Tips on working with industry speakers and SMEs for presentations.

1. Working With Industry
Speakers & SMEs
1

2. 2

3. 3

4. 4

5. What is a presentation?
What is its goal?
5

6. • What is a presentation?
• What is the goal of a
presentation?
6

7. Information Dump Of Facts
7

8. Difference between a report
& a presentation

9. Hear Presentation Or Learn It?
9

10. • Do you want your audience to
hear the presentation or learn
it?
10

11. Excuses For Not Changing
11

12. • Excuses your SMEs and
industry speakers give for not
changing presentation styles.
12

13. Can’t cover all the content
13

14. Been presenting this way & no
one has complained.
14

15. No way anyone else can
present this.
15

16. 16

17. Not my fault if they
didn’t learn it.
17

18. Ways To Address
18

19. Shift from speaker centric
to learner centric
19

20. Share good adult learning
strategies
20

21. Explain research about lectures

22. 4 Questions To Ask SMEs
In Speaker Proposals
22

23. Why does
presentation
need to exist?

24. What would
happen if we
didn’t have
presentation?

25. What is one clear
change we want
to happen
because of
presentation?

26. How will we
know or
measure if
change occured?

27. Which is more important?
Facts Or Actions

28. For SMEs Stuck On Facts Ask:

29. For SMEs Stuck On Facts Ask:
If person doesn’t know the fact,
what do they do wrong on job?

30. For SMEs Stuck On Facts Ask:
How can you observe on the job
if someone knows that fact?

31. For SMEs Stuck On Facts Ask:
What mistakes do
new people make?

32. 4 Step Mapping For Developing
SME Presentations

33. 1. Identify Presentation Goal

34. 1a. What change do we
want to create?

35. Example: Increase widget sales
Example

36. SME Presentation Action Map
Goal

37. 2. What do people need to
to reach goal?

38. 2a. What actions do people need
to take to reach
goal?

39. Goal: Increase widget sales
Example

40. Goal: Increase widget sales
List actions to take to reach goal
Example

41. Goal: Increase widget sales
List actions to take to reach goal
Ask questions to uncover needs.
Example

42. Goal: Increase widget sales
List actions to take to reach goal
Ask questions to uncover needs.
Explain how widget solves problem.
Example

43. Goal: Increase widget sales
List actions to take to reach goal
Ask questions to uncover needs.
Explain how widget solves problem.
Emphasize benefits.
Example

44. List actions to take to reach goal?
Ask questions to uncover needs.
How widget solves problem.
Emphasize benefits.
Example

45. SME Presentation Action Map
Action Action
Goal
Action

46. 3. Identify discussion question or
activity for each action

47. Question, discussion or activity
should mirror real world

48. Avoid fact checks & trivia games
Think application!

49. Avoid fact checks & trivia games
Think application!

50. List actions to take to reach goal?
Ask questions to uncover needs.
How widget solves problem.
Emphasize benefits.
Example

51. SME Presentation Action Map
Activity
Activity
Action Action
Goal
Activity
Action

52. 4. Identify what people
really, really
really, need
to know.

53. 4. Identify information people
need to complete activity, action
and goal

54. SME Presentation Action Map
Activity
Activity
Info
Info
Action Action
Info Info
Goal
Activity
Action
Info
Info

55. • What are some other ways to
use SMEs & industry speakers.
55

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58. 58

59. 59

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62. 62

63. 63

64. Planning Education & Meetings
Not A Piece Of Cake
64

65. Adult Ed & Meetings
65

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@JeffHurt