz International
1730 End of Forum
Viveca Chan, Chairman & CEO at WE Marketing Group
1200 Luncheon E-Café on the Basement
1400Sustainability and Food Brands
Kunal Sinha, Chief Knowledge Officer, Ogilvy China;
Regional Cultural Insights Director, Ogilvy & Mather Asia
Pacific
1430Tomorrow the Revolution Happens
The rapid adoption of 3D printing technology will have a
greater impact on the world than the internet, the combustion
engine and electricity combined.
SGK, the global branding, consumer and shopper experts,
will give you a clear head start over your competitors and set
of actionable principles to apply to your brand immediately –
to survive in this new world.
Steve McGinnes, APAC MD. Brand Development at SGK
1500 Seeking Difference in the Era of Market Convergence-a
brief talk about milk beverage & entertainment marketing
Zhao Xingji, GM Of Market System Leisure Brands
Management Dept, Inner Mongolia Mengniu Dairy Group
1530 Tea Break
1600The O2O Brand Engagement Platform Transforming O2O
Marketing
With everyone buzzing about O2O, how many actually
knows what it means and how many are actually executing.
What are the nuances with O2O marketing and what are the
potentials.Blinq is in the forefront of O2O marketing in the
business portal in Shanghai within the metro systems.
What does it mean to the brands who want to take
advantage of consumer engagement and data mining?
Alexis Wong,Founder& CEO of Blinq
1630Connecting Innovations
Sophia Ong, Planning & Implementation Department
General Manager, Tencent
1700Panel Discussion:Marketing & Branding with Internet
Thinking
Moderator: Steve McGinnes, APAC MD. Brand
Development at SGK
Panelists:
Foo Siew Ting, Marketing Director, Diageo Brands, Moet
Hennessy Diageo (China)Co.,LTD
Zhao Xingji, GM of Market System Leisure Brands
Management Dept, Inner Mongolia Mengniu Dairy Group
Jacquelyn Wu, Marketing Director at Campbell Swire
1730 End of Forum