SustainServ

1. The Future of Urban Mobility:
A Case Study in Sustainable Transportation
Debra Shepard, Senior Consultant
Stephan Lienin, Director
April 24, 2013

2. Who we are
Sustainserv is a management consulting firm that helps leading companies, non-profits,
and government agencies to develop sustainability strategies, programs, and
communications.
Founded in 2001 by an international team of PhD-trained scientists, and based in Boston
and Zurich, Sustainserv combines unmatched global perspective, technical acumen, and
client focus to provide customized solutions that drive sustainable business growth.

3. Public Private Partnerships:
Bringing multi-stakeholder sustainability ideas to life
Sustainability
Interest
Stakeholder
Engagement &
Coordination Develop
Shared Vision
Action Plan &
Organizational
Development
Implementation
& Communication
• Technical Expertise
• Key Performance Indicators
• Standards

4. The Future of Urban
Mobility:
A case study from
Zurich
Stephan Lienin, Director sustainserv

5. Guidelines
Sustainable Urban Mobility
Time Horizon 2035
Use all options available:
Organizational development
Technological innovation
Behavioral change

6. 6
How the project was initiated…

7. 8 discussions forums
with 50 actors over 2
years…

8. 1 Vision
5 Goals
5 Pilot Projects

9. VISION 2035
Traffic system enables
• high quality of life
• prospering economy
• in a resource-efficient way
Decisions consider total costs.
No costs are transferred to the next generations.
Compact urban structures reduce the demand for mobility.
Decentralized leisure and shopping offerings support short
travel distances.
Technology innovation helps to build a smart traffic network
and therefore reduces energy consumption.
New lifestyle with more flexibility on space and time help to
reduce burden on traffic systems.

10. GOALS 2035
Short travel distances due to urban planning
Transparent mobility costs and full-cost
accounting
Less commuting traffic due to flexible
working schemes
Resource-efficient mobility due to combined
transport and mobility management
Safe and efficient traffic by using leading
technology

11. Short travel
distances due to
urban planning

12. Transparent
mobility costs
and full-cost
accounting

13. Less commuting
traffic due to
flexible working
schemes

14. Pilot Study
• Credit Suisse, Swiss Re
• September 2012
• Push for flexible working schemes (one location)
• Internal acceptance studied
• Impact on public transport measured

15. Resource-efficient
mobility due to
combined transport
and mobility
management

16. www.smile-mobility.at

17. Safe and efficient
traffic by using
leading technology

19. Final Report
www.zukunft-urbane-mobilitaet.ch

20. Debra Shepard: debra.shepard@sustainserv.com
Stephan Lienin: stephan.lienin@sustainserv.com
Sustainserv – Sustainability Strategy and Management | Sustainability Communications
Sustainserv GmbH
Gartenstrasse 25
8002 Zürich
Tel.: ++ 41 43 322 10 10
Sustainserv, Inc.
311 Summer Street, Suite 310
Boston, MA 02210
Tel.: ++ 1 617 330 5001
www.sustainserv.com