4. Current Issue with Store
• Lack of organization
• To many visual distractions (through posters)
• Weak entry display that blocks the view to the rest of the store
• Unclear message shown through dressing the mannequin
• Because of the busyness of the ceiling and pipes the floor and visual
display needs to be kept simple and clutter free
• The space is not well defined, there is no clear defined pathways
• Lack of mirrors
9. Product Categories
We want to maintain the current Galeries Lafayette Layout. The arrangement of
the each accessories zone will be grouped together according to price range.
14. OUR INTENTION
• We want to make the layout simple, clean and impactful.
• The current layout is heavy and crowded and does not help the customer
understand the classification of product range.
• Our intention is to re-organize the store and help clarify the brand image and
offerings of Galeries Lafayette, Montparnasse.
• We would like the displays to be economically reasonable.
• The layout that we propose is to launch the new collection for spring/summer
2010, focusing on the products produced by Galeries Lafayette own brand.
15. New Concept: ESCAPISM
We want to portray a feeling of a breath of fresh air and freedom, to engage
the customer to think about weekend getaways and summer which is
approaching. Think about the store as an escape from the daily routine,
forget about work, and enjoy a comfortable shopping experience.
18. EXPLAIN CONCEPT
• The birds symbolize the freedom of spring and summer and give the feeling
of free time and weekend getaways.
• e want the customer to think of their shopping experience at Galeries
W
Lafayette as a moment of release and enjoyment. (Just like going on a weekend
trip to the countryside).
• The materials we plan on using to cover the tables are burlap, which relates
to the natural environment and to our concept of Escapism.
• The accessories will be displayed in and around the bird cages which are
hanging from the ceiling and lay on the table.
• Scarves and small textiles will be hanging from the mouth and claws of the
birds.
19. MANNEQUINS
• We plan on using two realistic mannequins in the entry way to frame the main
table in the “placette.”
• Throughout the rest of the accessories department we will use stylistic
mannequins. They will be full body, head, and torso mannequins to display the
hats, scarves, etc.
30. PROJECTED BUDGET
Item Quanitity Price Per one Total Price
Burlap 20 meters 3,30 per meter 66,00
Bird Cages 13 40 per cage 520,00
Fake Birds 150 0,50 per bird 75,00
Background Print 2 200 400
Total Price 1.061
Price Per Meter Squar 17,70
(60 meters)
