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Coworking	
  in	
  Asia:	
  growing	
  and	
  
evolving	
  faster	
  than	
  in	
  other	
  
regions	
  of	
  the	
  world
Honey	
  J	
  Kathuria
Founder:	
  Kowrk.Com
Asia’s	
  largest	
  platform	
  to	
  connect	
  users	
  &	
  providers	
  of	
  shared	
  work	
  spaces
Coworking	
  Industry	
  is	
  Growing
https://www.statista.com/
Growth	
  Indicators
• USA:	
  27	
  million	
  sq.	
  feet of	
  shared	
  workspace1
~40%	
  of	
  the	
  American	
  workforce	
  are	
  independent	
  contractors,	
  freelancers,	
  or	
  are	
  not	
  otherwise	
  
traditionally	
  employed
1:http://www.us.jll.com/united-­‐states/en-­‐us/research/property/office/coworking-­‐space-­‐the-­‐landlord-­‐perspective
2:http://www.business-­‐standard.com/article/economy-­‐policy/co-­‐working-­‐spaces-­‐to-­‐grow-­‐50-­‐in-­‐2017-­‐says-­‐jll-­‐india-­‐chief-­‐117072000719_1.html
3:	
  Kowrk.com	
  PHM	
  Analysis
Growth	
  Indicators
• USA:	
  27	
  million	
  sq.	
  feet	
  of	
  shared	
  workspace1
~40%	
  of	
  the	
  American	
  workforce	
  are	
  independent	
  contractors,	
  freelancers,	
  or	
  are	
  not	
  otherwise	
  
traditionally	
  employed
• India:	
  coworking	
  spaces	
  to	
  grow	
  by	
  40-­‐50% to	
  1	
  million	
  sq.	
  feet2
1:http://www.us.jll.com/united-­‐states/en-­‐us/research/property/office/coworking-­‐space-­‐the-­‐landlord-­‐perspective
2:http://www.business-­‐standard.com/article/economy-­‐policy/co-­‐working-­‐spaces-­‐to-­‐grow-­‐50-­‐in-­‐2017-­‐says-­‐jll-­‐india-­‐chief-­‐117072000719_1.html
3:	
  Kowrk.com	
  PHM	
  Analysis
Growth	
  Indicators
• USA:	
  27	
  million	
  sq.	
  feet	
  of	
  shared	
  workspace1
~40%	
  of	
  the	
  American	
  workforce	
  are	
  independent	
  contractors,	
  freelancers,	
  or	
  are	
  not	
  otherwise	
  
traditionally	
  employed
• India:	
  coworking	
  spaces	
  to	
  grow	
  by	
  40-­‐50%	
  to	
  1	
  million	
  sq.	
  feet2
• Hong	
  Kong:	
  Area	
  occupied	
  by	
  coworking	
  spaces	
  as	
  a%	
  of	
  country	
  area	
  
is	
  the	
  highest	
  in	
  the	
  world3
1:http://www.us.jll.com/united-­‐states/en-­‐us/research/property/office/coworking-­‐space-­‐the-­‐landlord-­‐perspective
2:http://www.business-­‐standard.com/article/economy-­‐policy/co-­‐working-­‐spaces-­‐to-­‐grow-­‐50-­‐in-­‐2017-­‐says-­‐jll-­‐india-­‐chief-­‐117072000719_1.html
3:	
  Kowrk.com	
  PHM	
  Analysis
WeWork is	
  in	
  Lead
July	
  2017:	
  $20Bn	
  
https://www.statista.com/
Asian	
  players	
  are	
  not	
  behind
• Naked	
  Hub	
  +	
  Just	
  Co:	
  largest	
  premium	
  coworking	
  space	
  operator	
  in	
  Asia.
• UrWork +	
  New	
  Space:	
  biggest	
  coworking	
  space	
  chain	
  in	
  China
Asian	
  players	
  are	
  not	
  behind
• Naked	
  Hub	
  +	
  Just	
  Co:	
  largest	
  premium	
  coworking	
  space	
  operator	
  in	
  Asia.
• UrWork +	
  New	
  Space:	
  biggest	
  coworking	
  space	
  chain	
  in	
  China
• The	
  Hive:	
  Strong	
  SEA	
  player	
  in	
  HK,	
  BK,	
  SG,	
  VN
• Many	
  local	
  players	
  are	
  being	
  funded	
  – Awfis,	
  Toong,	
  Worq,	
  Spacemob
Users	
  of	
  Coworking	
  Spaces
41%	
  
CAGR
*http://www.smallbizlabs.com/:	
  Emergent	
  Research
Comparative	
  overview	
  across	
  the	
  globe
The	
  Opposite	
  Sides
• Coworking	
  prices	
  in	
  Switzerland are	
  currently	
  the	
  highest	
  in	
  the	
  
world at	
  ~600	
  USD	
  per	
  month
The	
  Opposite	
  Sides
• Coworking	
  prices	
  in	
  Switzerland are	
  currently	
  the	
  highest	
  in	
  the	
  
world at	
  ~600	
  USD	
  per	
  month
• The cheapest	
  country	
  for	
  coworking	
  in	
  the	
  world	
  is	
  Cambodia (~85	
  
USD	
  per	
  dedicated	
  desk	
  per	
  month).	
  
