Presentation for tertiary career advisors about the use of social media in recruitment, what they need to know and how they can assist students.

1. The use ofSocial Media in Graduate Recruitment NAGCAS | Brisbane | 5 October 2009 Jenni Proctor |Career Clarity www.careerclarity.com.au

2. Personal brandingTwo case studiesWeb 2 tools

3. Same advice, different context Prior to 2005 2009 and beyond Present yourself well in applications and interviews Present yourself in a good light to potential employers Look, act and sound as if you would be a good employee Utilise your network well Manage your online profile carefully Maintain consistency of your personal brand Does a Google search make you seem employable? Utilise your online and offline networks

4. Who are you online? Personal Branding What’s the image? What’s the access? Privacy Companies aren’t “supposed” to check applicants online Quick Google Search ………….Facebook, YouTube Global village – “Friends Forever” What’s online stays online!

5. Getting a job through Social Media

6. Social Media as a recruitment tool Facebook About 70% of recent Graduates are on Facebook Strong mode of attracting their attention Twitter 5 – 10% of University students are on Twitter BUT About 49% have Distinction or High Distinction average Strong strategy to attract top graduates in certain industries (Source: Blog – GradConnection – “How to attract quality grads using Twitter”)

7. Ernst & Young Careers

10. Candidate Management Tweets Apply and Wait………………….Not cool! Company brand reputation among applicants enhanced by good communication Companies using Twitter to let people know what the current status is eg All interviews now complete. Contacting successful applicants within the next week. Will this lead to a higher acceptance rate of job offers?

11. LinkedIn More oriented towards established careers You can create a profile, link with people and pay to make contact with others Is this an untapped source of opportunities for proactive graduates?

12. Social Networking Freedoms In 2003 – 2004, Social Media was BLOCKED Traditional companies Problems with WILB (Workplace Internet Leisure Browsing) Contemporary companies want someone who Can promote their brand Can acquire new business Social personality usually uses social media!

13. Advice for Students Clued up students are getting in ahead of the companies Creating personal profile pages to demonstrate their skills eg creative industries students. Video and blogs help them rank well with Google. Research the companies early. Do they fit? Join company’s Web 2 profile early – before advertising, before Career Fairs, before applications What is happening within the company? Get name known by responding to blogs and forums Make intelligent comments in blogs and forums Create an identity using url as part of signature to encourage links to personal page or ePortfolio Introduce self at Career Fairs……. “Hi I’m Jack. I responded to your blog last week….”

14. How you can help them Create a list of the companies that are using Social Media for Recruitment Could be a Wiki on the University’s career web site as it needs to be kept up to date. Rate of uptake is likely to be fast! Make them aware of the importance of their personal branding Encourage them to be proactive in their search

15. Research tools for you and your students GradConnection Google Alerts Google Reader RSS feeds YouTube SlideShare

17. Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Monitor a developing news story Keep current on an industry or company Latest news about an event or person

18. RSS feeds Retrieves the latest content from the sites you are interested in. Save time by not needing to visit each site individually. Maintain privacy by not needing to join each site's email newsletter.

19. Google Reader An RSS feed to help you keep up with sites you visit Constantly checks your favourite news sites and blogs for new content Stored on your computer in one place with Google Reader Like reading email Share using Google Reader's built-in public page

20. YouTube and SlideShare Careers Recruitment Interviews Personal presentation Web 2 – Commoncraft on YouTube

21. Jenni ProctorCareer Clarity jenni@careerclarity.com.au