• In	
  2016,	
  ???	
  was	
  the	
  cheapest.
The	
  Opposite	
  Sides
• Coworking	
  prices	
  in	
  Switzerland are	
  currently	
  the	
  highest	
  in	
  the	
  
world at	
  ~600	
  USD	
  per	
  month
• The cheapest	
  country	
  for	
  coworking	
  in	
  the	
  world	
  is	
  Cambodia (~85	
  
USD	
  per	
  dedicated	
  desk	
  per	
  month).	
  
• In	
  2016,	
  India	
  was	
  the	
  cheapest.
The	
  Opposite	
  Sides
• Coworking	
  prices	
  in	
  Switzerland are	
  currently	
  the	
  highest	
  in	
  the	
  
world at	
  ~600	
  USD	
  per	
  month
• The cheapest	
  country	
  for	
  coworking	
  in	
  the	
  world	
  is	
  Cambodia (~85	
  
USD	
  per	
  dedicated	
  desk	
  per	
  month).	
  
• In	
  2016,	
  India	
  was	
  the	
  cheapest.
• Hong	
  Kong	
  is	
  one	
  of	
  the	
  most	
  expensive	
  country	
  to	
  cowork	
  in	
  
Asia (~450	
  USD)
New	
  York	
  -­‐>	
  London	
  -­‐>	
  Hong	
  Kong
New	
  York	
  -­‐>	
  London	
  -­‐>	
  Hong	
  Kong
NY	
  ($520)	
  is	
  most	
  expensive	
  followed	
  by	
  HK	
  ($450)	
  and	
  London($350)
India	
  Flavor
Growth	
  in	
  the	
  last	
  2	
  years	
  -­‐ Mumbai
Mumbai,	
  Bangalore,	
  and	
  Delhi	
  NCR	
  
collectively	
  host	
  70%	
  of	
  the	
  startups	
  in	
  
India	
  
• Mumbai:	
  The	
  most	
  expensive	
  city	
  for	
  
coworking	
  in	
  India (~135	
  USD).	
  
• <15	
  spaces	
  in	
  2015	
  -­‐>	
  50+	
  spaces	
  in	
  
2017
• 35%	
  price	
  increase	
  
Growth	
  in	
  the	
  last	
  2	
  years	
  -­‐ Bangalore
• Bangalore:	
  Coworking prices	
  
increased	
  by	
  50%
• highest	
  variation	
  of	
  coworking	
  
prices	
  in	
  India	
  ($40	
  -­‐ $300	
  pm)
• Majority	
  of	
  new	
  spaces	
  opened	
  
in	
  ‘outskirt’	
  areas
Growth	
  in	
  the	
  last	
  2	
  years	
  -­‐ Delhi
• Delhi:	
  100%	
  increase	
  in	
  number	
  
of	
  spaces	
  
• Coworking	
  cost	
  remained	
  stable
• Least	
  variation	
  in	
  coworking	
  prices
• Highest	
  concentration	
  in	
  South	
  
Delhi	
  &	
  Noida	
  	
  
Happy	
  Kowrking!
hjk@kowrk.com

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Coworking in Asia - The fastest pace of growth in the world

  • 1. Coworking  in  Asia:  growing  and   evolving  faster  than  in  other   regions  of  the  world Honey  J  Kathuria Founder:  Kowrk.Com Asia’s  largest  platform  to  connect  users  &  providers  of  shared  work  spaces
  • 2. Coworking  Industry  is  Growing https://www.statista.com/
  • 3. Growth  Indicators • USA:  27  million  sq.  feet of  shared  workspace1 ~40%  of  the  American  workforce  are  independent  contractors,  freelancers,  or  are  not  otherwise   traditionally  employed 1:http://www.us.jll.com/united-­‐states/en-­‐us/research/property/office/coworking-­‐space-­‐the-­‐landlord-­‐perspective 2:http://www.business-­‐standard.com/article/economy-­‐policy/co-­‐working-­‐spaces-­‐to-­‐grow-­‐50-­‐in-­‐2017-­‐says-­‐jll-­‐india-­‐chief-­‐117072000719_1.html 3:  Kowrk.com  PHM  Analysis
  • 4. Growth  Indicators • USA:  27  million  sq.  feet  of  shared  workspace1 ~40%  of  the  American  workforce  are  independent  contractors,  freelancers,  or  are  not  otherwise   traditionally  employed • India:  coworking  spaces  to  grow  by  40-­‐50% to  1  million  sq.  feet2 1:http://www.us.jll.com/united-­‐states/en-­‐us/research/property/office/coworking-­‐space-­‐the-­‐landlord-­‐perspective 2:http://www.business-­‐standard.com/article/economy-­‐policy/co-­‐working-­‐spaces-­‐to-­‐grow-­‐50-­‐in-­‐2017-­‐says-­‐jll-­‐india-­‐chief-­‐117072000719_1.html 3:  Kowrk.com  PHM  Analysis
  • 5. Growth  Indicators • USA:  27  million  sq.  feet  of  shared  workspace1 ~40%  of  the  American  workforce  are  independent  contractors,  freelancers,  or  are  not  otherwise   traditionally  employed • India:  coworking  spaces  to  grow  by  40-­‐50%  to  1  million  sq.  feet2 • Hong  Kong:  Area  occupied  by  coworking  spaces  as  a%  of  country  area   is  the  highest  in  the  world3 1:http://www.us.jll.com/united-­‐states/en-­‐us/research/property/office/coworking-­‐space-­‐the-­‐landlord-­‐perspective 2:http://www.business-­‐standard.com/article/economy-­‐policy/co-­‐working-­‐spaces-­‐to-­‐grow-­‐50-­‐in-­‐2017-­‐says-­‐jll-­‐india-­‐chief-­‐117072000719_1.html 3:  Kowrk.com  PHM  Analysis
  • 6. WeWork is  in  Lead July  2017:  $20Bn   https://www.statista.com/
  • 7. Asian  players  are  not  behind • Naked  Hub  +  Just  Co:  largest  premium  coworking  space  operator  in  Asia. • UrWork +  New  Space:  biggest  coworking  space  chain  in  China
  • 8. Asian  players  are  not  behind • Naked  Hub  +  Just  Co:  largest  premium  coworking  space  operator  in  Asia. • UrWork +  New  Space:  biggest  coworking  space  chain  in  China • The  Hive:  Strong  SEA  player  in  HK,  BK,  SG,  VN • Many  local  players  are  being  funded  – Awfis,  Toong,  Worq,  Spacemob
  • 9. Users  of  Coworking  Spaces 41%   CAGR *http://www.smallbizlabs.com/:  Emergent  Research
  • 11. The  Opposite  Sides • Coworking  prices  in  Switzerland are  currently  the  highest  in  the   world at  ~600  USD  per  month
  • 12. The  Opposite  Sides • Coworking  prices  in  Switzerland are  currently  the  highest  in  the   world at  ~600  USD  per  month • The cheapest  country  for  coworking  in  the  world  is  Cambodia (~85   USD  per  dedicated  desk  per  month).   • In  2016,  ???  was  the  cheapest.
  • 13. The  Opposite  Sides • Coworking  prices  in  Switzerland are  currently  the  highest  in  the   world at  ~600  USD  per  month • The cheapest  country  for  coworking  in  the  world  is  Cambodia (~85   USD  per  dedicated  desk  per  month).   • In  2016,  India  was  the  cheapest.
  • 14. The  Opposite  Sides • Coworking  prices  in  Switzerland are  currently  the  highest  in  the   world at  ~600  USD  per  month • The cheapest  country  for  coworking  in  the  world  is  Cambodia (~85   USD  per  dedicated  desk  per  month).   • In  2016,  India  was  the  cheapest. • Hong  Kong  is  one  of  the  most  expensive  country  to  cowork  in   Asia (~450  USD)
  • 15. New  York  -­‐>  London  -­‐>  Hong  Kong
  • 16. New  York  -­‐>  London  -­‐>  Hong  Kong NY  ($520)  is  most  expensive  followed  by  HK  ($450)  and  London($350)
  • 18. Growth  in  the  last  2  years  -­‐ Mumbai Mumbai,  Bangalore,  and  Delhi  NCR   collectively  host  70%  of  the  startups  in   India   • Mumbai:  The  most  expensive  city  for   coworking  in  India (~135  USD).   • <15  spaces  in  2015  -­‐>  50+  spaces  in   2017 • 35%  price  increase  
  • 19. Growth  in  the  last  2  years  -­‐ Bangalore • Bangalore:  Coworking prices   increased  by  50% • highest  variation  of  coworking   prices  in  India  ($40  -­‐ $300  pm) • Majority  of  new  spaces  opened   in  ‘outskirt’  areas
  • 20. Growth  in  the  last  2  years  -­‐ Delhi • Delhi:  100%  increase  in  number   of  spaces   • Coworking  cost  remained  stable • Least  variation  in  coworking  prices • Highest  concentration  in  South   Delhi  &  Noida